Whatagraph is an AI-powered marketing intelligence platform that automates visual-first, white-labeled client reports and dashboards for agencies and in-house marketing teams.
Why it matters
overview
Whatagraph is an AI-powered marketing intelligence tool developed by Whatagraph that enables marketing agencies and in-house teams to automate visual-first, white-labeled client reports and dashboards. It specializes in AI-generated marketing reports, allowing users to create comprehensive client reports from a single prompt and instantly customize styling.
features
Whatagraph provides a suite of features designed to streamline marketing data management and reporting, focusing on automation, customization, and AI-driven insights. The platform acts as a unified data hub, consolidating information from various marketing channels.
use cases
Whatagraph is primarily designed for marketing professionals who require efficient and scalable solutions for data reporting and analysis. Its features cater to both agencies managing multiple clients and in-house teams seeking to optimize their marketing intelligence workflows.
how to use
Whatagraph simplifies the process of connecting marketing data sources, building reports, and automating their delivery. Users can begin by integrating their marketing platforms and then utilize the drag-and-drop interface to construct custom dashboards.
pricing
Whatagraph operates on a paid subscription model, offering a free trial to new users. Specific pricing tiers and their associated features are detailed on the official pricing page. The platform introduced a 'forever free tier' with the Whatagraph 3.0 update in September 2025.
Pricing Page
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Whatagraph competes in the marketing intelligence and reporting space with several established platforms, each offering distinct advantages. Its primary differentiators include its AI-powered reporting from a single prompt and robust white-labeling capabilities for agencies.
Offers robust data visualization and reporting capabilities with deep native integration into Google's marketing ecosystem.
It's genuinely free and powerful for data visualization, but lacks the advanced white-labeling and agency-specific features (like client portals or AI-generated summaries from a single prompt) that Whatagraph offers.
Provides straightforward, automated marketing reports and dashboards with AI Insights and a focus on quick onboarding.
DashThis is generally more affordable and quicker to set up than Whatagraph, including AI Insights on all plans. However, full white-labeling requires a higher-tier plan, similar to Whatagraph's paid tiers.
A comprehensive platform built specifically for marketing agencies, offering a wide range of integrations, white-label branding, and a client portal.
AgencyAnalytics offers a wider integration library and more agency-specific features like a fully branded mobile app for clients. Its pricing scales per client, which can be more predictable for growing agencies, but full white-labeling and advanced features are not available on the lowest tiers.
Focuses on paid media and social reporting with stable billing and includes all features across every plan.
Swydo is a cost-effective alternative with all features available from the base plan, making it transparent. While strong for paid media and social, its AI capabilities for report generation might not be as advanced as Whatagraph's 'single prompt' feature.
Combines marketing reporting with business intelligence features like OKR tracking, forecasting, and AI-driven analysis (Genie AI Analyst).
Databox offers a free tier and strong BI capabilities with AI analysis, which goes beyond just marketing reporting. However, its white-labeling features are not included in the free plan and require a Premium subscription, and it's not as singularly focused on agency client reporting as Whatagraph.
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