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11x.ai (Alice) Review

11x.ai (Alice) is an autonomous AI SDR platform designed to automate and scale go-to-market workflows for B2B sales teams.

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11x.ai (Alice) — product screenshot

Why it matters

1Secured $50 million in Series B funding in November 2024, bringing its total raised to $76 million.
2Reported Annual Recurring Revenue (ARR) reached nearly $10 million in 2024.
3Supports multi-channel outreach including email, LinkedIn, voice, and video.
4Features Alice, an autonomous AI SDR, and Julian, an AI phone agent.

Specs

API Available

Yes, public API

overview

What is 11x.ai (Alice)?

11x.ai (Alice) is an autonomous AI SDR platform developed by 11x.ai that enables B2B sales teams to automate and scale go-to-market workflows. Its primary digital worker, Alice, functions as an autonomous Sales Development Representative (SDR), handling tasks from prospecting and research to personalized multi-channel outreach, reply management, and meeting booking. The platform deploys AI-powered "digital workers" to automate the entire sales development process. Alice operates 24/7, performing deep market research to identify ideal prospects, crafting hyper-personalized messages across email and LinkedIn, managing replies, handling simple objections, and autonomously scheduling meetings. Julian, another digital worker, handles phone conversations for lead qualification and customer interactions.

features

Key Features of 11x.ai (Alice)

11x.ai (Alice) provides a suite of features designed to automate and optimize outbound sales processes, leveraging large language models for natural conversations and multi-channel execution.

  • Autonomous AI SDR (Alice) for end-to-end sales development.
  • Multi-channel outreach capabilities across email, LinkedIn, voice, and video.
  • AI Phone Agent (Julian) for lead qualification and customer interactions.
  • Real-Time Company and Lead Database for prospecting and research.
  • AI Personalization for crafting hyper-relevant messages.
  • Multi-Channel Sequences for orchestrated outreach campaigns.
  • Automated Meeting Booking Workflows to streamline scheduling.
  • Analytics & Deliverability tracking for performance monitoring.
  • Smart Replies, launched April 2026, for automated response categorization and drafting.

use cases

Who Should Use 11x.ai (Alice)?

11x.ai (Alice) is primarily designed for B2B organizations seeking to scale their go-to-market efforts through automation. It is particularly beneficial for teams aiming to increase pipeline generation and operational efficiency.

  • B2B Sales Teams: For automating outbound lead generation, demand generation, and engaging key accounts at scale.
  • Marketing Teams: For retargeting website visitors, inbound lead qualification, and managing event registration and follow-up.
  • Sales Development Representatives (SDRs): To augment existing teams by handling lead nurturing, reactivation, and high-volume outreach, freeing human SDRs for complex engagements.
  • Companies Expanding Internationally: To accelerate market entry and support global outreach with multi-lingual capabilities across over 105 languages.

how to use

How to Use 11x.ai (Alice)

11x.ai (Alice) automates sales development by deploying AI digital workers to manage prospecting, outreach, and meeting scheduling. Users configure Alice to identify Ideal Customer Profiles (ICPs) and define outreach strategies.

  • 1Define Ideal Customer Profiles (ICPs) and target markets within the 11x.ai platform.
  • 2Configure multi-channel outreach sequences for email, LinkedIn, voice, and video communication.
  • 3Utilize Alice for real-time lead tracking, on-demand research, and monitoring buying signals.
  • 4Enable Alice to manage replies, handle simple objections, and draft responses using 'Smart Replies'.
  • 5Allow Alice to autonomously schedule meetings with qualified prospects directly into calendars.
  • 6Monitor campaign performance through integrated analytics and adjust strategies for continuous optimization.

pricing

11x.ai (Alice) Pricing & Plans

11x.ai (Alice) operates on a custom enterprise pricing model, with specific figures not publicly disclosed on its website. Reports indicate an estimated starting cost of approximately $5,000 per month, or $50,000 to $60,000 per year, typically requiring an annual commitment. This entry-level plan is reported to include one Alice digital worker and approximately 3,000 email contacts per month, with additional services and contact volumes likely increasing the cost.

  • Custom Enterprise Plans: Estimated starting at $5,000/month or $50,000-$60,000/year (annual commitment required).
  • Entry-level inclusions: One Alice digital worker, approximately 3,000 email contacts per month.

Pros

  • +Automates the entire sales development process, including prospecting, research, and multi-channel outreach.
  • +Scales outreach operations 24/7, generating pipeline efficiently across email, LinkedIn, voice, and video.
  • +Supports multi-lingual outreach across over 105 languages, aiding international market expansion.
  • +Consolidates multiple go-to-market tools into a unified platform, reducing tool sprawl.
  • +Includes an AI phone agent (Julian) for lead qualification and customer interactions.
  • +Offers dedicated account management for setup and ongoing optimization, enhancing user support.

Cons

  • −High estimated starting cost (around $5,000/month), making it less accessible for smaller B2B teams.
  • −Initial setup process can be time-consuming and requires fine-tuning for optimal performance.
  • −Alice can struggle with highly personalized messaging and complex reply handling, sometimes producing generic outreach.
  • −Often viewed as an augmentation tool rather than a complete replacement for human SDRs, requiring human oversight and strategic direction.
  • −Faced operational scrutiny in 2025, including a TechCrunch investigation into alleged inflated customer logos and contested ARR figures.
  • −Pricing details are not publicly disclosed on its website, indicating a custom enterprise model that lacks transparency.

Similar Tools

11x.ai (Alice) vs Competitors

11x.ai (Alice) positions itself as a leader in autonomous AI SDR platforms, aiming to replace or significantly augment human sales development teams. Its strength lies in its enterprise-grade infrastructure and ability to operate at scale across multiple channels, though alternatives often highlight greater flexibility or specific niche advantages.

1
Artisan AI (Ava)↗

Ava is an autonomous AI BDR that handles the full outbound process from lead finding to meeting booking across multiple channels, with a focus on a larger built-in data graph for lead enrichment.

Similar to 11x.ai's Alice, Ava operates as an autonomous AI SDR, managing lead generation, personalized outreach, and meeting scheduling. Artisan AI claims a larger built-in data graph (over 300M+ contacts) compared to 11x.ai, and its pricing is noted to be similar, around $3,000–$5,000/month.

2
Agent Frank by SalesforgeOn StorkCompare

Agent Frank is an AI SDR built to automate outbound sales work, including finding leads, writing emails, sending follow-ups, and booking meetings, with support for both email and LinkedIn outreach.

Like Alice, Agent Frank automates outbound sales workflows across email and LinkedIn, focusing on personalized campaigns. It allows users to control the level of automation, acting as a continuous sales assistant.

3
AiSDROn StorkCompare

AiSDR acts as a smart sales rep, focusing on identifying prospects, creating relevant messages, running campaigns, responding to leads, and scheduling meetings, with an emphasis on engaging prospects more likely to convert.

AiSDR is an AI sales agent that, similar to Alice, automates outbound sales workflows including prospecting, messaging, and meeting scheduling. It differentiates by using live data and research to make every message more relevant and focusing on high-engagement prospects.

4
Regie.aiOn StorkCompare

Regie.ai is a Generative AI Platform for enterprise sales teams that personalizes content using data unique to the business and its prospects.

While 11x.ai's Alice focuses on autonomous execution across multiple channels, Regie.ai emphasizes generative AI for content and sequences. Reviewers often find Regie.ai easier to set up and better at meeting requirements compared to 11x.ai.

See every 11x.ai (Alice) alternative, compared→
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