Skip to content
Stork.AIstork.ai
AI Tool

Toma Review

Toma is an AI automation platform for automotive dealerships, deploying AI voice agents to streamline customer communications and operational tasks.

shipped Jul 15, 2026automatepaid
AutomateOrchestrationAI Receptionists
Toma — product screenshot

Why it matters

1Handled over 1 million customer calls since its 2024 launch.
2Secured $17 million in Series A funding in June 2025, led by Andreessen Horowitz (a16z).
3Achieved ISO 27001:2022 certification and SOC 2 Type II compliance in 2026.
4Named the #1 fastest-growing dealership software on the 2024 Inc. 5000, with 2,248% three-year revenue growth.

Specs

API Available

Yes, public API

overview

What is Toma?

Toma is an automotive-native AI voice agent tool developed by Toma (company) that enables automotive dealerships to answer every dealership call, automate service scheduling with dealer-specific safeguards, and write outcomes back to the DMS. It functions as a virtual team member, automating a wide range of interactions across voice, chat, and SMS channels. Toma builds personalized AI agents that handle customer inquiries and manage routine dealership operations. Its main use cases include automated customer communication for vehicle availability and service updates, 24/7 appointment scheduling for test drives and maintenance, and functioning as a full-store receptionist. The platform also manages recall notifications, handles parts orders, runs outbound SMS campaigns, and automates back-office tasks like GAP cancellations. Toma aims to reduce staff workload, improve operational efficiency, and enhance the overall customer experience by ensuring no calls are missed and interactions are personalized.

features

Key Features of Toma

Toma provides a suite of specialized AI-driven features designed to automate and optimize operations within automotive dealerships.

  • Automotive-native AI voice agents for inbound and outbound calls.
  • Automated service scheduling with dealer-specific safeguards.
  • Direct integration with Dealer Management Systems (DMS) for writing call outcomes.
  • Automated customer communication across voice, chat, and SMS channels.
  • AI-driven qualification of sales leads.
  • Proactive recall notifications and automated recall appointment booking.
  • Streamlining of parts orders and inquiries.
  • Toma IQ, an AI feature that learns from dealership call outcomes and generates policy recommendations.
  • "Inbox" feature for unified management of calls, voicemails, and texts with full context, transcripts, and sentiment analysis.
  • Production safeguards, including transfer triggers based on frustration detection or keywords, and follow-up alerts.

use cases

Who Should Use Toma?

Toma is specifically engineered for the automotive industry, targeting various roles and departments within dealerships to enhance efficiency and customer engagement.

  • Automotive Dealerships: To automate customer calls and SMS, manage service appointments, and streamline operational tasks.
  • General Managers & Dealer Principals: For improving operational efficiency, boosting revenue, and enhancing Customer Satisfaction Index (CSI) scores.
  • Service Managers: To automate service scheduling, manage recall campaigns, and handle parts inquiries 24/7.
  • Sales Teams: For qualifying sales leads, scheduling test drives, and executing outbound lead follow-up campaigns.
  • F&I Department: For automating back-office tasks such as GAP cancellations and collections.

how to use

How to Use Toma

Toma integrates with existing dealership systems to deploy AI voice agents that handle customer interactions and back-office tasks, aiming to reduce manual workload and improve response times.

  • 1Integrate Toma with the dealership's existing Dealer Management System (DMS) and other relevant platforms.
  • 2Configure AI agents with dealership-specific policies, scripts, and operational safeguards.
  • 3Deploy AI agents to manage inbound customer calls and SMS inquiries across various departments.
  • 4Utilize Toma IQ to continuously refine AI agent performance based on real-world call outcomes and policy adjustments.
  • 5Monitor and manage all customer interactions, voicemails, and texts through the centralized "Inbox" feature.
  • 6Leverage data and insights from Toma's platform to identify operational efficiencies and revenue opportunities.

pricing

Toma Pricing & Plans

Toma operates on a paid subscription model tailored for automotive dealerships. While specific pricing tiers and figures are not publicly disclosed, the platform is positioned as an enterprise-grade solution for comprehensive AI automation, with demonstrated ROI for its clients.

Pros

  • +Automotive-native AI voice agents specifically engineered for dealership operations and terminology.
  • +Demonstrated significant ROI, including over $2 million in revenue generated and 40% BDC workload reduction for clients.
  • +High capacity, having handled over 1 million customer calls since its 2024 launch.
  • +Advanced AI learning capabilities via Toma IQ, which continuously adapts to dealership-specific policies and call outcomes.
  • +Robust information security and compliance, holding ISO 27001:2022 certification and SOC 2 Type II compliance.
  • +Comprehensive "Inbox" feature providing a unified workspace with full conversation context, transcripts, and sentiment analysis.

Cons

  • −Specific pricing details are not publicly transparent, requiring direct engagement with the company.
  • −Primary focus on voice and SMS automation, potentially offering less breadth in multi-channel integration compared to some competitors.
  • −Requires integration with existing Dealer Management Systems (DMS), which may involve initial setup and configuration efforts.
  • −The effectiveness of AI agents is dependent on continuous policy refinement and oversight by dealership staff.
  • −Specialized nature for the automotive industry limits its applicability to other business sectors.

Similar Tools

Toma vs Competitors

Toma specializes in AI voice agents for automotive dealerships, competing with several platforms offering similar or broader automation solutions within the industry.

1
NumaOn StorkCompare

Numa is an AI Operating System for Car Dealerships that answers every call, books appointments, and protects CSI in real time, with extensive DMS integrations.

Numa offers a comprehensive AI solution for dealerships, directly competing with Toma in call handling and appointment booking, but positions itself as a broader 'AI Operating System' with a focus on customer satisfaction and extensive DMS integrations.

2
RinglynOn StorkCompare

Ringlyn provides an AI voice agent for auto sales and dealerships that responds to vehicle inquiries instantly, schedules test drives, and follows up on financing 24/7.

Ringlyn offers comprehensive AI voice agent capabilities for dealerships, including inbound/outbound call handling, test drive booking, and financing follow-up, similar to Toma's core offerings, with a strong emphasis on converting leads into test drives automatically.

3
DealerAIOn StorkCompare

DealerAI is a multi-agent AI platform that automates lead follow-up, service reminders, and inbound calls across multiple channels (SMS, email, voice) with specialized agents per department.

DealerAI provides a broader multi-channel automation approach beyond just voice, integrating with DMS, CRM, inventory, and booking systems, offering a more comprehensive 'dealership OS' compared to Toma's primary focus on voice agents.

4
Sandra AI↗

Sandra AI is the first multilingual AI receptionist specifically designed for car dealerships, aiming to be an AI operating system that unifies billing, scheduling, inventory, and CRM.

Sandra AI directly competes with Toma as a multilingual AI receptionist for inbound/outbound calls and scheduling, but differentiates by aiming for a full 'AI operating system' for dealerships, encompassing more operational aspects.

5
STELLA Automotive AI↗

STELLA Automotive AI is a highly configurable digital voice assistant for automotive retail that integrates deeply with existing DMS schedulers and understands a vast number of automotive-specific 'opcodes'.

STELLA Automotive AI is a direct competitor to Toma, offering AI voice agents for call handling and service scheduling with strong DMS integration, particularly highlighting its deep integration with systems like Reynolds & Reynolds and its extensive understanding of automotive operations.

Visit Toma↗

AI Reputation Report

Is Toma yours?

ChatGPT, Perplexity, Gemini, Claude & Grok answer buyer questions about Toma every day. See whether they name Toma — or send buyers to a rival.

See what AI saysfree preview