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Curious Thing Review

Curious Thing AI provides voice AI agents to automate inbound and outbound business phone conversations 24/7.

shipped Jul 15, 2026automatepaid
AutomateOrchestrationVoice Agents
Curious Thing — product screenshot

Why it matters

1Acquired by MaxContact in May 2025, strengthening AI capabilities for contact centers.
2Discontinued its free 'Lucy' plan on July 31, 2025, transitioning to a paid subscription model.
3Maintains a 4.5-star rating on Trustpilot based on 73 user reviews.
4Offers compliance with HIPAA alignment, ISO certification, and SOC2 certification.

overview

What is Curious Thing?

Curious Thing is a managed conversational voice AI platform tool developed by Curious Thing (company) that enables SMBs and enterprises to automate inbound and outbound phone-call automation. It also offers a self-serve AI phone receptionist named Lucy. This Australian-based company specializes in providing conversational AI assistants designed to enhance operational efficiency, boost revenue, and improve customer experience by handling routine phone tasks across various industries, including healthcare, real estate, financial services, and e-commerce. The platform operates 24/7, managing inbound customer inquiries, missed calls, appointment bookings, and proactive outbound engagement without requiring additional staff.

features

Key Features of Curious Thing

Curious Thing's platform provides a comprehensive suite of features designed to automate and optimize business phone interactions through its voice AI agents, including the self-serve AI phone receptionist, Lucy. These capabilities address both inbound customer service and proactive outbound engagement.

  • Managed conversational voice AI platform for businesses of all sizes.
  • Inbound phone-call automation, including 24/7 call answering, missed call handling, and after-hours support.
  • Outbound phone-call automation for payment reminders, information follow-ups, and customer engagement campaigns.
  • FAQ answering capabilities, allowing the AI to respond using information scraped from websites or provided documents.
  • Lead qualification and capture, including the ability to gather lead details during calls.
  • Appointment handling, enabling scheduling, cancellation, and rescheduling of meetings.
  • Provision of real-time call transcripts, summaries, and analytics for every conversation.
  • Bilingual capabilities for AI agents, supporting diverse customer bases.
  • Self-serve AI phone receptionist product, Lucy, for direct business use.

use cases

Who Should Use Curious Thing?

Curious Thing is designed for a broad range of businesses and professionals seeking to automate and optimize their phone-based customer interactions. Its versatility makes it suitable for various operational needs and industry sectors.

  • Businesses of all sizes, including SMBs, mid-market businesses, and enterprises, aiming to automate inbound customer service and call answering.
  • Professional services firms (e.g., accountancy, law practices, healthcare) for efficient appointment booking, patient engagement, and inquiry management.
  • Sales and marketing teams looking to automate lead qualification, capture details, and conduct proactive outbound engagement campaigns.
  • Customer service departments requiring 24/7 FAQ answering, call triaging, and handling of missed calls and after-hours support.
  • Organizations seeking to gather customer insights and conduct surveys through automated phone calls.

how to use

How to Use Curious Thing

Utilizing Curious Thing involves configuring its AI agents to manage specific inbound and outbound call flows, integrating with existing communication infrastructure. The platform is designed for ease of setup to quickly deploy conversational AI solutions.

  • 1Sign up for a paid subscription plan on the Curious Thing website.
  • 2Configure the AI phone agent, Lucy, by defining its persona, conversational flows, and desired responses.
  • 3Import frequently asked questions (FAQs) directly from websites or documents to train Lucy for accurate information delivery.
  • 4Set up call forwarding from existing business phone numbers to direct inbound calls to the Curious Thing platform.
  • 5Define and launch outbound call campaigns for specific tasks such as payment reminders, follow-ups, or customer re-engagement.
  • 6Access call transcripts, summaries, and analytics through the platform dashboard to monitor performance and gather insights.

pricing

Curious Thing Pricing & Plans

Curious Thing operates on a paid subscription model, having discontinued its free 'Lucy' plan on July 31, 2025. While specific details for all tiers are not publicly provided in the available data, user feedback indicates the existence of a 'Professional' plan. The transition to a paid model was cited as necessary for the long-term sustainability of the service.

