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Lusha Review

Lusha is a sales intelligence platform and B2B data provider that helps businesses identify and connect with their target customers by providing detailed B2B contact and company information.

shipped May 31, 2026freemium
Domain rating74Monthly visits69K/mo
Lusha - AI tool

Why it matters

1Lusha holds a G2 rating of 4.3 out of 5 stars based on over 1,400 reviews.
2The platform is compliant with ISO 27001, ISO 27018, ISO 27701, and SOC 2 Type 2 standards.
3Lusha launched a new API Hub in August 2025 to streamline integrations and advanced workflows.
4In December 2025, Lusha underwent an organizational restructuring, reducing its workforce by 8% (approximately 24 employees).

Stork’s verdict on Lusha

Lusha delivers verified B2B contact data and sales intelligence, though its extensive features might be overkill for basic lead generation.

Lusha reviewed by Stork AI · stork.ai/en/lusha

Specs

API Docs

View Documentation →

API Available

Yes, public API

overview

What is Lusha?

Lusha is a sales intelligence and B2B data provider tool developed by Lusha that enables go-to-market teams to build stronger pipelines with verified contact data and smart prospecting automation. It provides detailed B2B contact information, including email addresses and phone numbers, and company insights for lead generation and data enrichment. The platform's primary function is to supply accurate and verified B2B contact information, such as email addresses and direct phone numbers, for lead generation and prospecting efforts. Lusha also facilitates data enrichment for existing lead and customer databases by adding missing or outdated information like phone numbers, job titles, company size, and industry, thereby improving data quality for segmentation and targeting. Its browser extension allows users to access contact data instantly while browsing platforms such as LinkedIn or company websites, streamlining the data gathering process.

features

Key Features of Lusha

Lusha provides a comprehensive suite of features designed to support sales, marketing, and recruitment professionals in their go-to-market strategies. These capabilities focus on data accuracy, integration, and automation to enhance prospecting and outreach.

  • Verified B2B contact and company information, including email addresses and direct phone numbers.
  • Contact data enrichment to improve existing lead and customer databases with missing or outdated fields.
  • CRM integration with platforms such as Salesforce, HubSpot, Zoho, Pipedrive, and Microsoft Dynamics for data synchronization and workflow automation.
  • Sales intelligence features, including buyer intent signals (Bombora-powered), job change alerts, and technographic data.
  • API access with defined rate limits, such as 200 requests per minute, 400 per hour, and 2,000 per day on Pro and Premium plans.
  • Browser extension for real-time data access on professional networking sites like LinkedIn and company websites.
  • Email sequencing capabilities through Lusha Engage for automated outreach campaigns.
  • Conversation intelligence via Lusha Conversations, integrated following the acquisition of Novacy.
  • AI Recommendations for identifying lookalike contacts and Flex Search for AI-powered prospecting using natural language.
  • Compliance with international data security and privacy standards, including ISO 27001, ISO 27018, ISO 27701, and SOC 2 Type 2.

use cases

Who Should Use Lusha?

Lusha is utilized by various professionals and teams seeking to enhance their lead generation, data management, and outreach efforts through accurate B2B contact and company information.

  • Sales professionals (SDRs, BDRs, AEs, Sales Managers) for lead generation, prospecting, identifying high-quality clients, and building accurate sales funnels.
  • Marketing professionals for targeted outreach, Account-Based Marketing (ABM), content personalization, and enhancing engagement strategies.
  • Recruiters for identifying and connecting with potential candidates, streamlining the talent acquisition process.
  • Business Development professionals for market expansion, partnership identification, and strategic growth initiatives.
  • Revenue Operations (RevOps) and Go-to-Market (GTM) Operations teams for CRM integration, data hygiene, maintaining accurate records, and automating workflows.

pricing

Lusha Pricing & Plans

Lusha operates on a freemium business model, providing a free tier with limited credits for initial use. The platform offers various paid plans designed to accommodate different organizational needs, which typically include increased credit allowances, advanced features, and higher API rate limits. Specific pricing details for each tier are not publicly disclosed but are structured to scale with usage and feature requirements. For instance, API rate limits vary significantly by plan, with Pro and Premium plans allowing 200 requests per minute, 400 per hour, and 2,000 per day, while Scale plans offer higher limits such as 300 requests per minute, 600 per hour, and 6,000 per day. Free and Starter plans have per-minute and per-day caps but no hourly limit.

  • Freemium model: Includes a free tier with a limited number of credits for basic contact data access.
  • Paid plans (e.g., Pro, Premium, Scale): Offer increased credit allowances, access to advanced features like buyer intent signals, and higher API rate limits.
  • API rate limits: Vary by plan, with examples including 200/min, 400/hr, and 2,000/day for Pro and Premium plans, and higher limits for Scale plans.

Similar Tools

Lusha vs Competitors

Lusha operates within a competitive landscape of sales intelligence and B2B data providers, each offering distinct advantages and feature sets.

1
Apollo.ioOn Stork

Apollo.io combines sales intelligence with engagement features like email sequencing and a large B2B contact database, leveraging AI for lead generation and data enrichment.

Similar to Lusha in providing contact data, Apollo.io also offers built-in outreach and engagement tools, making it an all-in-one platform for prospecting and outreach, often with a free tier.

2
Seamless.AIOn Stork

Seamless.AI is an AI-powered sales prospecting platform that finds verified contact information in real-time and offers unlimited contact credits on higher plans.

Both tools offer contact finding, but Seamless.AI emphasizes real-time AI-powered search for high accuracy and potentially unlimited contacts, with a free plan available.

3
Cognism↗

Cognism is renowned for its high data quality, especially in the European market, with strong GDPR compliance and phone-verified 'Diamond Data'.

While Lusha provides contact data, Cognism stands out with its focus on GDPR-compliant, highly accurate data, particularly for EMEA markets, and offers more advanced features for larger teams.

4
RocketReach↗

RocketReach offers a vast database of over 700 million profiles for email finding and verification, popular for bulk prospecting.

Like Lusha, RocketReach provides contact information, but it is often highlighted for its extensive database and speed in finding emails, with free lookups available.

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