Skip to content
AI Tool

subba Review

subba is an AI-powered tool that automates customer inquiries, appointment booking, and payment processing for businesses.

shipped Sep 12, 2026freemium
subba — product screenshot

Why it matters

1Offers 24/7 automated customer service and booking.
2Integrates with Stripe for deposit and full payment collection.
3Features a freemium business model with paid plans starting at £9.99/month.
4Includes usage-based pricing at £0.50 per AI enquiry.

About subba

Business Model
Freemium SaaS
Usage Pricing
£0.50/enquiry per AI enquiry
Headquarters
London, England
Platforms
Web, API
Target Audience
Business owners that require customer booking services

Pricing Plans

Starter
£9.99/mo
  • • 50 AI enquiries / mo
Managed
£19.99/mo
  • • 150 AI enquiries / mo
  • • We build your booking website
  • • Register and manage your domain
Pro
£49.99/mo
  • • 300 AI enquiries / mo
Studio
£99.99/mo
  • • 750 AI enquiries / mo

Cost Examples

  • • First booking saved pays for itself

Specs

API Available

Yes, public API

overview

What is subba?

subba is a AI-powered customer service and booking tool developed by Polarize Ltd that enables business owners to automate customer inquiries, appointment scheduling, and payment collection. It operates continuously, responding to customer questions, booking appointments directly into diaries, and processing payments in the business's specified voice.

features

Key Features of subba

subba provides a suite of features designed to automate customer interactions and streamline booking processes for businesses. These capabilities ensure continuous operation and efficient management of customer engagements.

  • 24/7 automated answering and booking services.
  • Ability to take deposits and full payments directly through the platform.
  • Customizable AI responses to align with a business's specific voice and brand.
  • Integration with Stripe for secure payment processing.
  • Online booking system with automated reminders for customers.
  • Compatibility with popular CMS platforms including WordPress, Squarespace, Webflow, and Wix.
  • Integration with Google Calendar for real-time diary synchronization.
  • Support for contact form integrations like Contact Form 7 and Gravity Forms.

use cases

Who Should Use subba?

subba is primarily designed for business owners who require automated customer booking and inquiry services. Its features cater to various operational needs, enhancing efficiency and customer experience.

  • Service-based businesses: For automating appointment scheduling and payment collection for clients.
  • Small to medium enterprises: To provide 24/7 customer support without requiring constant human oversight.
  • Businesses with high inquiry volumes: To instantly answer common questions and qualify leads.
  • Companies seeking payment automation: For securely processing deposits and full payments at the time of booking.
  • Organizations needing calendar synchronization: To automatically update staff diaries with new appointments.

how to use

How to Use subba

To begin using subba, businesses typically integrate the AI assistant into their existing website or booking infrastructure. The setup involves configuring the AI's responses and connecting it to relevant calendars and payment gateways.

  • 1Sign up for a subba account on subba.pro and select a pricing plan.
  • 2Configure the AI assistant by inputting business-specific information, FAQs, and desired response styles.
  • 3Integrate subba with your website using provided plugins for platforms like WordPress, Squarespace, or Webflow.
  • 4Connect your Google Calendar to enable automatic booking and diary synchronization.
  • 5Link your Stripe account to facilitate deposit and full payment collection.
  • 6Monitor AI performance and customer interactions, making adjustments to responses as needed.

pricing

subba Pricing & Plans

subba operates on a freemium model, offering a free tier alongside several paid subscription plans. Each plan includes a base monthly fee and a usage-based charge per AI enquiry.

  • Free Tier: Includes core AI inquiry answering and booking functionalities, with usage-based charges.
  • Starter: £9.99/month, plus £0.50 per AI enquiry.
  • Managed: £19.99/month, plus £0.50 per AI enquiry.
  • Pro: £49.99/month, plus £0.50 per AI enquiry.
  • Studio: £99.99/month, plus £0.50 per AI enquiry.

Enjoying this? Get one like it in your inbox each morning.

one email a day · unsubscribe in two clicks · no third-party tracking

Pros

  • +Automates customer inquiries, booking, and payments 24/7.
  • +Integrates directly with Stripe for secure payment processing.
  • +Offers customizable AI responses to match brand voice.
  • +Provides integrations with popular CMS platforms and Google Calendar.
  • +Includes a freemium model, allowing businesses to start without upfront costs.

Cons

  • −Usage-based pricing (£0.50/enquiry) can increase costs with high inquiry volumes.
  • −Primarily focused on web-based interactions, with less emphasis on voice or SMS channels compared to some competitors.
  • −Requires integration and configuration, which may involve some technical setup for optimal performance.
  • −As a SaaS product, it offers less data control and customization compared to open-source alternatives like Dograh AI.

Policies

Pricing Page

View Pricing→

Similar Tools

subba vs Competitors

subba competes in the automated customer service and booking market, differentiating itself through its integrated approach to inquiries, scheduling, and payments. It faces competition from various specialized and general-purpose AI tools.

1

Its AI is built directly into the scheduling platform to handle booking, including payment collection, natively within the conversation.

SchedulingKit offers a more integrated approach to AI and scheduling than Subba, potentially simplifying setup for appointment-based businesses. It might be less focused on general inquiry handling outside of booking contexts.

2

Builds custom AI agents for voice, SMS, WhatsApp, and web chat that can qualify leads, book appointments, and sync to CRM.

Dapta offers broader channel support (voice, SMS, WhatsApp) and deeper CRM integration than Subba, making it versatile for multi-channel customer engagement. Subba might offer a more streamlined, out-of-the-box solution for web-based booking and payments.

3

Provides open-source AI voice agents for automated appointment booking, call qualification, and calendar synchronization, with full control over data and customization.

Dograh AI offers the significant advantage of being open-source and self-hostable, providing complete data control and customization, which Subba, as a SaaS product, does not. However, it requires more technical expertise for setup and maintenance.

4
SmartDeskPro↗

Offers an online booking calendar with automatic confirmations and receipts, combined with a 24/7 AI chat assistant trained on the business's FAQs.

SmartDeskPro is very similar to Subba in its core offering of AI chat, booking, and payments, making it a direct competitor. Its focus on a professional booking page and integrated receipts might be a slight differentiator.

5

Combines live chat, AI chatbot (Lyro), and email marketing in one platform, with the AI learning from website content and FAQs.

Tidio is a more general-purpose live chat and AI chatbot solution, offering broader customer communication tools beyond just booking and payments. While its AI can answer inquiries, direct booking and payment integration might require more configuration or reliance on third-party tools compared to Subba's native approach.

More on Stork

Related AI Tools

Other tools in this category, matched by shared tags

One short daily email of tools worth shipping. No drip funnel.

one email a day · unsubscribe in two clicks · no third-party tracking

For builders

This page is doing a job for someone else’s tool.

AI agents read it. Buyers land on it. It answers in eight languages and over MCP. Your tool can have one like it — live in 24 hours.