1
DeleteMe
DeleteMe emphasizes human-verified data removal requests and provides detailed reports with proof of removal.
AI Tool
Incogni Review
Incogni helps users remove their personal data from data brokers who collect, aggregate, and trade this information without consent.
shipped Jun 15, 2026aipaid
1Covers over 420 data brokers as of 2025, with expanded coverage of over 200 new brokers.
2Processed over 245 million data removal requests by August 2025, validated by a Deloitte audit.
3Maintains a 4.4 out of 5 rating on Trustpilot from nearly 2,000 user reviews.
4Achieved SOC 2 Type II compliance, ensuring data security and privacy standards.
Incogni at a Glance
About Incogni
Pricing Plans
Basic Plan
$6.49/mo / monthly
- • Remove data from 20 data brokers
- • Email support
Pro Plan
$9.49/mo / monthly
- • Remove data from 30 data brokers
- • Priority email support
Family Plan
$12.49/mo / monthly
- • Remove data from 50 data brokers
- • Support for up to 4 family members
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2
Optery
Optery is unique for offering a solid free plan that allows users to find their data on broker sites and provides DIY opt-out steps, alongside paid plans for automated removal with detailed verification.
3
Aura
Aura offers a comprehensive identity theft protection suite that includes data removal as one component, alongside features like antivirus, VPN, password manager, and identity theft remediation.
4
Privacy Bee
Privacy Bee offers a proactive and comprehensive service that tracks where your information is, removes it from companies and data brokers you don't trust, and monitors search results for sensitive information.
Connect
overview
What is Incogni?
Incogni is an AI-powered data removal tool developed by Incogni that enables privacy-conscious individuals to remove their personal data from data brokers. It leverages privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) to enforce these removal requests. The tool automates the process of contacting data brokers and people-search sites to demand the deletion of personal data, aiming to reduce users' digital footprints. This mitigation strategy addresses risks such as spam calls, targeted advertising, online fraud, and identity theft. Incogni's core function is to minimize the amount of personal information available online, thereby enhancing privacy for individuals and families.
quick facts
Quick Facts
| Attribute | Value |
|---|---|
| Developer | Incogni |
| Business Model | Subscription SaaS |
| Pricing | Standard Individual Plan from $7.99/month (billed annually) |
| Platforms | Web |
| API Available | No |
| HQ | New York, USA |
| Compliance | SOC 2 Type II |
features
Key Features of Incogni
Incogni provides a suite of features designed to automate and streamline the personal data removal process from data brokers, enhancing user privacy and security.
- 1Automated data removal from over 420 data brokers and people-search sites.
- 2User-friendly dashboard for tracking the status of removal requests.
- 3Regular updates and re-requests to prevent data from reappearing on broker sites.
- 4Email notifications regarding the progress and completion of data removal requests.
- 5Custom Removals feature, launched in 2025, allowing requests for data removal from over 3,000 unique domains not on the predefined list.
- 6Compliance with major privacy regulations including GDPR and CCPA to legally enforce data removal.
- 7Incogni Protect Plan (2026) offering up to $1 million in identity theft recovery and cyber extortion/online fraud insurance.
- 8Continuous monitoring to ensure data remains removed and to identify new data broker listings.
- 9SOC 2 Type II compliance, independently verified, ensuring robust security and privacy controls.
use cases
Who Should Use Incogni?
Incogni is designed for various individuals and groups seeking to enhance their digital privacy and mitigate risks associated with personal data exposure.
- 1Privacy-conscious individuals: For automated removal of personal data from data brokers, minimizing online exposure.
- 2Individuals worried about online fraud or cybercrime: To reduce the risk of identity theft and fraud by limiting accessible personal information.
- 3Anyone tired of spam, unwanted calls, and messages: To minimize exposure to unsolicited communications by removing data exploited by marketers.
- 4Individuals seeking to reduce their digital footprint: For concealing personal details exploited by various entities and maintaining a lower online profile.
