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CallTrackingMetrics

CallTrackingMetrics is call tracking and conversation analytics software that attributes calls, texts, and forms to marketing sources and combines attribution with routing and contact-center tools.

Freemium · Web, API

Screenshots

Pricing Plans

Professional Plan$90/mo

Unlimited calls · Call tracking · Lead routing · Reporting tools

Enterprise Plan$300/mo

Advanced analytics · Custom features · Dedicated support

What is CallTrackingMetrics?

CallTrackingMetrics is a call tracking and conversation analytics tool that enables digital marketers, sales teams, and agencies to attribute calls, texts, and forms to marketing sources. It includes dynamic number insertion, call routing, AI-powered call summaries, lead management, and a contact-center softphone. The platform is available on the web and through an API.

Key Features of CallTrackingMetrics

CallTrackingMetrics combines marketing attribution with call-handling and conversation-analysis functions. Its listed integrations include Google Ads, Salesforce, HubSpot, and Zapier; the developer API documentation is at https://www.ctm.com/developers/.

  • Tracks calls and attributes them to marketing sources.
  • Attributes texts and web forms to marketing sources.
  • Uses dynamic number insertion to associate calls with marketing activity.
  • Routes calls and supports contact-center workflows.
  • Provides AI-powered conversation insights and call summaries.
  • Includes lead management for sales pipeline workflows.
  • Provides a contact-center softphone.
  • Connects with Google Ads, Salesforce, HubSpot, and Zapier.
  • Offers an API with a stated rate limit of 10 requests per second; excessive errors may be throttled.

Who Should Use CallTrackingMetrics?

CallTrackingMetrics is aimed at digital marketers, sales teams, and agencies that need to connect marketing activity with calls, texts, forms, or contact-center operations.

  • Digital marketers: analyze which marketing sources generate calls, texts, and forms.
  • Marketing teams: use attribution data to assess campaign effectiveness and optimize ad spend.
  • Sales teams: manage leads and use conversation summaries to support sales pipeline workflows.
  • Agencies: review client marketing attribution across supported channels.
  • Contact-center teams: route calls and handle customer conversations through the softphone.

How to Use CallTrackingMetrics

Getting started involves configuring marketing attribution and call handling, then connecting relevant integrations. CallTrackingMetrics provides a web platform and developer API; its API documentation is available at https://www.ctm.com/developers/.

  1. Create an account and select an available plan or free-tier option.
  2. Configure call tracking and dynamic number insertion for the marketing sources to measure.
  3. Set up call routing and contact-center workflows as needed.
  4. Connect named integrations such as Google Ads, Salesforce, HubSpot, or Zapier.
  5. Review call, text, and form attribution alongside conversation analytics and AI summaries.
  6. For programmatic access, consult the API documentation and observe the stated 10-requests-per-second limit.

CallTrackingMetrics Pricing & Plans

The supplied pricing information identifies a freemium model, 100 free calls, a usage price of $0.05 per call, and two monthly plans. The source data does not specify which features or usage allowances are included in each paid plan, so plan inclusions should be confirmed with CallTrackingMetrics.

  • Free tier: 100 free calls are listed; other included features and limits are not specified.
  • Professional Plan: $90/month.
  • Enterprise Plan: $300/month.
  • Usage pricing: $0.05 per call; the supplied data does not clarify how this charge relates to plan fees.

Pros

  • Attributes calls, texts, and forms to marketing sources.
  • Combines attribution with call routing, lead management, and a contact-center softphone.
  • Includes AI-powered conversation insights and call summaries.
  • Lists integrations with Google Ads, Salesforce, HubSpot, and Zapier.
  • Provides a developer API with documentation and a stated 10-requests-per-second limit.

Cons

  • The listed $0.05-per-call usage charge and monthly plan fees are not fully explained in the supplied pricing information.
  • Free-tier details beyond 100 free calls are not specified.
  • Plan feature inclusions are not specified for the $90/month Professional and $300/month Enterprise tiers.
  • The supplied comparison describes CallRail as faster to configure and more intuitive for marketing teams.
  • CallTrackingMetrics' contact-center and routing functions may be more than needed for teams seeking attribution-only reporting.

CallTrackingMetrics vs Competitors

The supplied comparisons distinguish CallTrackingMetrics by its contact-center and telephony capabilities, while describing alternatives as more focused on attribution or easier setup. Relative pricing and feature details may depend on the selected plan.

CallTrackingMetrics

Freemium · Web, API

Visit CallTrackingMetrics

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