Folk CRM Review

folk is a CRM built around a spreadsheet-like contact table. You fill it from Gmail, Outlook, calendar and WhatsApp sync, from the folkX Chrome extension (which saves people from LinkedIn and other sites in one click), or from integrations, then organize contacts into groups and pipelines. Enrichment finds emails and phone numbers, and "magic fields" use AI to fill custom columns. AI assistants handle research, follow-ups and workflow tasks such as lead scoring against an ideal customer profile.

For outreach, folk sends email campaigns on every plan and multichannel sequences across email and LinkedIn, with timed steps and reply-based branching, on Premium. Recent additions include call recording on your own number, an API, an MCP server, and desktop and mobile apps. folk says it is used by 5,000+ companies and lists SOC 2 and GDPR compliance. Setup is quick: a 2-week trial with Premium features starts at signup with no card.

Prices are per member and billing is per workspace; members are unlimited on every plan. Yearly billing saves 20%. Example: a 5-person team pays $1,440 a year on Standard or $2,880 a year on Premium billed yearly ($1,800 or $3,600 billed monthly). The pricing table labels messages and synced accounts as per member; the email-find and AI allowances are shown as monthly figures without a per-member label. EUR prices are 22/43 EUR (yearly) and 27/54 EUR (monthly) for Standard/Premium. There is no free plan: the 2-week trial includes Premium features, needs no card, and the account is blocked (data kept) if you do not upgrade, with a one-week extension available on request. Only credit cards are accepted.

Prices checked on the vendor's pricing page on November 1, 2026. See folk pricing.

What folk lists on its homepage and pricing page:

folk suits small teams whose deals start on LinkedIn and email: founders, agencies, partnership and business development teams, investors and recruiters who want contacts captured and enriched without CRM admin. The spreadsheet-like table makes it an easy first CRM for teams leaving Notion or spreadsheets.

Teams that need deep reporting, forecasting or many native integrations should compare HubSpot or Pipedrive. If you want a flexible data model with a free tier for up to 3 seats, Attio is a close alternative. Teams that live inside Gmail may prefer Streak. Note that sequences, deals and the API need Premium, so budget for $48 to $60 per member.

folk's own homepage shows ratings of 4.5 on G2, 4.8 on the Chrome Web Store and 4.9 on Product Hunt. Reviewers on Capterra often praise the quick setup, the interface and the LinkedIn integration, while some report enrichment and email-sending limits. Dex, a competing CRM, rates folk 3.8 out of 5: it likes the folkX extension and team collaboration but says Standard is too limited because deals, sequences and the API sit on Premium, and it flagged sent emails not showing in Outlook. Capsule, another competitor, says folk covers the basics well but has few native integrations (most run through Zapier or Make) and lighter reporting. Older reviews also criticise the lack of a mobile app; folk's homepage now lists one.