1
Brand24
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AI ToolDead Man Walking
Optery Review
Optery is automated software that removes your personal information from data brokers and people-search sites to protect your privacy.
shipped May 31, 2026aifreemium
1Achieved 763% revenue growth between 2022 and 2024, ranking #12 on the 2026 Inc. Regionals: Pacific list.
2Expanded services to Australia, New Zealand, and South Africa as of March 19, 2026, and covers over 615 data brokers with its 'Expanded Reach' feature.
3Maintains SOC 2, Type II Compliance and adheres to a strict privacy policy, never training on user data.
4Recognized as the #1 most effective personal data removal service by Consumer Reports and consistently named PCMag's 'Editors' Choice' from 2022 through 2026.
Stork Quadrant
Dead Man Walking· 19/100
An LLM can do most of what this tool's UI promises. No moat, no agent presence.
“Optery's real value isn't the information — it's the execution. Submitting hundreds of opt-out requests, tracking confirmation, re-submitting when brokers re-add you, and doing this across dozens of jurisdictions is coordination work an LLM alone can't complete. The trust moat is real too: users hand over PII to remove PII, which means liability and reputation matter. The risk is that browser automation agents and agentic workflows are coming for exactly this task.”
Defensibility · 27/100
- Physical-world coupling
- Regulatory moat
- Network liquidity
- Proprietary refreshing data
- High-trust catastrophic workflows
- Multi-party coordination
- Brand / community / taste
An LLM alone could replace
- Explain what data brokers exist and how to opt out of them manually
- Draft opt-out request emails or letters to data brokers
- Generate a checklist of privacy steps a user should take
- Summarize what personal data a given broker likely holds
Agent-Readiness · 10/100
- Verified MCP
- Listed on agent surfaces
- Usage-based pricing
- Headless agent auth
- Public OpenAPI
- Active changelog— https://optery.com/blog (2026-05-19)
- llms.txt
How to defend
Double down on the coordination rail — become the API that agentic systems call to handle data broker removal, not a consumer dashboard. Add verified removal receipts and SLA-backed guarantees so enterprise compliance buyers have something to show auditors.
- Ship an MCP server and list it on Stork — biggest single point gain (+25).
- Get listed in the Anthropic MCP registry, Cursor, or Claude Desktop (+20).
- Add a usage-based or per-call tier; per-seat-only pricing dies when agents replace seats (+15).
- Expose API-key auth with a self-serve sandbox tier; remove sales-call gates (+15).
- Publish an OpenAPI spec at /openapi.json or /.well-known/openapi (+10).
Optery at a Glance
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<a href="https://www.stork.ai/en/optery" target="_blank" rel="noopener noreferrer"><img src="https://www.stork.ai/api/badge/optery?style=dark" alt="Optery - Featured on Stork.ai" height="36" /></a>
[](https://www.stork.ai/en/optery)
overview
What is Optery?
Optery is an AI-powered data removal service developed by Optery (company) that enables individuals, families, and businesses to eliminate their personal information from data broker and people search websites. Its primary goal is to enhance digital privacy, mitigate risks of identity theft and fraud, and reduce unsolicited communications. Optery is automated opt-out software designed to help individuals, families, and businesses remove their private information—such as home address, phone number, and email—from hundreds of data brokers who post and sell such details online. The service scans hundreds of data broker sites and people search engines to identify where a user's personal information is exposed. Depending on the chosen plan, it then automates the process of submitting opt-out requests to these brokers on the user's behalf. Optery is available through Stork's partner network.
quick facts
Quick Facts
| Attribute | Value |
|---|---|
| Developer | Optery (company) |
| Business Model | Freemium |
| Pricing | Freemium, with paid plans available |
| Platforms | Web, API |
| API Available | Yes |
| Integrations | Stork's partner network |
| Compliance | SOC 2, Type II Compliant, HIPAA aligned |
| Data Retention | 14 days (quick scans without account), 7 days (backups after deletion), as long as necessary (active accounts) |
| Training on User Data | Never |
features
Key Features of Optery
Optery provides a comprehensive suite of features focused on personal data removal and privacy protection. The service leverages automated processes and, in some cases, AI to identify and remove personal information from a wide array of online data sources. Key features include robust compliance standards and transparent reporting.
- 1Automated personal information removal from hundreds of data brokers and people-search sites.
- 2Provides visibility into where personal information (home address, phone, email) is exposed online.
- 3API available for application developers, including custom removals, issue reporting, event webhooks, and exposure metadata queries.
- 4Opt-in AI processing feature, introduced early 2025, utilizing OpenAI's ChatGPT 4o model for advanced removals.
- 5Map Blurring privacy control for Extended and Ultimate plan subscribers, allowing requests to blur home street-level imagery on Google Maps and Apple Maps.
- 6Expanded Reach feature, aiming to double coverage to over 615 data brokers.
- 7Provides before-and-after screenshots as concrete proof of data removal for transparency.
