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Brevo Review

Brevo is an all-in-one customer engagement platform offering tools for email, SMS, CRM, and marketing automation.

shipped Jul 3, 2026paid
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Brevo — product screenshot

Why it matters

1Achieved ISO/IEC 27001:2022 and SOC 2 Type II compliance.
2Invested €50 million in AI capabilities and launched the Brevo AI Lab in Paris in February 2025.
3Became a unicorn in December 2025 following a €500 million funding round.
4Offers a free tier with 300 emails per day and paid plans starting at $15/month.

About Brevo

Business Model
Subscription SaaS
Usage Pricing
$0.01/email per email
Free Credits
1000 free emails
Headquarters
Paris, France
Team Size
51-100
Platforms
Web, API
Target Audience
Small and medium businesses, eCommerce, and marketers

Pricing Plans

Free Plan
Free
  • • Basic features for individuals
  • • Limited usage on email and SMS
Starter Plan
$15/mo
  • • All Free features
  • • More email and SMS usage
  • • Access to automation tools
Business Plan
$25/mo
  • • All Starter features
  • • Advanced features including campaign templates
  • • Higher email and SMS limits

Cost Examples

  • • Send 100 emails: ~$1
  • • Send 1000 emails: ~$10
API Docs

Specs

API Docs

View Documentation →

API Available

Yes, public API

overview

What is Brevo?

Brevo is a multichannel marketing and communication platform with AI capabilities developed by Brevo (formerly Sendinblue) that enables small to mid-market businesses, consultants, and agencies to streamline customer communication and engagement. It offers tools for email, SMS, WhatsApp, and chat campaigns, alongside CRM and sales management features. The platform provides an all-in-one solution for marketing and sales, including custom pipelines and sales automation. Transactional messaging is supported via SMTP relay and API. Brevo integrates AI capabilities through its Aura AI assistant, launched in May 2025, which aids in content generation, audience segmentation, and subject line optimization. It also offers predictive send-time optimization and a data platform to unify and activate customer data for marketing purposes. The company rebranded from Sendinblue to Brevo in May 2023, reflecting its expanded offerings beyond email.

features

Key Features of Brevo

Brevo provides a comprehensive suite of features designed to manage and automate customer interactions across multiple channels, integrating marketing, sales, and customer service functionalities. The platform's capabilities are enhanced by AI, particularly through its Aura AI assistant.

  • Multichannel Marketing: Email, SMS, WhatsApp, and Live Chat campaign management.
  • Customer Relationship Management (CRM): Contact management, interaction tracking, and sales pipeline organization.
  • Sales Management: Custom sales pipelines and automation features.
  • Transactional Messaging: SMTP relay and API for sending transactional emails and SMS.
  • Aura AI Assistant: AI-powered content generation, audience segmentation, and subject line optimization.
  • Predictive Send-Time Optimization: AI-driven analysis to determine optimal message delivery times.
  • Customer Data Platform (CDP): Unifies and activates customer data for targeted marketing, launched February 2024.
  • Marketing Automation: Visual workflow builder for automated sequences based on customer behavior.
  • Landing Page Editor: Tools for creating optimized landing pages.
  • Customer Loyalty Programs: All-in-one solution for loyalty programs, launched September 2024.

use cases

Who Should Use Brevo?

Brevo is designed for businesses seeking an integrated platform to manage their customer engagement strategies. It caters to various organizational sizes and types, providing tools to centralize marketing, sales, and customer service operations.

  • Small and Medium Businesses (SMBs): For managing email marketing, SMS campaigns, and basic CRM needs.
  • E-commerce Brands: To automate abandoned cart reminders, product recommendations, and loyalty programs.
  • Consultants and Agencies: For managing client campaigns, contact lists, and sales pipelines efficiently.
  • Marketers: To execute data-driven marketing campaigns, segment audiences, and optimize send times using AI.
  • Sales Teams: For tracking leads, managing custom sales pipelines, and automating follow-up communications.

how to use

How to Use Brevo

To begin using Brevo, users typically register for an account, configure their sender information, and then proceed to set up their first marketing campaign or integrate their existing customer data. The platform offers a user-friendly interface for various functionalities.

