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Frontdesk (My AI Front Desk) Review

Frontdesk (formerly branded "My AI Front Desk") is a comprehensive front-office communication platform that provides a 24/7 AI receptionist and multi-channel "AI workforce" for small and mid-sized service businesses.

shipped Jul 15, 2026automatepaid
AutomateOrchestrationAI Receptionists

Why it matters

1Launched in 2023 by ex-Meta engineers, Frontdesk rebranded from My AI Front Desk in 2026.
2Offers 24/7 AI reception services, handling calls, texts, and chats across multiple channels.
3Integrates with scheduling tools like Calendly and Vagaro, and offers Zapier connectivity for CRMs.
4Pricing starts at $16/month for the Basic plan, with a Business-in-a-Box plan at $79/month.

Specs

API Docs

View Documentation →

API Available

Yes, public API

overview

What is Frontdesk (My AI Front Desk)?

Frontdesk (My AI Front Desk) is an AI-powered virtual receptionist and front-office suite developed by AI Front Desk, Inc. that enables small and medium-sized service businesses to automate customer communications. It handles calls, texts, and chats, qualifies leads, and books appointments 24/7. Formerly branded "My AI Front Desk" until its 2026 rebranding, Frontdesk functions as a comprehensive "AI workforce" suite, providing an AI phone receptionist, built-in CRM, website chatbot, SMS texting agent, web voicebot, automated outbound calling, ticketing system, smart notifications, and an analytics dashboard. The platform captures and orchestrates customer interactions across multiple channels, syncing them with CRMs, calendars, and ticketing systems to reduce the need for full-time staff and prevent missed leads.

features

Key Features of Frontdesk (My AI Front Desk)

Frontdesk provides a suite of AI-driven tools designed to automate and manage customer interactions across various channels, centralizing communication and data.

  • 24/7 AI receptionist for inbound phone calls, ensuring no calls are missed.
  • Multi-channel AI workforce supporting calls, texts, chats, and AI email drafts.
  • Automated lead qualification and capture, storing data in a built-in CRM.
  • Automated appointment booking and scheduling, integrating with popular tools like Calendly and Vagaro.
  • Built-in CRM with customer profile enrichment from conversations.
  • Website chatbot and two-way SMS texting agent for immediate responses.
  • Automated outbound calling and SMS sequences for follow-ups and re-engagement.
  • Ticketing system with auto-classification for customer inquiries.
  • Custom dashboards providing performance metrics and analytics.
  • Neural text-to-speech (TTS) technology with over 100 voice options and 10+ language support.

use cases

Who Should Use Frontdesk (My AI Front Desk)?

Frontdesk is primarily designed for small and medium-sized service businesses that require automated customer communication and lead management, particularly those with high call volumes or appointment-based operations.

  • Small and Mid-sized Service Businesses: For 24/7 call answering, message forwarding, and lead capture, reducing reliance on human staff.
  • Appointment-Based Businesses (e.g., Salons, Spas, Medical/Dental Practices, Gyms): To automate scheduling, booking, rescheduling, and confirmation of appointments.
  • Contractors (e.g., Roofers, Plumbers) and Real Estate Teams: For lead qualification, capturing customer data, and managing initial inquiries.
  • Solo Practitioners (e.g., Wellness Coaches, Tutors, Independent Clinics): To handle front-office communications, freeing up time for core services.
  • Businesses Seeking Multi-channel Automation: For unifying customer interactions across voice, chat, SMS, and email into one platform.

how to use

How to Use Frontdesk (My AI Front Desk)

Frontdesk is designed for quick setup, allowing businesses to go live with an AI receptionist in minutes while retaining their existing phone number.

