Close Alternatives (2026): 6 CRMs for Small Sales Teams, Priced Per Seat

Short answer: for a small team that mostly manages a pipeline, Pipedrive is the closest Close alternative and costs less per seat ($14 to $79 a month billed annually). HubSpot is the one to pick if you want a free start and marketing tools later. folk fits relationship-led selling from $24 a member, Attio fits teams that want to shape their own data model, and Zoho CRM is the cheapest full CRM with built-in calling ($14 a user). If prospect data is the real gap, add Apollo.io. If your reps make dozens of calls a day, staying on Close may still be the right answer. Updated November 9, 2026.

How we checked: every price, plan name, limit and trial below comes from the vendor's own pricing page, read November 9, 2026: Close, Pipedrive, HubSpot Sales Hub, folk, Attio, Zoho CRM and Apollo.io. We did not use these tools hands-on for this comparison. Where a page did not state something, the table says "Not stated". Prices are in US dollars, per seat per month, before tax.

Close sells four plans. Prices are per user per month, monthly billing first, annual billing second:

• Solo: $19 or $9. One user, up to 10,000 leads, no workflows.
• Essentials: $49 or $35. Unlimited contacts and leads, built-in email, calling and SMS, a shared inbox. No workflows.
• Growth: $109 or $99. Adds automated workflows, the power dialer and bulk email.
• Scale: $149 or $139. Adds the predictive dialer, role-based permissions, live call coaching and unlimited call recording retention.

Calls and SMS are billed on top at cost; Close says most outbound calls are about $0.02 a minute and numbers start at about $1 a month. The Call Assistant add-on (recording, summaries, transcripts) is $50 a month per organization plus $0.02 a minute. There is a 14-day free trial with no credit card and $5 of calling and enrichment credit.

Two things push small teams to compare. First, automation sits on Growth: a team that wants follow-up workflows pays $99 to $109 a seat. Second, Close is built around calling. A team that mostly works deals by email and meetings pays for dialer depth it does not use.

Pipedrive is built around a visual deal pipeline, and it is the easiest move for a team that works deals more than call lists. Plans are Lite ($14 a seat billed annually, $24 monthly), Growth ($39 or $49), Premium ($59 or $79) and Ultimate ($79 or $99). There is a 14-day free trial with no credit card.

Growth adds full email sync with open and click tracking, bulk email, and automations with nurturing sequences. That puts follow-up automation at $39 a seat, against $99 on Close. Premium adds LeadBooster lead capture and routing, lead scoring, AI email tools and e-signatures. Add-ons are priced separately, starting from $32.50 for LeadBooster, $13.33 for Campaigns and $41 for Web Visitors.

Not for: teams whose reps live in a dialer. Pipedrive's pricing page does not list built-in calling or a power dialer on any plan, so plan on a calling integration if you need one. Visit Pipedrive.

HubSpot has a free plan for up to 2 users with no credit card. Sales Hub Starter lists at $20 a seat; on November 9 the page offered new customers $7 a seat paid annually or $10 month to month. Starter includes calling, task queues, a notetaker and a prospecting agent.

Sequences, forecasting and conversation intelligence sit on Professional: $90 a seat billed annually or $100 paid monthly on an annual commitment. Professional also requires a one-time onboarding fee of $1,500. Enterprise starts at $150 a seat.

Not for: a small team that needs sequences on a tight budget. The jump from Starter to Professional is large, and the onboarding fee lands on day one. HubSpot pays off when you will also use its marketing, service or content tools.

folk is a lighter CRM for teams that sell through their network, partnerships or LinkedIn rather than a call floor. Standard is $24 a member a month billed annually ($30 monthly), Premium is $48 ($60), and Enterprise starts at $80 ($100). Every plan allows unlimited members. A 2-week trial with all Premium features starts on sign-up, no card needed.

Standard includes 500 email lookups, 2,000 AI "magic field" runs and 2,000 messages per member each month. Premium raises those to 1,000, 5,000 and 5,000, adds sequences and syncs up to 5 accounts per member.

Not for: outbound teams that call. folk's pricing page does not list built-in calling or a dialer, and sequences need Premium. Read our folk CRM listing for more.

Attio lets you define your own objects and relationships, which suits startups whose sales motion does not fit a standard lead-and-deal model. The Free plan covers up to 3 seats and 50,000 records. Plus is $35 a user billed annually or $44 monthly (up to 10 seats), and Pro is $79 or $99 with unlimited seats. Enterprise is a custom quote. Attio offers a 14-day trial of Pro.

