CallRail alternatives

CallRail is call tracking and lead attribution software for small businesses and agencies: Lead Tracking is $50/mo with 5 local numbers and 250 minutes, then $3 per extra number and $0.05-0.06 per minute; AI call summaries start at $150/mo. People look elsewhere for lower usage rates, cheaper number pools, HIPAA at a published price, enterprise scale or pay-per-call.

CallRail alternatives at a glance

Prices read from each vendor's own pricing page on November 11, 2026. Vendors change plans often; follow the pricing link on each card to confirm.

When to choose each one

• CallTrackingMetrics (CTM)

  $79/mo billed monthly, $65/mo billed yearly (Marketing Lite), plus usage

  Choose it when: you want unlimited users, $2 US numbers and $0.04 forwarded minutes instead of $3 and $0.05-0.06, or a softphone and dialer (Sales Engage, $329). Note CTM includes no numbers or minutes, and HIPAA and AI analysis start on Marketing Pro at $179.

  ctm.com ↗Pricing page ↗CallTrackingMetrics (CTM) on Stork →

• WhatConverts

  $30/mo plus usage (Call Tracking, one account, $30 usage credit included) · Free: Free trial (14 days)

  Choose it when: you report calls, forms and chats in one lead list, or need HIPAA at a published price (Pro, $100/mo). Google Ads integration starts on Plus ($60); its pricing page lists no AI call summaries.

  Visit WhatConverts ↗Pricing page ↗WhatConverts on Stork →

• Nimbata

  $39/mo billed monthly, $35/mo billed yearly (Pro), plus $3.20 per US number and $0.06 per answered call · Free: Yes: Entry at $0 plus usage, without DNI or Google Ads; 14-day trial

  Choose it when: your calls run long (legal, quotes, consultations): Nimbata bills per answered call, not per minute, and Pro at $39 includes DNI, AI tagging and scoring, Google Ads and GA4.

  nimbata.com ↗Pricing page ↗Nimbata on Stork →

• CallScaler

  $65/mo plus usage, about $35/mo billed yearly (Call Tracking) · Free: Free trial (14 days); 30-day money-back guarantee

  Choose it when: you need many tracking numbers: local numbers are $0.50/mo versus $3 at CallRail, minutes $0.045, and AI transcription with a lead score is $0.006 per 15 seconds. Only 2 G2 reviews so far.

  callscaler.com ↗Pricing page ↗CallScaler on Stork →

• 800.com

  $59/mo billed monthly, $49/mo billed yearly (Call Tracking Starter) · Free: Free trial (14 days); 30-day money-back guarantee

  Choose it when: you want tracking numbers, a phone app and AI call-answering agents from one vendor after Lead Center's retirement. Starter mirrors CallRail (5 numbers, 250 minutes); overage minutes are $0.06 and AI analysis is Pro-only.

  Visit 800.com ↗Pricing page ↗800.com on Stork →

• Invoca

  Not published (contact sales)

  Choose it when: you run a large contact center and need Search Ads 360, Adobe and Salesforce integrations, AI voice and messaging agents, and enterprise support. Overkill for a single location.

  invoca.com ↗Pricing page ↗Invoca on Stork →

• Ringba

  $147/mo billed monthly (Business), plus usage

  Choose it when: you buy, route or sell calls as a business: Ringba has ring trees, real-time routing, partner users and pixels. Usage is $0.055/min and $3 per number on Business; summaries and analysis cost extra.

  ringba.com ↗Pricing page ↗Ringba on Stork →

• Ruler Analytics

  $400/mo billed monthly, $360/mo billed yearly (Small, up to 10k visits)

  Choose it when: you need closed revenue per ad and channel, not just which ad made the phone ring: Ruler matches calls, forms, chats and offline sales to CRM revenue and sends conversions back to ad platforms.

  ruleranalytics.com ↗Pricing page ↗Ruler Analytics on Stork →

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Why people look for CallRail alternatives

• AI call summaries, sentiment and auto-tagging need Lead Conversion at $150/mo, three times the entry plan (CallRail pricing page).
• Usage beyond 5 numbers and 250 minutes is billed on top: $3 per local number, $0.05-0.06 per local minute (CallRail pricing page).
• Lead Center, CallRail's in-app agent workspace, was retired on January 27, 2026 (CallRail help center).
• HIPAA needs a separate Healthcare account with a BAA, priced through a support ticket rather than published (CallRail help center).
• Large DNI pools get expensive at $3 per number when rivals sell numbers at $0.50-2 (vendor pricing pages).

Frequently asked questions