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Moz Pro

Moz Pro is an SEO software suite for keyword research, rank tracking, site audits, competitive research and link analysis, organized around Moz Domain Authority.

shipped Nov 3, 2026freemium
Domain rating91
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Moz Pro — product screenshot

Why it matters

1Offers a free tier and a 30-day free trial.
2Monthly plans listed: Individual at $99, Medium at $179 and Large at $299.
3Includes Keyword Tracking, Link Explorer and On-Page Grader.
4Listed integrations are Slack and Zapier.

About Moz Pro

Business Model
Subscription SaaS
Usage Pricing
$99/mo per campaigns
Free Credits
30-day free trial
Headquarters
Seattle, USA
Founded
2004
Team Size
51-200
Funding
Acquired
Total Raised
$33 million
Platforms
Web, API
Target Audience
Digital marketers, agencies, and SEO professionals

Pricing Plans

Individual
$99/mo
  • • 5 campaigns
  • • 5 users
  • • SEO insights
Medium
$179/mo
  • • 10 campaigns
  • • 10 users
  • • SEO insights
Large
$299/mo
  • • 25 campaigns
  • • 25 users
  • • SEO insights

Cost Examples

  • • Track 5 campaigns: $99/mo

Leadership

Rand FishkinCo-founderLinkedIn

Investors

Social Capital, Foundry Group

overview

What is Moz Pro?

Moz Pro is an SEO software tool that enables digital marketers, agencies and SEO professionals to research keywords, track rankings, audit websites and analyze links. Its feature set includes competitive research and SEO insights, and its link analysis is built around Moz Domain Authority.

features

Key Features of Moz Pro

Moz Pro combines keyword, ranking, website-audit and link-analysis workflows. Its listed product features include:

  • Keyword research for SEO campaigns.
  • Keyword Tracking, described in the product information as rank tracking.
  • Site audits for reviewing website SEO issues.
  • Link Explorer for link analysis.
  • Competitive Research for examining competing sites and search activity.
  • On-Page Grader for assessing on-page optimization.
  • SEO Insights for surfacing information relevant to SEO work.
  • Moz Domain Authority, the proprietary metric around which the suite is built.

use cases

Who Should Use Moz Pro?

Moz Pro is intended for people and organizations conducting SEO campaigns, keyword research and competitive analysis.

  • Digital marketers managing SEO campaigns and keyword research.
  • Agencies conducting SEO work for clients.
  • SEO professionals tracking rankings and reviewing site audits.
  • Teams performing competitive research and link analysis.

how to use

How to Use Moz Pro

Moz Pro is accessed on the web, and the product information lists a free tier and a 30-day free trial. A typical workflow uses its keyword, tracking, audit and link-analysis features to support an SEO campaign.

  • 1Create or access a Moz account and review the available free tier or 30-day trial.
  • 2Set up a campaign for the website or SEO work you want to monitor.
  • 3Research relevant keywords and configure Keyword Tracking for ranking checks.
  • 4Run a site audit and review SEO Insights and On-Page Grader results.
  • 5Use Link Explorer and Moz Domain Authority for link analysis; use Competitive Research to examine competitors.

pricing

Moz Pro Pricing & Plans

The supplied pricing information lists three monthly subscription tiers and a free tier, along with a 30-day free trial. It does not specify which features or usage limits are included in each paid tier; confirm current plan details with Moz before purchase.

  • Free tier: available; specific limits and inclusions are not stated.
  • 30-day free trial: listed in the product metadata.
  • Individual: $99/month.
  • Medium: $179/month.
  • Large: $299/month.
  • A listed cost example is tracking 5 campaigns for $99/month.

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Pros

  • +Combines keyword research, rank tracking, site audits, competitive research and link analysis in one suite.
  • +Includes named tools such as Link Explorer and On-Page Grader.
  • +Uses Moz Domain Authority as a proprietary link-analysis metric.
  • +Lists Slack and Zapier integrations.
  • +Offers a free tier and a 30-day free trial.

Cons

  • −Listed paid plans start at $99/month.
  • −The supplied pricing information does not detail tier-specific limits or feature inclusions.
  • −Compared with Ahrefs Webmaster Tools, it is described as having a smaller or less fresh backlink index.
  • −Compared with SE Ranking, it is described as having less frequent rank updates and a higher starting price.
  • −Compared with Screaming Frog, its cloud crawler is described as less configurable for exhaustive technical crawls.

Similar Tools

Moz Pro vs Competitors

Moz Pro combines keyword research, rank tracking, site audits, competitive research and link analysis. The supplied competitor comparisons distinguish it from alternatives by their pricing, crawl capabilities, backlink data and proprietary metrics.

1
Ahrefs Webmaster Tools↗

Provides free, deep technical site audits and backlink monitoring for websites you verify ownership of.

It gives you access to a significantly fresher and larger backlink index than Moz Pro for free, but you cannot research competitor domains or track arbitrary search keywords without upgrading to paid Ahrefs plans.

2

Provides the full all-in-one suite (rank tracking, backlink monitoring, site audit, competitor research) with flexible crawl and tracking frequencies at a lower starting price.

You get essentially the exact same feature workflow and layout as Moz Pro with more frequent rank updates, but you trade away Moz's proprietary Domain Authority (DA) metric and historic brand cachet.

3
Screaming Frog SEO Spider↗

Runs locally as a desktop client to perform exhaustive, configurable technical crawls and find broken links, duplicate content, and redirect chains.

It offers far deeper, more flexible technical site auditing than Moz's cloud crawler, but it has no native rank tracking or backlink database—you must connect external APIs for backlink metrics.

4
Ubersuggest↗

Offers keyword discovery, site auditing, and backlink tracking with a unique lifetime purchase option alongside budget monthly subscriptions.

It is substantially cheaper than Moz Pro for small businesses and solo bloggers, but its backlink and keyword databases are smaller and update less frequently.

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