Attio meters AI and automation with credits: 100 to 1,000 seat credits per user and 250 to 10,000 workspace credits a month, depending on the plan. Extra workspace credits start at $85 a month for 5,000 ($70 on annual billing).

Not for: a team that wants sequences on a budget. Attio lists "Call Intelligence and sequences" as Pro features, so outreach automation starts at $79 a seat. Its pricing page does not state built-in calling.

Zoho CRM is the cheapest option here that includes built-in calling. The Free edition covers 3 users with contact management, workflow automation and reminders. Standard is $14 a user billed annually ($20 monthly) and adds mass email, built-in calling, multiple pipelines, forecasting and data enrichment. Professional is $23 ($35) and adds AI agents, process management and predictive scoring. Enterprise is $40 ($50).

Zoho also sells Bigin, a simpler pipeline CRM, from $7 a user. Its pricing page does not state a trial length for the CRM editions.

Not for: teams that want something they can set up in an afternoon. Zoho has a lot of settings, and its strength is depth rather than a short learning curve. Pricing above is the US page; local taxes are extra.

Apollo.io combines a contact database with email sequences, a dialer and a basic deal pipeline. It is the pick when your team spends more time finding leads than managing them. Plans are Free ($0, 75 credits per seat a month), Basic ($49 a seat billed annually, $65 monthly), Professional ($79 or $99) and Organization ($119 a seat billed annually, minimum 3 seats). Basic and Professional have a 14-day trial.

Credits pay for emails, phone numbers and enrichment. They are pooled across the team and do not roll over. Email campaigns are on every plan, but free plans can only connect Gmail.

Not for: a team that wants a CRM as the system of record. Apollo is strongest as a data and outreach layer next to a CRM. Visit Apollo.io.

Entry prices hide where automation starts. This table takes a 5-seat team on annual billing and prices the lowest plan on each vendor's page that lists sequences or workflows. It is our arithmetic from the published per-seat prices; calling minutes, credits and taxes are extra.

Zoho's pricing page does not name email sequences on any edition, so check its feature comparison before relying on it for outreach.

Close is still the best fit in this group for a team whose day is phone calls. It is the only one here whose pricing page lists both a power dialer and a predictive dialer by plan, and calling, email and SMS share one inbox from Essentials up. Stay on Close if:

• Your reps make high-volume outbound calls and need the power dialer (Growth) or predictive dialer (Scale).
• You use SMS with leads as much as email.
• You are a solo seller who wants calling, email and SMS in one place: Solo is $9 a month on annual billing.

• You mostly manage deals, not dials: Pipedrive Growth at $39 a seat gets you email sync and sequences.
• You want to start free and add marketing later: HubSpot. Budget for Professional and its $1,500 onboarding fee if you need sequences.
• You sell through relationships and LinkedIn: folk Standard or Premium.
• Your process does not fit leads and deals: Attio, starting on its free plan.
• Cost per seat matters most and you still need calling: Zoho CRM Standard at $14.
• You need more people to contact: Apollo.io, next to whichever CRM you choose.
• You make dozens of calls a day per rep: stay on Close.

Before you switch, export your leads, contacts, opportunities and activity history, and check how each tool imports them. Run your real pipeline in the new trial for a week before you cancel. For more on Close itself, see our Close listing.

What is the best alternative to Close CRM?

For a small team that manages a pipeline more than a call list, Pipedrive is the closest swap and puts sequences on its $39-a-seat Growth plan. HubSpot is best for a free start, and Zoho CRM is the cheapest option with built-in calling at $14 a user billed annually.

How much does Close CRM cost?

Close's pricing page lists Solo at $19 a user a month ($9 billed annually), Essentials at $49 ($35), Growth at $109 ($99) and Scale at $149 ($139). Calling and SMS are billed at cost on top, and there is a 14-day free trial.

Is there a free alternative to Close?

Yes. HubSpot is free for up to 2 users, Zoho CRM is free for 3 users, and Attio is free for up to 3 seats. Apollo.io also has a free plan with 75 credits per seat a month.

Which Close alternative has a built-in dialer?

Among these tools, HubSpot lists calling from Sales Hub Starter and Zoho CRM lists built-in calling from Standard. Close itself is the only one whose pricing page lists both a power dialer and a predictive dialer.