AI Tool

Hamla Review

Hamla is an AI marketing automation tool that analyzes store data to draft and manage multi-channel campaigns for businesses.

shipped Sep 1, 2026marketingfreemium

marketing

Why it matters

1Hamla integrates with platforms like Salla, Zid, Shopify, WhatsApp, Instagram, Meta Ads, Google Ads, Google Forms, Calendly, Snapchat, and TikTok.

2It offers a freemium pricing model, including a Free plan with 1,000 AI Credits.

3Hamla supports multi-channel messaging across email, WhatsApp, SMS, pop-ups, push notifications, and social media.

4The platform is industry, market, and language-agnostic, supporting both Arabic and English.

About Hamla

Business Model

Subscription SaaS

Free Credits

Start free

Headquarters

Kigali, Rwanda

Platforms

Web, API

Target Audience

Business owners using online stores

Pricing Plans

Free Plan

Free

• Start free
• No credit card
• 5-minute setup

Paid Plan

• Advanced analytics
• Increased message capacity
• Priority support

Cost Examples

• Recover abandoned cart: $0.05/message
• Winback campaign: $0.10/message

API Docs

Specs

API Docs

View Documentation →

API Available

Yes, public API

overview

What is Hamla?

Hamla is an AI marketing automation tool developed by Hamla that enables business owners using online stores to automate and optimize marketing campaigns. It analyzes store data and drafts messages for various channels like email, WhatsApp, and SMS, allowing users to review and approve campaigns before sending.

features

Key Features of Hamla

Hamla provides a comprehensive suite of features designed to automate and optimize marketing efforts across multiple channels, integrating directly with existing business platforms.

Seamless integration with existing store platforms (Salla, Zid, Shopify) and ad accounts (Meta Ads, Google Ads).
Automated campaign drafting based on natural language goals (e.g., "Recover carts," "launch the summer drop").
Multi-channel messaging capabilities across email, WhatsApp, SMS, pop-ups, push notifications, and social media.
User-friendly dashboard for campaign management and performance analysis.
Editable campaign messages, allowing users to review and approve content before sending.
Automated customer engagement for abandoned cart recovery and win-back campaigns.
Lead generation features, including converting Instagram comments into contacts.
API documentation available at https://docs.hamla.io/ for custom integrations.

use cases

Who Should Use Hamla?

Hamla is primarily designed for business owners operating online stores who seek to automate and enhance their marketing campaigns without requiring extensive manual effort or migration to new platforms.

E-commerce Businesses: To recover abandoned carts, plan seasonal product launches, and prompt for reviews after delivery.
Businesses with Quiet Customers: To re-engage inactive customers through automated win-back campaigns.
Businesses Seeking Multi-channel Engagement: To reach customers effectively across email, WhatsApp, SMS, and social media.
Businesses Needing Lead Generation: To convert social media interactions, such as Instagram comments, into actionable leads.
Businesses Requiring Marketing Automation: To automate the entire marketing workflow from goal setting to execution and measurement.

how to use

How to Use Hamla

Hamla connects to a business's existing store platforms and marketing accounts to analyze data and automate campaign creation. Users define marketing goals in natural language, and Hamla drafts the campaign for review and approval.

1Integrate Hamla with your existing store platforms (e.g., Shopify, Salla, Zid) and communication channels (e.g., WhatsApp, Instagram).
2Define your marketing objective using natural language (e.g., "Recover abandoned carts," "Launch a new product line").
3Hamla's AI drafts the complete campaign, including channel selection, copy, and timing.
4Review and approve the drafted messages and campaign settings within the Hamla dashboard.
5Hamla executes the campaign across the chosen channels.
6Monitor campaign performance and conversions through Hamla's reporting features.

pricing

Hamla Pricing & Plans

Hamla operates on a freemium model, offering a Free tier and several paid subscription plans: Starter, Growth, and Business. Annual billing provides approximately a 20% discount compared to monthly billing.

Free Plan: Free, includes 1,000 AI Credits (approximately $1 of AI cost).
Paid Plans (Starter, Growth, Business): Contact sales for specific pricing details. These tiers offer expanded features and higher AI credit allowances.

Pros

+Automates entire marketing campaigns from goal setting to execution across multiple channels.
+Integrates directly with existing store platforms (Shopify, Salla, Zid) and communication channels (WhatsApp, Instagram).
+Supports both Arabic and English, making it suitable for diverse markets.
+Offers a freemium model with a Free plan including 1,000 AI Credits.
+Allows users to review and approve AI-drafted messages, maintaining brand control.
+Provides multi-channel messaging capabilities including email, WhatsApp, SMS, pop-ups, and social media.

Cons

−Specific pricing details for paid plans (Starter, Growth, Business) are not publicly listed, requiring contact with sales.
−Detailed independent user reviews and reception data are not readily available in public search results.
−While comprehensive, businesses with highly specialized or niche marketing needs might require custom integrations beyond the listed platforms.
−The extent of customization for AI-generated content beyond simple editing is not explicitly detailed.

Policies

Pricing Page

View Pricing→

Similar Tools

Hamla vs Competitors

Hamla positions itself as an AI marketing team that integrates with existing business platforms, providing an end-to-end solution for campaign automation. It differentiates itself through its natural language interface, multi-channel drafting capabilities, and focus on automating the entire marketing workflow.

KlaviyoOn Stork

Specializes in e-commerce marketing automation, leveraging deep customer data for highly personalized email and SMS campaigns.

While Klaviyo excels in e-commerce data analysis and personalization for email and SMS, its native WhatsApp capabilities are less prominent than Hamla's, potentially requiring integrations for full parity.

BrevoOn Stork

Offers a comprehensive suite of marketing and sales tools, including email, SMS, and WhatsApp campaigns, with an AI assistant for email content generation.

Brevo provides a broader range of marketing and sales features beyond just campaign automation, but its AI content generation is primarily focused on email, whereas Hamla explicitly drafts messages for all supported channels.

OmnisendOn Stork

Focuses on e-commerce, providing email, SMS, and web push automation with an AI content generator to streamline campaign creation.

Omnisend offers similar e-commerce data analysis and multi-channel automation (email, SMS) with AI content generation, but it substitutes web push notifications for Hamla's direct WhatsApp integration.

MauticOn Stork

An open-source marketing automation platform that provides full control over data and customization for email, campaign management, and more.

Mautic offers a powerful, free, and open-source alternative, but it requires self-hosting or a managed service, and its AI content drafting capabilities are not built-in, necessitating external integrations or custom development.

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