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11 posts
What AI says about your brand is whatever ChatGPT, Gemini, Perplexity, Claude and Grok tell buyers who ask about your category — and it's often outdated, wrong, or naming a competitor instead of you. You can see it in minutes by running your buyers' real questions across all five engines. Here's how to check it, what the results mean, and the honest way to change them.
AI reputation management in 2026 splits into four price tiers: one-shot audits ($9–99), self-serve monitoring (~$3–30/mo), AEO monitoring platforms like Profound, Otterly and Peec ($89–499/mo), and full-service ORM agencies ($1,500–10,000/mo). The costliest mistake is buying the wrong tier — most small businesses should start with a one-shot report, not a retainer. Here's what each tier actually buys and who should pay for it.
AI regularly states false things about businesses as fact — wrong prices, features you don't ship, a competitor's incidents merged into yours, controversies that never happened. Audits find factual errors for 72% of brands checked, and a real Google AI Overview hallucination cost one solar company a $150,000 contract. You can't edit the model and platform-report routes are weak; the honest fix is correcting the public sources AI cites. Here's how to detect it across every engine and remediate it for real.
Google AI Overviews reach 2 billion users and now write a paragraph about you above the links — and a June 2026 German court ruled those words are Google's own content, making it liable for false claims. You can't pay to appear or guarantee what it says. Here's how to check what AI Overviews say about your brand, and how to influence it at the source, honestly.
AI recommends brands with two engines: training-data recall and live web retrieval — and neither takes payment. Both reward the same thing: a consistent, credible, well-corroborated web presence. Here's how the machinery works, which sources AI cites most (Reddit, Wikipedia, review sites, press), what Princeton's GEO research found makes content citable, and the honest playbook to get named.
The 2026 vanity search isn't Google — it's asking ChatGPT, Perplexity, Gemini, Claude and Grok what they know about you. Here's how to check for free in ten minutes, why it now matters (AI is the first reader in hiring, dating and due diligence), the honest limits (hallucination, common-name collisions, staleness), and why you can't delete what AI says — you can only influence the sources it reads.
Profound, Otterly and Peec are the three biggest AI visibility monitors — but they serve different buyers. Profound is enterprise (custom, five-figure/yr), Peec is mid-market ($95–495/mo), Otterly is accessible ($29+). We compare 2026 pricing, engine coverage and prompt limits, then make the honest case for the wedge: if you just need a baseline, a $29 one-shot report beats a subscription you may never act on.
Want to know if ChatGPT names your product when buyers ask category questions? Here are the exact prompts to run across ChatGPT, Perplexity, Gemini, Claude and Grok — plus the real limits of DIY checking (answers vary 99 times out of 100), how to read the results as share-of-voice, and the slow, honest work that actually moves AI answers. Stork's $29 report is the fast, multi-engine version of the same check.
The AI visibility & reputation tool market splits in two: enterprise monitoring platforms ($89–500+/mo like Profound, Peec, Scrunch, Otterly) and cheap one-shot audits ($10–29 like Quoted.so, AuditAE, monitoraeo). We review 11 real tools with a price table, an honest verdict on each, and who they're genuinely for. Most small businesses need a one-shot read first — not a subscription.
Agencies are cold-emailing businesses: 'your competitors show up in ChatGPT and you don't — pay us to fix it.' Most of it is a scam wearing new letters. The proof: you can't pay to get listed in ChatGPT (no submission form), no one can guarantee a non-deterministic model's output, one company paid $50k for six months and got zero AI traffic, and Google now routes deceived businesses to the FTC. Real AI visibility exists — but it's slow SEO and PR, never a guarantee. Plus a 60-second scam filter.
AI reputation management splits in two: measuring what ChatGPT, Gemini, Perplexity and Claude say about you (real and cheap) and 'fixing' it (where the snake oil lives). You can't pay to get listed in ChatGPT, no one can guarantee an AI output, and Google now points deceived businesses to the FTC. What actually moves AI answers is slow, honest work — consistent facts, credible coverage, clear pages. Here's the honest map: what works, what it should cost by tier, and how to hire without getting robbed.
