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WellnessLiving Review

WellnessLiving is an all-in-one business management platform for the wellness industry, featuring an AI-powered front desk assistant (CAASI) and a comprehensive marketing suite.

shipped Jul 16, 2026automatepaid

Domain rating84Monthly visits262K/mo

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Why it matters

1Trusted by over 5,000 business owners and 15 million users worldwide.

2Received $46M in equity and $20M in debt funding in August 2022.

3Introduced an AI Marketing Suite as a paid add-on on April 29, 2026, alongside its AI-powered front desk assistant (CAASI).

4Offers an API with a dedicated developer portal for integrations.

About WellnessLiving

Platforms

Web, Mobile

Target Audience

Fitness, wellness, and beauty business owners.

Pricing Plans

Basic

Pro

Enterprise

Leadership

Josh McCaffreyCEO

Specs

API Docs

View Documentation →

API Available

Yes, public API

overview

What is WellnessLiving?

WellnessLiving is a business management software developed by WellnessLiving that enables fitness, wellness, and beauty industries to grow, manage, and streamline operations. It features an AI-powered front desk assistant (CAASI) and a comprehensive marketing suite. The platform provides extensive capabilities for online booking, client management, payment processing, and loyalty programs, aiming to serve as a complete solution for small to mid-sized businesses and multi-location enterprises.

features

Key Features of WellnessLiving

WellnessLiving offers a robust set of features designed to manage and automate various aspects of wellness, fitness, and beauty businesses. These capabilities span from client interaction to back-office operations, with a focus on efficiency and client retention.

AI-powered front desk assistant (CAASI) for automated client interactions.
AI Marketing Suite (paid add-on) for targeted campaigns and automation.
Comprehensive online booking and scheduling with waitlist management.
Client management system for profiles, progress tracking, and targeted communication.
Integrated payment processing and Point of Sale (POS) for memberships, auto-pay, and gift cards.
Loyalty and rewards programs to enhance client retention.
Marketing automation, including email notifications and two-way text reminders.
Achieve branded mobile app (available with Professional tier) for client engagement.
Virtual offerings with video libraries for on-demand or live content.
Advanced reporting for payroll, inventory tracking, and business analytics.

use cases

Who Should Use WellnessLiving?

WellnessLiving is purpose-built for a diverse range of businesses within the health, wellness, and beauty sectors seeking an all-in-one platform to streamline their operations, manage clients, and grow their revenue.

Fitness Businesses: Including gyms, fitness centers, health clubs, and personal training facilities.
Wellness Businesses: Such as yoga studios, pilates studios, wellness clinics, day spas, and massage therapy centers.
Beauty Businesses: Encompassing salons, spas, and med spas.
Specialty Schools: Martial arts schools and dance studios.
Multi-location Operations: Franchisors and chains, supported by the Enterprise tier.

how to use

How to Use WellnessLiving

Businesses typically begin by contacting WellnessLiving sales for a demonstration and to discuss specific pricing tiers. The platform emphasizes an easy onboarding process to facilitate rapid setup and operational integration.

1Contact WellnessLiving sales to determine the appropriate pricing tier (Basic, Pro, or Enterprise) and receive a platform demonstration.
2Complete the guided onboarding process to configure business settings, staff profiles, and service offerings.
3Set up online booking, class schedules, appointment availability, and integrate payment processing solutions.
4Import existing client data or create new client profiles, enabling client management and communication features.
5Utilize the marketing suite, loyalty programs, and communication tools to engage clients and promote services.
6Monitor business performance and generate reports using the platform's advanced analytics capabilities.

pricing

WellnessLiving Pricing & Plans

WellnessLiving operates on a paid subscription model, offering three primary tiers: Basic, Pro, and Enterprise. Specific pricing for these tiers is not publicly disclosed and requires direct contact with their sales department. An Enterprise tier with custom pricing was introduced in 2024 for multi-location businesses, and an AI Marketing Suite is available as a paid add-on.

Basic: Contact sales for pricing.
Pro: Contact sales for pricing.
Enterprise: Contact sales for custom pricing (for multi-location businesses).
AI Marketing Suite: Available as a paid add-on.

Pros

+Comprehensive all-in-one platform for business management, including scheduling, payments, and marketing.
+Competitive credit card processing fees, typically ranging from 2.5% to 3%.
+Consistently praised for responsive customer support and an intuitive user interface.
+Strong focus on client retention through integrated loyalty and rewards programs.
+Efficient online booking, scheduling, and client management capabilities.
+Includes an AI-powered front desk assistant (CAASI) and an AI Marketing Suite for enhanced automation.

Cons

−Users report a learning curve due to the platform's extensive capabilities.
−Recurring complaints regarding persistent bugs and technical issues affecting booking and payment processing.
−Concerns have been raised about cancellation and billing processes.
−The Achieve consumer app has received lower ratings (3.0/5 on Apple, ~2.0/5 on Google Play).
−Some users report hidden fees for SMS, integrations, and additional team seats.
−Mandatory use of specific payment processors (Paragon and Nuvei) without a Stripe option.

Similar Tools

WellnessLiving vs Competitors

WellnessLiving positions itself as an all-in-one business management solution, directly competing with established platforms in the fitness, wellness, and beauty industries by offering a comprehensive feature set and competitive pricing.

MindbodyOn Stork

Mindbody is a comprehensive platform designed for businesses of all sizes in the fitness, wellness, and studio industries, offering a large ecosystem and marketplace exposure.

Mindbody offers a more robust portfolio of tools and deeper customization compared to WellnessLiving, though it can be more complex to learn and its pricing may be higher due to add-ons and tiered plans.

VagaroOn Stork

Vagaro excels in versatility and marketing tools, with a strong focus on online bookings and integrations with social media and accounting software.

While Vagaro may have a lower starting price, its per-calendar pricing and add-on model can increase costs over time, and it may lack some of the all-in-one features and AI-powered tools that WellnessLiving includes in its core plans.

Glofox↗

Glofox is built exclusively for boutique fitness studios, providing an intuitive, fitness-first experience with streamlined class and appointment scheduling.

Glofox offers a more focused feature set tailored for boutique fitness, whereas WellnessLiving serves a broader wellness market with more integrated features and advanced marketing automation, including loyalty programs and review management that Glofox lacks.

ZenotiOn Stork

Zenoti is an all-in-one, cloud software designed as a true enterprise system for spas, salons, med spas, yoga, and fitness studios, excelling in multi-location support and advanced reporting.

Zenoti caters more to larger enterprises with advanced features and scalability, while WellnessLiving is often noted for its user-friendly interface and affordability, making it ideal for small to mid-sized businesses.

See every WellnessLiving alternative, compared→

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