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Head-to-Head Comparison

ActiveCampaign vs Brevo

Compare features, pricing, integrations, and community reviews

ActiveCampaign

ActiveCampaign

AI Tools

ActiveCampaign is a customer experience automation platform with AI-powered marketing automation, email marketing, and CRM features for personalized customer journeys. ActiveCampaign offers a comprehensive customer experience automation platform that leverages AI for predictive sending, content optimization, and dynamic segmentation across email and other channels.

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Brevo

Brevo

AI Tools

Brevo is a multichannel marketing and communication platform offering tools for email, SMS, WhatsApp, and chat campaigns. It provides an all-in-one solution for marketing and sales, including a CRM and sales management features such as custom pipelines and sales automation. The platform also supports transactional messaging via SMTP relay and API. Brevo integrates AI capabilities through its Aura AI assistant, which aids in content generation, audience segmentation, and subject line optimization. It also offers predictive send-time optimization and a data platform to unify and activate customer data for marketing purposes.

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Pricing

Paid
Paid

Key Features

  • Marketing automation
  • CRM capabilities
  • Email marketing
  • SMS marketing
  • Integration with over 1,000 apps
  • Campaigns & automation
  • Transactional messaging
  • Sales management
  • Brevo Data Platform
  • Customer loyalty

Integrations

  • Google Analytics
  • Shopify
  • Stripe
  • Salesforce
  • Shopify
  • WordPress
  • Stripe
  • Zapier
  • Salesforce

Platforms

  • Web
  • iOS
  • Android
  • Web
  • API

Pricing Tiers

ActiveCampaign

Lite$15/mo / monthly
  • Email marketing
  • Automation
  • Reporting
Plus$70/mo / monthly
  • Everything in Lite plus CRM
  • Lead scoring
  • Landing pages
Professional$159/mo / monthly
  • Everything in Plus plus Custom reporting
  • SMS marketing
  • Chat
EnterpriseCustom pricing / monthly
  • Everything in Professional plus Advanced CRM
  • Dedicated account manager
  • Custom onboarding

Brevo

Free PlanFree / monthly
  • Basic features for individuals
  • Limited usage on email and SMS
Starter Plan$15/mo / monthly
  • All Free features
  • More email and SMS usage
  • Access to automation tools
Business Plan$25/mo / monthly
  • All Starter features
  • Advanced features including campaign templates
  • Higher email and SMS limits

Community Verdict

ActiveCampaign

No reviews yet

Brevo

No reviews yet

At a Glance

ActiveCampaign

Best For

Businesses seeking to enhance their marketing automation capabilities.

Pricing

Subscription SaaS — $1/contact

Key Features

Marketing automation, CRM capabilities, Email marketing, SMS marketing, Integration with over 1,000 apps

Integrations

Google Analytics, Shopify, Stripe, Salesforce

Brevo

Best For

Small and medium businesses, eCommerce, and marketers

Pricing

Subscription SaaS — $0.01/email

Key Features

Campaigns & automation, Transactional messaging, Sales management, Brevo Data Platform, Customer loyalty

Integrations

Shopify, WordPress, Stripe, Zapier, Salesforce

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