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Ava 2.0 Review

Ava 2.0 is an AI-powered Business Development Representative (BDR) tool developed by Artisan that enables B2B companies and sales teams to automate and optimize outbound sales processes.

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Ava 2.0 — product screenshot

Why it matters

1Functions as an autonomous AI BDR, handling lead generation, multi-channel outreach, and meeting booking.
2Leverages an extensive built-in database of over 250 million verified B2B contacts from more than 22 data sources.
3Executes multi-channel campaigns across email, social media (LinkedIn), and phone.
4Features autonomous reply handling, objection management, and direct meeting booking onto sales calendars.

Stork’s verdict on Ava 2.0

Ava 2.0 aims for full self-driving outbound, but its robotic emails often fail to convert booked meetings into pipeline.

Ava 2.0 reviewed by Stork AI · stork.ai/en/ava-2-0

About Ava 2.0

Business Model
Subscription SaaS
Headquarters
San Francisco, California, USA
Founded
2023
Team Size
37
Funding
Seed
Total Raised
$11.5M
Platforms
Web, API
Target Audience
Sales teams and startups

Pricing Plans

Basic Plan
$250/month
  • • Automated lead generation
  • • Multi-channel outreach
  • • Email automation
Enterprise Plan
$24,000/year
  • • Custom integrations
  • • Dedicated support
  • • Advanced analytics

Leadership

Jaspar Carmichael-JackCEO

Investors

HubSpot, Y Combinator, Sequoia

Screenshots

overview

What is Ava 2.0?

Ava 2.0 is an AI-powered Business Development Representative (BDR) tool developed by Artisan that enables B2B companies and sales teams to automate and optimize outbound sales processes. It functions as an autonomous AI employee, handling lead generation, multi-channel outreach, and meeting booking. Launched as a significant rebuild, Ava 2.0 aims to provide a "full self-driving mode" for outbound sales, autonomously managing the entire sales cycle from lead discovery to meeting scheduling. The platform integrates a database of over 250 million B2B contacts, drawing from more than 22 data sources, and monitors real-time intent signals to identify optimal outreach timing. Its capabilities extend to crafting personalized messages, A/B testing campaign elements, and autonomously managing prospect replies and objections.

features

Key Features of Ava 2.0

Ava 2.0 provides a comprehensive suite of features designed to automate and optimize outbound B2B sales. Its core functionality revolves around autonomous AI employees, specifically an AI BDR, to streamline the sales process. The platform focuses on end-to-end automation, from initial lead identification to meeting booking, minimizing manual intervention.

  • AI-powered sales automation for outbound B2B processes.
  • Lead generation and multi-source lead research from a database of 250M+ verified contacts.
  • Crafting and sending hyper-personalized multi-channel outreach (email, social media, LinkedIn).
  • Automating follow-up sequences and handling prospect replies.
  • Autonomous objection handling and meeting booking directly onto sales representatives' calendars.
  • Optimizing campaign performance through continuous A/B testing of messaging elements.
  • Email deliverability management to ensure outreach effectiveness.
  • Monitoring real-time intent signals (funding, hiring, website activity) for lead prioritization.

use cases

Who Should Use Ava 2.0?

Ava 2.0 is primarily designed for organizations seeking to automate and scale their outbound B2B sales efforts with an AI-first approach. It targets specific business profiles and sales scenarios where an autonomous AI BDR can significantly enhance efficiency and outreach effectiveness.

  • B2B Companies and Sales Teams: Focused on outbound outreach and seeking to automate repetitive tasks.
  • B2B SaaS Startups: With early product-market fit, aiming to scale sales operations without extensive human BDR teams.
  • Mid-market and SMB Companies (above 50 employees): Looking to optimize sales processes and improve lead generation.
  • Companies using POS systems or targeting local brick-and-mortar businesses: For specialized lead discovery and outreach.
  • Sales Teams in Fast-Paced Startup Ecosystems: Requiring rapid deployment and optimization of outbound campaigns.

how to use

How to Use Ava 2.0

Ava 2.0 is designed for autonomous operation, requiring initial setup and configuration to align with specific sales strategies and target markets. Users primarily interact with the platform to define campaign parameters and monitor performance.