  • 1Register for a Brevo account via the official website, selecting a free or paid plan.
  • 2Verify sender domain and email address to ensure deliverability.
  • 3Import existing contact lists or create new contacts within the CRM.
  • 4Design email or SMS campaigns using the drag-and-drop editor and available templates.
  • 5Set up marketing automation workflows, such as welcome series or transactional email triggers.
  • 6Utilize the Aura AI assistant for subject line optimization or content generation for campaigns.

pricing

Brevo Pricing & Plans

Brevo's pricing model is primarily based on the volume of emails sent per month, offering unlimited contacts across all paid tiers, which differentiates it from competitors pricing by contact count. The platform includes a free tier with daily limits and offers various paid plans with increasing features and email volumes. API usage is subject to specific rate limits categorized by account type.

  • Free Plan: Free, includes 300 emails per day, unlimited contacts.
  • Starter Plan: $15/month, includes 20,000 emails per month, no daily limit, unlimited contacts.
  • Business Plan: $25/month, includes 20,000 emails per month, advanced features like marketing automation, A/B testing, and multi-user access.
  • Enterprise Plan: Custom pricing, includes dedicated account manager, advanced security, and higher email volumes.
  • Usage Pricing: Additional emails beyond plan limits are typically charged at approximately $0.01 per email.

Pros

  • +Pricing model based on email volume with unlimited contacts, advantageous for businesses with large contact lists.
  • +Comprehensive all-in-one platform for email, SMS, WhatsApp, chat, CRM, and sales management.
  • +Integration of AI capabilities through Aura AI for content generation, audience segmentation, and subject line optimization.
  • +Achieved ISO/IEC 27001:2022 and SOC 2 Type II compliance, ensuring robust data security and privacy.
  • +User-friendly interface and drag-and-drop email builder contribute to ease of use.
  • +Provides reliable transactional email service via SMTP relay and API for critical communications.

Cons

  • −Advanced automation options may be less extensive or customizable compared to specialized platforms like ActiveCampaign.
  • −The design editor can sometimes be less intuitive or clunky for users requiring highly complex layouts.
  • −Customer support response times can be slow for users without premium plans, and phone support is not universally available.
  • −Account validation processes can be perceived as strict, potentially causing initial setup delays for some users.
  • −Some users have reported instances of test emails occasionally landing in spam folders.
  • −The platform's full potential, especially with advanced AI features and comprehensive data activation, may require higher-tier plans.

Policies

Pricing Page

View Pricing→

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Brevo vs Competitors

Brevo positions itself as an all-in-one, cost-effective marketing and CRM platform, particularly appealing to businesses with large contact lists due to its email-volume-based pricing model. It competes with established players by offering a broad feature set that includes AI-powered tools and multichannel communication capabilities.

1
ActiveCampaignOn Stork

ActiveCampaign offers best-in-class, AI-powered autonomous marketing and deep automation across channels, excelling in complex lifecycle campaigns and CRM integration.

ActiveCampaign provides significantly more power and flexibility in automation and CRM than Brevo, with AI-assisted workflows for sophisticated campaigns, making it suitable for growing SMBs, SaaS companies, and e-commerce brands that have outgrown basic email workflows.

2
HubSpotOn Stork

HubSpot is a comprehensive CRM platform with extensive marketing, sales, and service hubs, integrating AI for content creation, email optimization, and sales forecasting.

HubSpot offers a more robust and integrated CRM-first approach compared to Brevo, providing deeper automation and a full suite of tools for sales, marketing, and service, often at a higher price point.

3
MailchimpOn Stork

Mailchimp has evolved into a comprehensive marketing platform with an intuitive interface, extensive template library, and AI-powered recommendations and content generation.

Mailchimp is a solid all-in-one solution for small to mid-sized businesses, offering a simpler, email-first approach with AI features for copy and subject lines, whereas Brevo provides a broader bundle including WhatsApp and a built-in SMB CRM.

4
KlaviyoOn Stork

Klaviyo is purpose-built for e-commerce, offering advanced customer segmentation, product recommendations, and AI-powered lifecycle emails and SMS.

Klaviyo excels in e-commerce-specific automation and personalization, with native Shopify and WooCommerce integrations, providing deeper predictive revenue modeling and personalization than Brevo, which offers a more general multichannel marketing suite.

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