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Triton Relay Review

Triton Relay automates responses for Messenger and Instagram DMs, qualifies leads, and integrates with CRM systems.

shipped Oct 1, 2026chatbotpaid
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Triton Relay — product screenshot

Why it matters

1Automates responses for Messenger and Instagram DMs.
2Integrates with GoHighLevel, OpenAI, and Anthropic.
3Offers pricing tiers from $29/month (Starter) to $297/month (Agency Plus).
4Features a usage-based pricing model of $0.006 per AI reply.

About Triton Relay

Usage Pricing
$0.006/AI reply per AI replies
Free Credits
3-day free trial
Platforms
Web, API
Target Audience
Businesses utilizing Facebook and Instagram ads seeking AI-driven customer engagement

Pricing Plans

Starter
$29/mo
  • • AI assistant for Messenger & Instagram DMs
  • • Custom capture fields & placeholders
  • • Unified inbox with human takeover
  • • Contacts with CSV export
Growth
$79/mo
  • • Everything in Starter
  • • 3 team seats
  • • AI-written Click-to-Messenger ads
  • • Location targeting down to city radius or ZIP
Agency
$199/mo
  • • Everything in Growth
  • • Multiple GoHighLevel locations
  • • 10 team seats with admin & member roles
  • • Priority support
Agency Plus
$297/mo
  • • Everything in Agency
  • • White label (your name, logo & colors)
  • • Unlimited team seats
  • • Highest included AI usage

Cost Examples

  • • 1,000 AI replies: $29
API Docs

Specs

API Docs

View Documentation →

API Available

Yes, public API

overview

What is Triton Relay?

Triton Relay is a conversational AI tool that enables businesses to automate customer engagement on Messenger and Instagram DMs. It focuses on qualifying leads and managing ad replies through a conversational AI bot, with direct integration capabilities for CRM systems. The platform connects to Facebook Pages to streamline communication workflows and enhance advertisement performance.

features

Key Features of Triton Relay

Triton Relay provides a suite of features designed to automate and optimize direct message interactions across social media platforms, focusing on lead management and CRM integration.

  • Automates responses for Messenger and Instagram DMs.
  • Qualifies leads through conversational AI.
  • Integrates with CRM systems, including GoHighLevel and REST API.
  • Connects to Facebook Pages for comprehensive ad reply management.
  • Utilizes conversational AI that adheres to provided facts.
  • Manages DMs across multiple channels from a unified inbox.
  • Offers automatic assessment and management of advertisement performance.
  • Provides a developer API for custom integrations.

use cases

Who Should Use Triton Relay?

Triton Relay is designed for businesses and agencies that leverage Facebook and Instagram advertising and require automated, AI-driven solutions for customer engagement and lead qualification.

  • Businesses seeking automated lead qualification from social media DMs.
  • Advertisers needing efficient customer message management for ad campaigns.
  • Organizations requiring seamless integration of social media interactions with their CRM.
  • Teams looking to build custom bot workflows for Messenger and Instagram.

how to use

How to Use Triton Relay

To begin using Triton Relay, users typically sign up for an account, connect their Facebook Pages, and configure the AI bot to manage direct messages and ad replies.

  • 1Sign up for a Triton Relay account and select a pricing tier.
  • 2Connect your Facebook Pages to the Triton Relay platform.
  • 3Configure the conversational AI bot with specific facts and response logic.
  • 4Integrate with your existing CRM system, such as GoHighLevel, or via REST API.
  • 5Monitor and manage conversations through the unified inbox.
  • 6Utilize performance assessment tools for advertisement replies.

pricing

Triton Relay Pricing & Plans

Triton Relay offers a tiered subscription model with additional usage-based pricing for AI replies. A 3-day free trial is available for new users.

  • Starter: $29/month (includes 1,000 AI replies)
  • Growth: $79/month
  • Agency: $199/month
  • Agency Plus: $297/month
  • Usage Pricing: $0.006 per AI reply beyond included limits.

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Pros

  • +Automates lead qualification directly within Messenger and Instagram DMs.
  • +Offers direct integration with CRM systems, including GoHighLevel and REST API.
  • +Manages ad replies effectively using conversational AI.
  • +Provides a unified inbox for streamlined conversation management.
  • +Features a developer API for custom integration and workflow development.

Cons

  • −Primary focus is on Messenger and Instagram, potentially limiting multi-channel reach compared to some competitors.
  • −Usage-based pricing for AI replies can lead to variable monthly costs.
  • −Requires integration and setup with existing Facebook Pages and CRM systems.
  • −May require initial configuration to ensure AI bot adheres to specific business facts.

Policies

Pricing Page

View Pricing→

Similar Tools

Triton Relay vs Competitors

Triton Relay operates within the competitive landscape of AI chatbot and social media automation tools, offering specialized features for Messenger and Instagram DM management and CRM integration.

1
ManyChatOn Stork

Offers a visual flow builder and extensive integrations for Messenger, Instagram, WhatsApp, and SMS.

ManyChat provides a more comprehensive set of marketing tools beyond just DMs, including broadcast and sequence capabilities, which Triton Relay focuses more narrowly on automated replies and lead qualification.

2
ChatfuelOn Stork

Known for its user-friendly interface and strong focus on Messenger and Instagram automation for lead generation and support.

Chatfuel offers a very intuitive drag-and-drop interface for bot building, potentially making it easier to get started than Triton Relay, but might have fewer advanced CRM integrations out-of-the-box compared to Triton Relay's explicit focus on that.

3
MobileMonkeyOn Stork

Provides an 'OmniChat' inbox to manage conversations across Messenger, Instagram, SMS, and web chat from a single platform.

MobileMonkey's strength lies in its unified inbox for multiple channels, offering a broader conversational reach than Triton Relay's primary focus on Messenger and Instagram DMs, though Triton Relay might offer deeper AI lead qualification features.

4
BotpressOn Stork

An open-source conversational AI platform that allows for highly customizable bot development and deployment across various channels.

Botpress offers significantly more flexibility and customization due to its open-source nature, but requires more technical expertise to set up and maintain compared to the more out-of-the-box, managed solution provided by Triton Relay.

See every Triton Relay alternative, compared→

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