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Facetune Review

Facetune is an AI-powered photo and video editor designed for enhancing selfies, portraits, and videos with detailed retouching and virtual try-ons.

shipped Sep 5, 2026paid
Domain rating69

Why it matters

1Developed by Lightricks, Facetune launched a browser editor in August 2026.
2The app has a 4.6-star rating on the Apple App Store (338K reviews) and 4.5 stars on Google Play (765K reviews).
3Facetune offers monthly, quarterly, and yearly premium subscriptions, starting at $25 per month.
4Lightricks announced a business split in February 2026, with Facetune generating approximately $100 million in profits last year.

overview

What is Facetune?

Facetune is an AI-powered photo and video editor tool developed by Lightricks that enables users to enhance selfies, portraits, and videos. It offers tools for detailed facial and body retouching, including skin smoothing, reshaping, and lighting adjustments, alongside virtual try-ons for hair, makeup, and clothing.

features

Key Features of Facetune

Facetune provides a comprehensive suite of AI-powered tools for photo and video editing, focusing on portrait and selfie enhancement. Key features include detailed retouching, generative AI effects, and virtual try-ons.

  • AI-powered photo and video editor for selfies, portraits, and videos.
  • Detailed facial and body retouching, including skin smoothing, reshaping, and lighting adjustments.
  • Virtual try-ons for hair, makeup, and clothing.
  • AI Selfie feature with curated presets and custom prompt capabilities.
  • AI Video Enhancer for improving video quality.
  • AI Photo Enhancer for general image quality improvements.
  • AI Hairstyle & Hair Color for virtual transformations.
  • Object removal and background editing (blur, replacement).

use cases

Who Should Use Facetune?

Facetune is primarily designed for individuals and content creators seeking to enhance their visual content for social media and personal use. Its AI-driven tools simplify complex editing tasks.

  • Social Media Content Creators: For polishing photos and short videos for platforms like Instagram and TikTok.
  • Individuals Enhancing Selfies and Portraits: To smooth skin, whiten teeth, reshape features, and apply virtual makeup.
  • Professionals: For creating professional LinkedIn headshots or passport photos.
  • Users Experimenting with Appearance: To try AI-generated hairstyles, hair colors, clothing, and beards virtually.

how to use

How to Use Facetune

Facetune is available as a mobile application for iOS and Android, and a browser-based editor was launched in August 2026. Users can download the app or access the web editor to begin editing photos and videos.

  • 1Download the Facetune app from the Apple App Store or Google Play Store, or access the browser editor at facetuneapp.com.
  • 2Import a photo or video from your device's gallery or capture a new one directly within the app.
  • 3Select an editing tool (e.g., Retouch, Reshape, Hair, Makeup) from the bottom menu.
  • 4Apply adjustments using sliders, brushes, or AI presets.
  • 5Utilize generative AI features like 'AI Selfie' or 'Virtual Hair Try-On' by selecting the respective options.
  • 6Save the enhanced photo or video to your device or share it directly to social media platforms.

pricing

Facetune Pricing & Plans

Facetune operates on a freemium model, offering a free download with limited features and saves. Full access to all tools and unlimited saves requires a premium subscription, known as Facetune VIP. Pricing, as of August 2026, includes a 7-day free trial.

  • Monthly: $25 per month (auto-renewing).
  • Quarterly: $40 every three months (auto-renewing).
  • Yearly: $77.99 per year (auto-renewing).

Pros

  • +Specialized AI tools for detailed facial and body retouching.
  • +Extensive generative AI features for virtual hair, makeup, clothing, and headshots.
  • +Intuitive interface designed for quick and easy selfie and portrait enhancements.
  • +Available on multiple platforms: iOS, Android, and a browser editor launched in August 2026.
  • +High user ratings on app stores (4.6 stars on Apple App Store, 4.5 stars on Google Play Store).

Cons

  • Premium features require a subscription, with concerns raised about pricing transparency and auto-renewal practices.
  • Focus on portrait editing means it is less versatile for general photo editing tasks compared to broader editors.
  • Ethical discussions exist regarding the 'Facetune Effect' and its contribution to unrealistic beauty standards.
  • Some users report difficulties with subscription cancellation and refund processes.

Policies

Pricing Page

View Pricing

Similar Tools

Facetune vs Competitors

Facetune specializes in AI-powered portrait and selfie enhancement, offering highly refined tools for facial and body retouching, and generative AI features for personal appearance. Its competitors range from general photo editors to other mobile-first beauty applications.

1
Snapseed

Offers a comprehensive suite of professional-grade photo editing tools with a focus on non-destructive editing and precise control, including specific tools for portrait enhancement.

While free and powerful for general photo editing, Snapseed requires more manual effort for specific facial and body retouching compared to Facetune's AI-driven, automated enhancements. It lacks virtual try-on features.

2
YouCam Perfect

Specializes in beauty camera features, live photo effects, and extensive selfie editing tools with a strong emphasis on face and body shaping and AI-powered beautification.

YouCam Perfect offers similar selfie and beauty editing capabilities to Facetune, often with a free tier, but its most advanced AI features, removal of ads, and access to all effects typically require a subscription.

3
AirBrush

Designed specifically for quick and easy selfie retouching, offering a range of tools for skin smoothing, blemish removal, and facial enhancements with a simple, intuitive interface.

AirBrush provides a very similar user experience and feature set to Facetune for selfie retouching, often with a free tier, but some of its more advanced or unlimited features are locked behind a subscription.

4

A comprehensive photo and video editor that includes a wide array of creative tools, AI effects, collage makers, and a strong community aspect, alongside dedicated selfie retouching features.

PicsArt offers a broader range of creative editing tools beyond just selfie retouching, including AI art effects and collage making, but its dedicated selfie enhancement tools might be less specialized or require more navigation compared to Facetune's focused approach.

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