  • 1Sign up for a Frontdesk plan (Basic, Business-in-a-Box, or Partner/Enterprise).
  • 2Configure the AI receptionist's personality, responses, and integration preferences.
  • 3Integrate with existing scheduling tools (e.g., Calendly, Vagaro) and CRMs via Zapier or direct API.
  • 4Port or forward your existing business phone number to Frontdesk's system.
  • 5Activate the web chatbot and SMS agent on your website and communication channels.
  • 6Monitor performance metrics and customer interactions through the custom dashboard.

pricing

Frontdesk (My AI Front Desk) Pricing & Plans

Frontdesk offers a tiered pricing model, including a free trial, with plans designed to scale with business needs. Overage credits are billed at $0.01 per credit.

  • Basic: $16/month - Includes full AI workforce access, 10 chatbot conversations/month, 40 SMS messages/month, 30 form submissions/month, 2 knowledge base pages, last 20 interaction logs, unlimited viewing seats, email support, and a 7-day free trial.
  • Business-in-a-Box: $79/month - Includes everything in Basic, plus 200 voice minutes/month, 100 chatbot conversations/month, 400 SMS messages/month, 300 form submissions/month, 20 knowledge base pages, last 200 interaction logs, Zapier integration, a verified outbound number, and auto-reload credits.
  • Partner / Enterprise: Custom - Includes everything in Business, with custom voice minutes, custom chatbot conversations, custom SMS volume, API access, custom integrations, a dedicated account manager, white-glove onboarding, a dedicated Slack channel, and audit logs.

Pros

  • +Provides 24/7 availability, eliminating missed calls and capturing leads around the clock.
  • +Offers a cost-effective alternative to human receptionists, with plans starting under $100 per month.
  • +Features straightforward setup, with many users reporting going live in minutes.
  • +Utilizes neural text-to-speech (TTS) for natural-sounding AI conversations, with over 100 voice options.
  • +Integrates seamlessly with popular scheduling tools for automated appointment booking.
  • +Unifies customer communications (voice, chat, SMS, CRM) into one agentic platform.

Cons

  • −The AI may struggle with complex, nuanced, or emotional customer situations, lacking a human fallback option.
  • −Pricing models include fixed minute limits, with overage charges (e.g., $0.12 or $0.25 per minute) that can accumulate for high-volume businesses.
  • −Lacks visual builders or advanced AI routing paths for highly customized workflows, limiting advanced customization.
  • −Some users desire more native integrations with specific CRMs and scheduling platforms beyond Zapier.
  • −Overage costs and minute caps can make it less suitable for businesses with extremely high call volumes or extensive outbound campaigns.

Policies

Free Tier

Vendor website advertises a free tier.

Pricing Page

View Pricing→

Similar Tools

Frontdesk (My AI Front Desk) vs Competitors

Frontdesk positions itself as an AI-first, comprehensive front-office automation suite, differentiating through its bundled multi-channel AI workforce and focus on rapid deployment for small businesses.

1
Smith.aiOn StorkCompare

Smith.ai offers a hybrid AI and human receptionist service, allowing for escalation to live agents when a human touch is needed.

Unlike Frontdesk's purely AI workforce, Smith.ai provides the option for human intervention for complex calls. It uses a per-call pricing model, which differs from Frontdesk's minute-based bundles.

2
GoodcallOn StorkCompare

Goodcall is known for its highly customizable AI agents, allowing businesses to choose from a range of personas, tones, and communication styles.

Goodcall offers unlimited minutes with a flat-rate pricing model, which can be more predictable than Frontdesk's minute-based pricing, especially for businesses with longer calls.

3
Upfirst↗

Upfirst emphasizes simplicity and quick setup, providing a natural-sounding AI receptionist with flat-rate pricing and built-in bilingual English/Spanish support.

Upfirst focuses on ease of use and a flat-rate pricing structure, contrasting with Frontdesk's more configurable workflow builder and minute-based billing. It offers built-in bilingual support without additional configuration.

4
TrilletOn StorkCompare

Trillet provides multi-channel AI support, handling voice, SMS, and WhatsApp from a single platform, along with compliance certifications and auto-callback scheduling.

Trillet offers broader multi-channel communication capabilities beyond Frontdesk's typical call, text, and chat, and includes compliance and auto-callback scheduling as standard features.

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