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Whatagraph Review

Whatagraph is an AI-powered marketing intelligence platform that automates visual-first, white-labeled client reports and dashboards for agencies and in-house teams.

shipped Jul 4, 2026aipaid
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Whatagraph — product screenshot

Why it matters

1Connects to over 50 marketing data sources, including Google Analytics, Meta Ads, and Shopify.
2Features AI capabilities for data queries, performance summaries, and report creation across all plans.
3Offers a Data Transformation update (January 2024) for organizing, unifying, and blending marketing data.
4Provides white-label reporting solutions for marketing agencies to deliver client-ready reports.

overview

What is Whatagraph?

Whatagraph is an AI-powered marketing intelligence platform developed by Whatagraph that enables marketing agencies and in-house teams to collect, visualize, and share cross-channel marketing data. It specializes in automating visual-first, white-labeled client reports and dashboards, allowing users to create comprehensive client reports from a single prompt and instantly customize styling. The platform aims to simplify the process of creating visually appealing and automated reports without requiring extensive technical skills, connecting to over 50 marketing data sources such as Google Analytics, Meta Ads, Google Ads, LinkedIn, Shopify, and TikTok Ads.

features

Key Features of Whatagraph

Whatagraph provides a suite of features designed to streamline marketing data aggregation, visualization, and reporting. Its core functionality revolves around automated data collection and the generation of customizable, visual reports and dashboards.

  • AI-powered marketing intelligence platform for data analysis and insights.
  • Automated visual-first client reports and dashboards.
  • White-labeling capabilities for client reports, ensuring brand consistency.
  • Data Hub for storing, cleaning, and transforming marketing data without code.
  • Integration with over 50 marketing data sources, including major ad platforms and analytics tools.
  • AI chatbot for data queries and automatic campaign performance summaries.
  • AI-assisted transformations and report creation from a single prompt.
  • Goals & Alerts for proactive performance monitoring and notifications.
  • Redesigned Report Editor for intuitive workflow and custom theme creation.
  • Data transfers to Google BigQuery for advanced data warehousing.

use cases

Who Should Use Whatagraph?

Whatagraph is primarily designed for marketing professionals and organizations that require efficient, automated reporting and data visualization across multiple channels. Its capabilities cater to both external client reporting and internal performance monitoring.

  • Marketing Agencies: To generate recurring, white-label client reports, saving time on manual data collection and presentation for small to mid-sized agencies.
  • In-house Marketing Teams: For unifying and monitoring performance across various campaigns and channels, enabling data-driven decision-making.
  • E-commerce Businesses: To track Return on Investment (ROI) across every marketing channel and blend data for comprehensive performance views.
  • Data Analysts & Marketers: For cross-channel data aggregation, blending data from multiple sources to create custom metrics like ROAS or CAC without extensive technical skills.

how to use

How to Use Whatagraph

Utilizing Whatagraph involves connecting data sources, customizing reports, and automating their delivery. The platform is designed for ease of use, minimizing the need for technical expertise.

  • 1Connect Data Sources: Link Whatagraph to over 50 marketing platforms like Google Analytics, Meta Ads, and Shopify.
  • 2Transform Data: Use the Data Hub to clean, unify, group, and blend marketing data from various sources.
  • 3Create Reports/Dashboards: Select from templates or build custom visual reports using a drag-and-drop interface.
  • 4Apply AI Features: Leverage the AI chatbot for data queries or generate AI-assisted performance summaries and report sections.
  • 5Customize & White-Label: Adjust styling, branding, and add client-specific details for white-labeled reports.
  • 6Automate Delivery: Schedule automated delivery of reports to clients or internal stakeholders via email or shareable links.

pricing

Whatagraph Pricing & Plans

Whatagraph operates on a paid subscription model, with a vendor-advertised free tier available for initial exploration. Specific pricing details for its paid plans are typically structured around the number of data sources, reports, and advanced features required. Users interested in detailed tier breakdowns and associated costs are directed to the official Whatagraph pricing page.

  • Free Tier: Vendor website advertises a free tier with unspecified limits.
  • Paid Plans: Available, with pricing details accessible on the official website (https://whatagraph.com/pricing).

Pros

  • +Intuitive drag-and-drop interface for report creation.
  • +Automated data collection from over 50 marketing sources, saving manual effort.
  • +Strong white-labeling capabilities for professional client-ready reports.
  • +AI features for data queries, performance summaries, and report generation.
  • +Data Transformation update (January 2024) allows code-free data organization and blending.
  • +Responsive customer support, frequently cited by users.

Cons

  • −Pricing value at scale can be a concern for some users.
  • −Occasional data connection friction or instability reported by users.
  • −Limitations in advanced customization or coverage for certain niche ad platforms.
  • −Integration count (50+) trails behind some competitors like Supermetrics (150+).
  • −May lack the flexibility for deeper data customization or SQL-level control needed by advanced users.
  • −Some alternatives offer more advanced features like cross-channel attribution or automated budget optimization.

Policies

Free Tier

Vendor website advertises a free tier.

Pricing Page

View Pricing→

Similar Tools

Whatagraph vs Competitors

Whatagraph positions itself as a marketing intelligence platform built for scale, offering a unified data foundation for cross-channel marketing data with a strong emphasis on visual, client-ready reports. It excels in providing quick, polished, and visually appealing reports with robust branding options, making it approachable for non-technical marketers.

1
AgencyAnalytics↗

AgencyAnalytics offers a comprehensive suite of AI features, including a chat assistant for data ('Ask AI') and drag-and-drop summary widgets ('AI Insights & Analysis'), alongside anomaly detection and forecasting.

Compared to Whatagraph's focus on visual-first, AI-generated reports, AgencyAnalytics provides a deeper AI feature set on every plan, with extensive white-labeling for dashboards, logos, and client portals, making it a complete agency-native option.

2
Swydo↗

Swydo excels in cross-channel reporting and proactive monitoring, allowing agencies to combine data from multiple ad platforms into a single blended view for metrics like ROAS.

Like Whatagraph, Swydo is an AI reporting tool that automates summaries and flags anomalies, but it is particularly highlighted for its ability to unify data from numerous ad platforms into a single widget for a blended performance view.

3
DashThisOn StorkCompare

DashThis is designed for simple, efficient automated reporting, pulling data from over 30 platforms into branded, client-ready dashboards with AI insights.

DashThis focuses on streamlining the reporting process with automated data collection and AI-driven insights, offering a user-friendly experience for creating branded reports, similar to Whatagraph's visual-first approach but with an emphasis on simplicity.

4
DataboxOn StorkCompare

Databox specializes in KPI dashboards with goal tracking and benchmarking, offering a wide array of integrations and pre-made dashboards to monitor performance in real-time.

While both offer automated reporting, Databox emphasizes real-time KPI monitoring and goal tracking, providing a strong focus on performance measurement and benchmarks beyond just report generation, which can be crucial for growth teams.

5
Querri↗

Querri is a white-label AI analytics platform that provides branded dashboards, embedded analytics, and plain-English insights by centralizing data from various business apps.

Similar to Whatagraph's white-labeling for agencies, Querri offers AI analytics and branded dashboards, but it extends to embedded reporting and plain-English data exploration, catering to SaaS teams and client-facing businesses needing custom analytics without building from scratch.

Visit Whatagraph↗
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