overview
What is Peec AI?
Peec AI is an AI search analytics tool developed by Peec that enables marketing teams and agencies to track, analyze, and improve brand performance on AI search platforms. It specializes in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), focusing on how brands appear in AI-generated answers rather than traditional search rankings. The platform tracks brand visibility across AI platforms such as ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, DeepSeek, and Grok. Key metrics monitored include brand visibility percentage, average position in AI responses, citation frequency and source analysis, and sentiment scoring of brand mentions. Peec AI also offers competitive benchmarking, allowing users to compare their brand's performance against rivals for specific tracked prompts. The system utilizes UI scraping technology to simulate authentic user interactions, aiming to provide data that accurately reflects actual user experiences.