AI Tool

Hailuo AI Review

Hailuo AI is an AI-powered platform that rapidly generates engaging short-form videos from text and images.

shipped Sep 17, 2026videofreemium

Monthly visits4/mo

videowritingproductivity

Why it matters

1Offers a freemium model with daily bonus credits for 2-3 videos at 720p/768p resolution.

2Features an API with documentation available at https://hailuoaivideo.com/apidoc.

3Supports text-to-video and image-to-video generation, including character animation.

4Introduced Hailuo H3 model on July 31, 2026, supporting up to 15 seconds and 2K resolution.

About Hailuo AI

Business Model

Subscription SaaS

Usage Pricing

100 credits = $0.62 per credits

Free Credits

Starter credits when available

Platforms

Web

Target Audience

Content creators and marketers looking for video generation tools

Pricing Plans

Standard

$19.90 / monthly

• Hailuo text-to-video and image-to-video workflows
• 1600 credits/month
• 100 credits = $0.62
• Prompt optimization and camera controls

Pro

$59.90 / monthly

• 5400 credits/month
• 100 credits = $0.55
• Priority processing
• Faster generation queue

Max

$149.90 / monthly

• 16000 credits/month
• 100 credits = $0.50
• Priority processing and fastest generation queue
• Team-scale Hailuo video volume

One-time Credit Packs

$9.90 / one-time

• 1000 Credits

Three-time Credit Packs

$29.90 / one-time

• 3750 Credits

Twelve-time Credit Packs

$79.90 / one-time

• 12000 Credits

Cost Examples

• 1 video generation: ~500 credits

API Docs

Specs

API Docs

View Documentation →

API Available

Yes, public API

overview

What is Hailuo AI?

Hailuo AI is a video generation tool developed by Chinese company MiniMax that enables marketers, content creators, and educators to transform text and images into short-form video content. It provides tools for text-to-video and image-to-video workflows, allowing users to create engaging content easily for platforms like TikTok and Instagram.

features

Key Features of Hailuo AI

Hailuo AI offers a suite of features designed for rapid video content creation, leveraging AI models to animate text and images into dynamic clips. Key functionalities include advanced prompt guidance and task management.

Text-to-video generation from user-provided prompts.
Image-to-video animation, bringing still images to life.
Prompt guidance for optimizing video generation results.
Task recovery mechanism to prevent loss of work.
Reusable settings for consistent video creation.
API access for programmatic video generation.
Director Mode for cinematic camera control (Hailuo 2.3 and 2.3-Fast models).
Support for 1080p and 2K resolution video generation (Hailuo 2.3 and H3 models).
Character Reference Feature for animating consistent characters from a single image.
Batch Creation for managing multiple AI video projects.

use cases

Who Should Use Hailuo AI?

Hailuo AI is primarily designed for individuals and teams requiring efficient and rapid generation of short-form video content, particularly those without extensive video editing backgrounds. Its capabilities cater to various professional and creative needs.

Marketers: Generating promotional videos from product descriptions or visuals for campaigns.
Content Creators & Influencers: Creating short, engaging videos for social media platforms like TikTok and Instagram.
Educators & Trainers: Transforming static learning materials into dynamic, video-based lessons.
Small Businesses & Freelancers: Producing product walkthroughs, app demos, and marketing content.
Professionals & Teams: Rapidly generating short-form video content for creative narratives and campaigns.

how to use

How to Use Hailuo AI

To begin using Hailuo AI, users typically access the web platform or integrate via its API. The process involves inputting text prompts or uploading images, then configuring generation settings.

1Navigate to the Hailuo AI web platform or integrate via the API.
2Select either 'Text-to-Video' or 'Image-to-Video' generation.
3Input a detailed text prompt or upload the desired image(s).
4Utilize prompt guidance and adjust settings such as resolution (e.g., 720p, 1080p, 2K) and duration (up to 15 seconds for H3 model).
5Initiate the video generation process.
6Review the generated video and download it, with or without QR codes for sharing.

pricing

Hailuo AI Pricing & Plans

Hailuo AI operates on a freemium model, offering a free tier with daily bonus credits and several subscription plans for increased usage and features. Credit packs are also available for one-time purchases.

Free Tier: Provides daily bonus credits (typically 2-3 videos/day at 720p/768p), watermarked videos, limited to 3 queued tasks, non-commercial use.
Standard Plan: $19.90 per month.
Pro Plan: $59.90 per month.
Max Plan: $149.90 per month.
One-time Credit Packs: $9.90.
Three-time Credit Packs: $29.90.
Twelve-time Credit Packs: $79.90.

Pros

+Rapid video generation from text and images, suitable for short-form content.
+Cost-effective pricing per video compared to some high-end competitors.
+Intuitive interface and ease of use, making it accessible for beginners.
+Strong performance in character animation, facial expressions, and talking-head content.
+Supports 1080p and 2K resolution with recent model updates (Hailuo 2.3, H3).
+API available for programmatic integration and automation.

Cons

−Struggles with complex prompts and generating longer, multi-scene video sequences.
−Inconsistent character consistency across multiple clips can be an issue.
−Free tier videos are watermarked and not for commercial use.
−User reports indicate potential issues with billing, cancellations, and customer support for paid plans.
−Specific numerical API rate limits are not publicly detailed, varying by subscription tier.
−Facing a copyright lawsuit from major studios regarding AI training data.

Policies

Pricing Page

View Pricing→

Similar Tools

Hailuo AI vs Competitors

Hailuo AI is positioned as a cost-effective solution in the AI video generation market, often noted for its speed and character animation capabilities, particularly against higher-end or more specialized tools.

VidpexAI↗

Offers unlimited, watermark-free text-to-video generations, focusing on converting text into engaging videos and shorts.

While it excels in providing unlimited, watermark-free text-to-video, it primarily focuses on text-to-video and shorts, potentially offering less robust image-to-video or advanced editing features compared to Hailuo AI.

Viggle AIOn Stork

Specializes in animating characters from images with precise motion control, allowing users to upload their own motion clips as references.

While excellent for animating characters from images with high control and realistic animation, its primary focus is image-to-video with motion mapping, which might be more niche than Hailuo AI's broader text-to-video capabilities.

ZSky AI↗

Offers unlimited, free-forever generation of 1080p videos with synchronized audio from text or images, with fast generation times.

Provides a very generous free tier with unlimited generations and audio, surpassing many in quantity, but includes a small 'MADE WITH / zsky.ai' wordmark on free outputs, which Hailuo AI's freemium might avoid for certain tiers.

OpenArt.ai↗

Combines text-to-video, image-to-video, and full VFX editing in one platform, leveraging multiple industry-leading AI video models like Seedance, Veo, and Kling.

Offers a comprehensive suite of AI video generation tools similar to Hailuo AI, including multiple models and editing, but the specifics of its free tier limitations (e.g., credits, duration, watermarks) would need to be checked against Hailuo AI's freemium model.

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