Comparisons
Profound vs Otterly vs Peec: Which AI Visibility Tool Is Worth It? (2026)
Profound, Otterly, Peec, Scrunch and AI Peekaboo are the names that come up when you shop AI visibility monitoring — and they serve very different buyers. Profound is enterprise (custom, five-figure/yr); Scrunch, acquired by Sitecore in June 2026, starts at $250/mo; Peec is mid-market ($95–495/mo); Peekaboo ($50+) targets agencies; Otterly is the cheapest entry ($29+). We compare 2026 pricing, engine coverage and the add-on fees that quietly double the bill, then make the honest case for the wedge: if you just need a baseline, a $29 one-shot report beats a subscription you may never act on.
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