Incogni Review

Incogni is a subscription data removal service. You create a profile with your name, email address and home address (you can add past addresses and extra phone numbers), then sign an online authorization that lets Incogni demand removal on your behalf under the GDPR, the CCPA and other privacy laws. Incogni scans people search sites for matching records and asks for them to be taken down; for private data brokers that keep closed databases, where a scan is not possible, it uses details such as your region to send opt-out requests to every covered broker that may hold your data.

The work does not stop after the first wave. Incogni says it re-sends requests on a schedule because brokers re-add people, and the Deloitte limited assurance report it publishes states the interval does not exceed 60 days for public brokers and 90 days for private ones. Your dashboard shows each broker's status and expected removal time, and monthly progress reports follow. Incogni's broker list groups companies into people search, marketing, recruitment and risk mitigation brokers (plus financial and health categories in its definitions), with coverage marked for the US, Canada and the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein. Incogni says it was started in 2021 by the team at Surfshark and is now part of one group with NordVPN.

Annual billing is half the monthly price: the pricing page shows Standard's annual total struck through from $191.76 (12 x $15.98) to $95.88. Per person on annual billing, Family works out to $191.88 / 5 = about $38.38 a year each, and Family Unlimited to $275.88 / 5 = about $55.18 a year each, against $95.88 for one Standard seat. Spread over the 420+ automated brokers, Standard annual costs about 23 cents per broker per year ($95.88 / 420). The difference between Standard and Unlimited is Custom Removals: Unlimited lets you submit any site where your data appears (Incogni says 3,000+ additional sites) for a privacy specialist to handle, which Standard and Family do not include. All plans carry a 30-day money-back guarantee (contact support within 30 days of signing up for a full refund) and can be cancelled from account settings; there is no free plan or free trial. VAT or sales tax may be added. Incogni also lists student and graduate discounts and sells an enterprise product, Ironwall, separately.

Prices checked on the vendor's pricing page on November 1, 2026. See Incogni pricing.

What Incogni lists on its homepage, pricing, features and broker-list pages:

Incogni suits people who want data broker opt-outs handled for them without doing anything after setup, especially households: the Family plan covers five people for about $38 each a year on annual billing. Its coverage of private marketing and risk brokers (not only people search sites) and its UK and EU coverage make it a fit for readers outside the US too. The Standard plan is the cheapest way in; pay for Unlimited only if you have specific pages, such as a forum post or a niche directory, that you need taken down.

Look elsewhere if you want to see proof of removal: Incogni does not show you the records it found, which reviewers flag. Optery shows before-and-after screenshots and has a free self-service plan. If you want a human privacy advisor and quarterly reports, compare DeleteMe. If you would rather have data removal bundled with credit monitoring and identity theft insurance, see Aura.

On Trustpilot, Incogni shows a TrustScore of 4.3 from 3,078 reviews; reviewers praise the easy setup and the drop in spam calls, while negative reviews say spam continued or that some sites are not covered. PCWorld gave it an Editors' Choice in November 2025, calling it easy to use, but noted that most removal confirmations go to Incogni, so you have to trust that data is gone, and that monthly Unlimited pricing is expensive. TechRadar rates it 4.5 out of 5 and lists no free plan, pricey higher tiers and less granular removals than competitors as drawbacks. In an academic preprint, Measuring the Accuracy and Effectiveness of PII Removal Services, Incogni had the highest removal rate of four services tested (76.6% of records removed after 30 days), though the researchers could not assess its accuracy because it does not show users the records it finds.