- 8Maintains SOC 2, Type II Compliance and HIPAA alignment, with a strict policy of never training on user data.
use cases
Who Should Use Optery?
Optery is designed for a diverse range of users seeking to enhance their digital privacy and mitigate risks associated with online personal data exposure. Its services cater to individuals, families, and businesses, offering tailored solutions for different privacy needs and organizational structures.
- 1**Individuals:** To reduce their online footprint, protect against doxxing, online harassment, and the misuse of personal data, and to prevent identity theft and fraud.
- 2**Families:** To extend data removal services to multiple family members, ensuring collective digital privacy.
- 3**Businesses and Enterprise Organizations:** To reduce the external attack surface by protecting employee Personally Identifiable Information (PII), thereby curbing social engineering risks and enhancing corporate security.
- 4**Executives and Employees:** To safeguard sensitive personal information from public data broker sites, protecting against phishing, social engineering, and online harassment.
- 5**Application Developers:** To integrate data broker scanning and removal capabilities into their own platforms via Optery's API, offering enhanced privacy features to their users.
pricing
Optery Pricing & Plans
Optery operates on a freemium model, offering a free plan alongside various paid subscription tiers. The free plan provides users with exposure reports and DIY removal guides, allowing individuals to identify their exposed data and attempt manual removal. Paid plans, such as the Extended and Ultimate plans, offer automated data removal services, advanced features like Map Blurring, and broader coverage. Specific pricing for paid tiers is not publicly detailed in the provided data, but plans are available on both monthly and annual billing cycles. The API for developers is subject to a burst rate limit of 30 requests per second per organization, with options to contact Optery for increased limits.
- 1Free Plan: Provides exposure reports and DIY removal guides.
- 2Paid Plans (e.g., Extended, Ultimate): Offer automated removal services, Map Blurring, and other advanced features (specific pricing not provided).
competitors
Optery vs Competitors
Optery operates within a competitive market for personal data removal services, contending with established players such as Incogni, DeleteMe, and Aura. Its competitive advantages often lie in its transparency, verification methods, and flexible pricing structure.
1
Incogni↗
Incogni specializes in automated data removal from a large network of data brokers, emphasizing transparency through third-party auditing and continuous monitoring.
Incogni offers a highly automated approach to data removal, similar to Optery's paid tiers, and provides extensive coverage of data brokers. Its pricing is competitive, with annual plans offering better value, and it includes custom removal requests in higher tiers.
2
DeleteMe↗
DeleteMe combines automated and human-assisted data removal, providing detailed privacy reports and a long-standing reputation in the industry.
DeleteMe's hybrid approach, involving human privacy experts, can lead to more thorough removals but may take longer than purely automated services. It generally has a higher price point than Optery's entry-level paid plans and does not offer a free tier beyond a preliminary scan.
3
Aura↗
Aura provides an all-in-one digital safety suite that bundles data removal with identity theft protection, a VPN, antivirus software, and a password manager.
Aura offers a broader range of security features compared to Optery's dedicated data removal service, appealing to users seeking comprehensive digital protection. While its data broker coverage might be less extensive than some specialized tools, it focuses on high-impact offenders and offers strong value as a bundled service.
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Frequently Asked Questions
+What is Optery?
Optery is an AI-powered data removal service developed by Optery (company) that enables individuals, families, and businesses to eliminate their personal information from data broker and people search websites. Its primary goal is to enhance digital privacy, mitigate risks of identity theft and fraud, and reduce unsolicited communications.
+Is Optery free?
Optery operates on a freemium model. It offers a free plan that provides exposure reports and DIY removal guides, allowing users to identify their exposed data. Paid plans, such as the Extended and Ultimate plans, offer automated data removal services and additional features, though specific pricing for these tiers is not publicly detailed in the provided information.
+What are the main features of Optery?
Key features of Optery include automated personal information removal from hundreds of data brokers and people-search sites, providing visibility into online data exposure, an API for developers, an opt-in AI processing feature using OpenAI's ChatGPT 4o, Map Blurring for Google Maps and Apple Maps, and an 'Expanded Reach' feature covering over 615 data brokers. It also offers before-and-after screenshots for removal verification and maintains SOC 2, Type II Compliance.
+Who should use Optery?
Optery is suitable for individuals seeking to reduce their online footprint and protect against doxxing and fraud, families looking to extend data removal services to multiple members, and businesses aiming to protect employee PII and reduce social engineering risks. It also serves executives, employees, and application developers who wish to integrate data privacy features into their platforms.
+How does Optery compare to alternatives?
Optery differentiates itself from competitors like Incogni by offering a useful free plan and providing before-and-after screenshots for removal verification. Compared to DeleteMe, Optery's approach is primarily automated and generally offers a lower entry price point. Against broader security suites like Aura, Optery stands out as a dedicated data removal service with more extensive data broker coverage and transparency.
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