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react-email-editor Review

react-email-editor is a drag-and-drop email editor component for React.js, enabling the creation of responsive HTML emails within applications.

shipped Jul 22, 2026freemium
Domain rating71Monthly visits14K/mo
react-email-editor — product screenshot

Why it matters

1Offers a freemium pricing model with a free tier available.
2Provides an API for integration into various platforms.
3Developed by Unlayer, a platform for embeddable visual builders.
4Integrates with React, Angular, and Vue frameworks.

About react-email-editor

Business Model
Subscription SaaS
Usage Pricing
N/A per builder usage
Free Credits
N/A
Team Size
50-100
Funding
Y Combinator
Platforms
Web API
Target Audience
Developers looking to embed content creation capabilities in their applications.

Pricing Plans

Free Tier
Free
  • Access to basic features
  • Limited usage
Pro Tier
Contact for pricing / per month
  • Advanced features
  • Higher usage limits

Cost Examples

  • N/A

Specs

API Available

Yes, public API

Screenshots

overview

What is react-email-editor?

react-email-editor is an email editor component tool developed by Unlayer that enables developers to embed a production-ready visual email editor directly within their React applications. It allows end-users to create responsive HTML emails, landing pages, popups, and documents without requiring coding knowledge.

features

Key Features of react-email-editor

The react-email-editor, powered by Unlayer, provides a comprehensive set of features for embedding content creation capabilities into applications. These features are designed to empower both developers and end-users in designing various digital assets.

  • Embeddable drag-and-drop visual builders for emails, pages, popups, and documents.
  • AI Assistant for in-place design edits based on natural language descriptions (stable release May 26, 2026).
  • AI Importer to convert existing HTML emails or screenshots into editable templates (stable release May 26, 2026).
  • AI-powered content generation for subject lines, headers, and email copy.
  • Export capabilities to multiple formats, including responsive HTML.
  • Component-based architecture for developers, offering full control over UI and branding.
  • Dynamic personalization blocks and automated image optimization.
  • Accessibility and compliance checks for created content.
  • CLI (@unlayer/cli) for managing accounts, templates, and projects.
  • SDK (@unlayer/sdk) providing an official TypeScript client for the Cloud REST API.

use cases

Who Should Use react-email-editor?

react-email-editor is primarily designed for developers and SaaS platforms that require an integrated, visual content creation solution. Its capabilities extend to various business functions that benefit from streamlined content design.

  • SaaS Platforms & CRMs: For embedding email builders into applications, allowing marketers and content teams to design promotional emails, newsletters, and onboarding flows directly within the platform.
  • Marketing Automation Tools: To empower marketers to create and manage email campaigns without requiring developer intervention for design changes.
  • Customer Engagement Systems: For utilizing embedded popups, document templates, and landing pages to facilitate highly customizable and responsive customer interactions.
  • Internal Tools: Enabling non-technical teams (e.g., HR, operations, support) to create branded emails, onboarding documents, and internal announcements efficiently.
  • Developers: To reduce development time by integrating a pre-built, customizable visual editor rather than building one from scratch.

how to use

How to Use react-email-editor

Integrating react-email-editor into a React application involves installing the component and configuring it within a React component. The editor can then be initialized with a design or used to create new content.

  • 1Install the react-email-editor package into your React project.
  • 2Import the EmailEditor component from the package.
  • 3Embed the EmailEditor component within your React application's JSX.
  • 4Utilize the onLoad and onReady props to access the editor instance and its methods.
  • 5Implement functions to save or export the generated HTML and JSON design.
  • 6Optionally, integrate with Unlayer's Cloud API for advanced features and template management.

pricing

react-email-editor Pricing & Plans

react-email-editor operates on a freemium model, offering a free tier for basic usage and a 'Pro' tier for advanced features and commercial applications. Specific pricing for the Pro tier requires direct contact with Unlayer.

  • Free Tier: Free, includes core drag-and-drop email editor functionalities.
  • Pro Tier: Contact for pricing, offers enhanced features, potentially higher API rate limits, and advanced support.

Pros

  • +Provides a production-ready, embeddable drag-and-drop email editor component for React applications.
  • +Includes advanced AI-powered features like an AI Assistant and AI Importer, enhancing content creation efficiency.
  • +Supports the creation of responsive HTML emails, landing pages, popups, and documents.
  • +Offers extensive customization options for UI, tools, and branding within embedded builders.
  • +Reduces development time by providing a pre-built solution for visual content editing.
  • +Integrates seamlessly with popular frameworks such as React, Angular, and Vue.

Cons

  • The template library, while functional, could be more extensive to cater to a wider range of diverse needs.
  • Specific pricing for the 'Pro' tier is not publicly disclosed, requiring direct contact for information.
  • AI features are subject to credit caps and bandwidth limits, with potential overage fees for paid plans.
  • Deep imports are blocked, and editors are destroyed on unmount, which might require adjustments for existing implementations (post Version 2.0).
  • While offering an API, full customization of the editor's core logic might be more constrained compared to entirely open-source alternatives.

Policies

Pricing Page

View Pricing

Similar Tools

react-email-editor vs Competitors

react-email-editor, as part of the Unlayer platform, positions itself as a robust embeddable content-creation suite, particularly for SaaS platforms requiring an enterprise-grade email and page builder. It differentiates itself through its comprehensive AI features and developer-centric integration capabilities.

1

Unlayer provides an embeddable drag-and-drop email and page builder with AI content generation capabilities.

Similar to react-email-editor, Unlayer offers a robust drag-and-drop editor that can be embedded into React applications. Its AI features for content generation directly compete with the AI aspect implied by the prompt, offering more integrated AI assistance than a basic editor component. Unlayer offers a freemium model with more advanced features in paid plans.

2
Stripo

Stripo is an email template builder offering AI-powered content generation and design suggestions, with options for integration.

While Stripo is primarily a standalone platform, it offers API access and export options that allow integration into custom applications, making it a competitor for developers seeking AI-enhanced email creation. It goes beyond a simple editor component by providing AI for subject lines, body copy, and design, which react-email-editor might lack or require external integration for. Stripo has a freemium pricing structure.

3
Mailmodo

Mailmodo focuses on interactive AMP emails and includes AI assistance for content creation and personalization.

Mailmodo is a more comprehensive email marketing platform, but its emphasis on interactive AMP emails and integrated AI content generation makes it a strong competitor for those looking to build advanced email experiences with AI. While not a direct 'component' in the same way as react-email-editor, its API and focus on developer-friendly features for AMP emails with AI capabilities position it as an alternative for building sophisticated email solutions. It offers a free trial and tiered pricing.

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