  • 1Configure target audience criteria and campaign objectives within the Ava 2.0 platform.
  • 2Integrate existing CRM systems such as Salesforce or HubSpot for data synchronization and context.
  • 3Define and launch multi-channel outreach sequences, including email and social media touches.
  • 4Monitor campaign performance metrics, A/B test results, and email deliverability.
  • 5Review and manage meetings autonomously booked by Ava 2.0 onto sales representatives' calendars.

pricing

Ava 2.0 Pricing & Plans

Artisan offers Ava 2.0 through a subscription-based SaaS model, with two primary pricing tiers designed to accommodate different organizational needs. The platform includes a free tier for initial exploration, though specific details on its limitations are not publicly detailed. Paid plans provide access to the full suite of autonomous AI BDR functionalities.

  • Basic Plan: $250/month (billed monthly)
  • Enterprise Plan: $24,000/year (billed annually)

Pros

  • +Easy onboarding process for new users.
  • +Robust built-in contact database with over 250 million verified B2B contacts.
  • +Effective for early-stage, top-of-funnel activities like webinar registrations.
  • +Reported positive results, including booking 8-10 meetings in two months and a 3.6% positive email response rate.
  • +Offers significant time savings on repetitive tasks for lean sales teams.
  • +SOC 2 Type II certified, indicating adherence to security and compliance standards.

Cons

  • −Emails generated by Ava 2.0 can sound 'AI-generated' or 'robotic', lacking deep personalization for niche audiences.
  • −Some users have reported low reply rates, including instances of zero replies from thousands of emails.
  • −Concerns regarding low-quality lead sourcing in highly specific or niche markets.
  • −Users have experienced buggy product issues, such as DNS errors, broken warm-up timers, and UI glitches.
  • −Delayed support responses have been reported by some users.
  • −Meetings booked through Ava 2.0 sometimes do not convert into pipeline, indicating potential qualification issues.

Similar Tools

Ava 2.0 vs Competitors

Artisan positions Ava 2.0 as an all-in-one AI BDR solution, aiming to replace an entire outbound sales stack with a single autonomous platform. Its competitive landscape includes various AI sales tools, each with distinct specializations.

1
11x.ai (Alice)On StorkCompare

11x.ai offers Alice, an autonomous AI SDR designed to handle outbound execution, nurture, and meeting booking workflows.

Similar to Ava 2.0, Alice aims for a high degree of AI autonomy in outbound sales. However, 11x.ai's starting price point is significantly higher than Ava's reported pricing.

2
Reply.io (Jason AI)On StorkCompare

Reply.io integrates Jason AI, a built-in virtual SDR that automates prospecting, email writing, and reply management across multiple channels.

While Ava 2.0 focuses on an AI BDR, Reply.io provides a broader multichannel sales engagement platform with Jason AI as a core component, offering more comprehensive tools for sales teams beyond just the AI agent.

3
LindyOn StorkCompare

Lindy enables users to build custom AI agents capable of independently managing the entire outreach process, including making calls, sending emails, following up, and updating CRMs.

Ava 2.0 emphasizes an 'AI BDR' for outbound sales, whereas Lindy offers more flexible and customizable AI agents that can perform a wider array of sales, support, and recruiting outreach tasks.

4
Regie.aiOn StorkCompare

Regie.ai combines AI-powered prospecting with a robust content generation engine, creating entire outbound sequences and various sales content.

Regie.ai offers an all-in-one sales engagement platform with AI agents for lead sourcing, data enrichment, and outreach, similar to Ava 2.0's comprehensive approach, but with a strong emphasis on content creation.

5
AmplemarketOn StorkCompare

Amplemarket is an all-in-one AI sales platform that bundles a native B2B contact database, multichannel engagement, and buying signal intelligence.

Amplemarket provides a full-stack AI sales solution with its 'Duo' AI copilot and extensive data enrichment, offering a more integrated platform compared to Ava 2.0's focus on an AI BDR.

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