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What AI says about your brand is whatever ChatGPT, Gemini, Perplexity, Claude and Grok tell buyers who ask about your category — and it's often outdated, wrong, or naming a competitor instead of you. You can see it in minutes by running your buyers' real questions across all five engines. Here's how to check it, what the results mean, and the honest way to change them.
AI reputation management in 2026 splits into four price tiers: one-shot audits ($9–99), self-serve monitoring (~$3–30/mo), AEO monitoring platforms like Profound, Otterly and Peec ($89–499/mo), and full-service ORM agencies ($1,500–10,000/mo). The costliest mistake is buying the wrong tier — most small businesses should start with a one-shot report, not a retainer. Here's what each tier actually buys and who should pay for it.
Google AI Overviews reach 2 billion users and now write a paragraph about you above the links — and a June 2026 German court ruled those words are Google's own content, making it liable for false claims. You can't pay to appear or guarantee what it says. Here's how to check what AI Overviews say about your brand, and how to influence it at the source, honestly.
AI recommends brands with two engines: training-data recall and live web retrieval — and neither takes payment. Both reward the same thing: a consistent, credible, well-corroborated web presence. Here's how the machinery works, which sources AI cites most (Reddit, Wikipedia, review sites, press), what Princeton's GEO research found makes content citable, and the honest playbook to get named.
The AI visibility & reputation tool market splits in two: enterprise monitoring platforms ($89–500+/mo like Profound, Peec, Scrunch, Otterly) and cheap one-shot audits ($10–29 like Quoted.so, AuditAE, monitoraeo). We review 11 real tools with a price table, an honest verdict on each, and who they're genuinely for. Most small businesses need a one-shot read first — not a subscription.
AI reputation management splits in two: measuring what ChatGPT, Gemini, Perplexity and Claude say about you (real and cheap) and 'fixing' it (where the snake oil lives). You can't pay to get listed in ChatGPT, no one can guarantee an AI output, and Google now points deceived businesses to the FTC. What actually moves AI answers is slow, honest work — consistent facts, credible coverage, clear pages. Here's the honest map: what works, what it should cost by tier, and how to hire without getting robbed.