  • Professional plan: $24/month (as reported in user feedback)

Pros

  • +Automates inbound and outbound calls 24/7, significantly reducing missed calls and improving availability.
  • +Provides detailed call transcripts, summaries, and analytics for every conversation, offering valuable insights.
  • +Achieves high engagement rates, with reports of 20% higher engagement compared to SMS and email outreach in healthcare.
  • +Supports comprehensive FAQ answering by importing information directly from websites or large documents.
  • +Maintains high compliance standards, including HIPAA alignment, ISO certification, and SOC2 certification.
  • +Offers an intuitive setup and configuration process for its AI agents, facilitating quick deployment.

Cons

  • −The discontinuation of the free 'Lucy' plan caused frustration among early users who relied on the free service.
  • −Pricing concerns exist for some small business owners, particularly after the removal of the free option, with paid plans like the Professional plan at $24/month.
  • −Some users have reported difficulties with call forwarding setup, specifically with services such as Google Voice.
  • −Limited regional language customization options have been noted by some reviewers.
  • −Specific pricing details for all subscription tiers are not transparently available in the provided public data.

Similar Tools

Curious Thing vs Competitors

Curious Thing positions itself as a sophisticated voice AI assistant, leveraging advanced AI technologies to surpass traditional IVR systems and robocalls. It competes in the broader market of AI phone agents and contact center solutions, offering both inbound and outbound call automation.

1
Lindy AIOn StorkCompare

Lindy is a no-code AI automation platform that creates custom AI voice agents for inbound and outbound calls, and automates post-calling workflows like CRM entries and follow-ups.

Similar to Curious Thing, Lindy offers both inbound and outbound call automation with AI voice agents. Lindy emphasizes workflow automation and integrations with over 4,000 apps, potentially offering broader workflow capabilities beyond just call handling.

2
SynthflowOn StorkCompare

Synthflow is an end-to-end Voice AI platform with a no-code builder for enterprise call automation, enabling deployment of custom, low-latency AI agents for inbound and outbound call flows.

Synthflow directly competes with Curious Thing in offering end-to-end voice AI for both inbound and outbound enterprise call automation. It highlights its no-code builder and enterprise-readiness, similar to Curious Thing's managed platform for SMBs and enterprises.

3
Retell AIOn StorkCompare

Retell AI is a real-time conversational AI platform focused on building, testing, deploying, and monitoring production-ready AI voice agents at scale for streamlining operations and enhancing customer service.

Retell AI is a strong direct competitor, offering similar core functionality of AI voice agents for inbound and outbound call automation. It emphasizes customizable, production-grade virtual receptionists, catering to enterprise contact centers, similar to Curious Thing's enterprise focus.

4
AutocallsOn StorkCompare

Autocalls is an all-in-one platform that automates phone calls with customizable AI voice agents for inbound and outbound interactions, including lead qualification, customer support, and appointment scheduling, with no-code tools and white-label options.

Autocalls is very similar to Curious Thing, offering comprehensive inbound and outbound call automation, lead qualification, and appointment booking with AI voice agents. It also provides an 'AI Receptionist' feature, directly comparable to Curious Thing's 'Lucy'.

5
Dialpad Ai VoiceOn StorkCompare

Dialpad Ai Voice integrates AI directly into its unified communications platform, offering AI auto attendant for multi-level call routing, transfers, and real-time AI transcription and coaching.

While Curious Thing is a dedicated voice AI platform, Dialpad offers AI voice capabilities as part of a broader unified communications solution. Dialpad's AI auto attendant directly competes with Curious Thing's AI phone receptionist, but Dialpad's overall offering includes more traditional cloud phone system features.

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