- 5Families: For managing data privacy and protection for multiple household members through family plans.
pricing
Incogni Pricing & Plans
Incogni offers several subscription plans tailored for individuals and families, with options for monthly or annual billing. Annual plans typically provide significant cost savings compared to monthly subscriptions. In early 2026, the Incogni Protect Plan was introduced, bundling data removals with identity theft recovery and cyber insurance.
- 1Standard Individual Plan (Monthly): $15.98/month
- 2Standard Individual Plan (Annually): $7.99/month ($95.88 billed yearly)
- 3Unlimited Individual Plan (Monthly): $32.98/month (includes custom removals and live phone support)
- 4Unlimited Individual Plan (Annually): $14.99/month ($179.88 billed yearly, includes custom removals and live phone support)
- 5Standard Family Plan (Monthly, up to 5 members): $31.98/month
- 6Standard Family Plan (Annually, up to 5 members): $15.99/month ($191.88 billed yearly)
competitors
Incogni vs Competitors
Incogni operates in a competitive market for personal data removal services, distinguishing itself through automation, legal compliance, and third-party verification. Its coverage extends to over 420 data brokers, with a focus on continuous monitoring and re-requests.
1
DeleteMe↗
DeleteMe emphasizes human-verified data removal requests and provides detailed reports with proof of removal.
Compared to Incogni's automated approach, DeleteMe offers a more hands-on, human-influenced process for data removal, often covering a broader range of data brokers (over 750 vs. Incogni's 420+). Its pricing can be higher, but it includes features like email, phone, and card masking.
2
Optery is unique for offering a solid free plan that allows users to find their data on broker sites and provides DIY opt-out steps, alongside paid plans for automated removal with detailed verification.
While Incogni focuses on automated removal, Optery provides flexibility with a free tier for self-service and paid tiers that offer detailed verification of removals and optional AI processing for greater accuracy. Optery's paid plans can be among the more expensive options.
3
Aura↗
Aura offers a comprehensive identity theft protection suite that includes data removal as one component, alongside features like antivirus, VPN, password manager, and identity theft remediation.
Unlike Incogni, which is solely focused on data broker removal, Aura provides a broader security and privacy package. Aura's data removal service covers over 200 data brokers and is often more affordable than Incogni when considering the full suite of features.
4
Privacy Bee↗
Privacy Bee offers a proactive and comprehensive service that tracks where your information is, removes it from companies and data brokers you don't trust, and monitors search results for sensitive information.
Privacy Bee provides extensive coverage and a proactive approach to data removal and monitoring, similar to Incogni's core function but often with additional features like a browser extension to show data relations on sites you visit and removal from marketing databases. Pricing for Privacy Bee starts at a similar monthly rate to Incogni.
❓
Frequently Asked Questions
+What is Incogni?
Incogni is an AI-powered data removal tool developed by Incogni that enables privacy-conscious individuals to remove their personal data from data brokers. It leverages privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) to enforce these removal requests.
+Is Incogni free?
No, Incogni is a paid subscription service. Pricing starts from $7.99/month when billed annually for the Standard Individual Plan, with other tiers available for monthly billing, unlimited features, and family coverage.
+What are the main features of Incogni?
Key features include automated data removal from over 420 data brokers, a user-friendly dashboard for tracking requests, regular updates and re-requests, email notifications, a Custom Removals feature for over 3,000 domains, compliance with GDPR and CCPA, and the Incogni Protect Plan offering identity theft recovery and cyber insurance.
+Who should use Incogni?
Incogni is suitable for privacy-conscious individuals, those concerned about online fraud or cybercrime, anyone seeking to reduce spam and unwanted communications, individuals aiming to minimize their digital footprint, and families looking to manage data privacy for multiple members.
+How does Incogni compare to alternatives?
Incogni differentiates itself through its automated, AI-powered approach, extensive coverage of over 420 data brokers, strong legal compliance (GDPR, CCPA), and a unique Deloitte audit verifying its claims. While competitors like DeleteMe may offer human-verified removals or broader security suites like Aura, Incogni focuses on specialized, verified data broker removal with continuous monitoring and re-requests.
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