AI Tool

Stiplo Review

Stiplo provides digital mystery shopping services for hotels, identifying website and AI assistant representation issues that impact direct bookings.

shipped Aug 12, 2026freemium

Why it matters

1Stiplo offers a freemium pricing model, including a 'Free Mystery Shop' tier.

2The platform retains user data for 730 days, adhering to its privacy policy at https://stiplo.io/privacy.

3Stiplo continuously monitors hotel online presence, evaluating website performance, booking journeys, and AI assistant visibility.

4Founder Carlo del Mistro's research indicates that approximately four in 10 European travelers and nearly 60% of American travelers begin trip planning with AI agents.

About Stiplo

Business Model

Per-Job Pricing

Target Audience

Hotels seeking to improve online presence and booking efficiency.

Pricing Plans

Free Mystery Shop

Free

• Full Mystery Shop for one property
• Screenshot-evidenced report
• Prioritized findings by revenue impact

Monthly Monitoring

• Pricing per property per month
• Portfolio pricing for multiple properties

Leadership

Carlo Del MistroFounderLinkedIn

Screenshots

overview

What is Stiplo?

Stiplo is an AI-powered digital mystery shopping tool developed by Carlo Del Mistro that enables hoteliers to identify and resolve issues impacting direct bookings and online visibility. It acts as a synthetic guest, continuously monitoring a hotel's online presence across its website, booking journey, search engine results, and AI assistant recommendations. Stiplo's core function is to surface discrepancies and problems, such as expired offers or price mismatches, that deter potential guests from booking directly, thereby helping hotels save on OTA commission fees (typically 15-25%). The tool also provides actionable insights to improve a hotel's discoverability and recommendations by AI platforms like ChatGPT, Gemini, and Perplexity, which are increasingly utilized for travel planning. For hotel groups, Stiplo can identify cross-property defects, such as incorrect identity blocks in code, ensuring consistent online representation.

features

Key Features of Stiplo

Stiplo provides a suite of features designed to enhance a hotel's online presence and direct booking performance. These capabilities are delivered through an AI-powered platform that simulates a guest's journey and interaction with hotel information across various digital touchpoints.

Identifies issues costing direct bookings, such as expired offers or dysfunctional booking forms.
Evaluates website performance, including booking journey functionality and user experience.
Assesses AI visibility and recommendations, checking how hotels appear in AI assistant responses (e.g., ChatGPT, Gemini).
Generates actionable reports with screenshot evidence and specific recommendations for fixes.
Offers continuous monitoring, tracking performance scores over time to show progress and adapt to changes.
Provides insights for optimizing commercial offers, rates, and removing booking friction.
Ensures consistency across all distribution channels, including direct, OTA, and metasearch platforms.
Supports portfolio management for hotel groups, identifying cross-property defects like incorrect identity blocks.

use cases

Who Should Use Stiplo?

Stiplo is primarily designed for stakeholders within the hospitality industry who are focused on optimizing online presence and maximizing direct booking revenue. Its capabilities address specific challenges faced by hotels in a competitive digital landscape.

Hoteliers and Hotel Owners: To identify and fix issues costing direct bookings across their website, search, AI, and listings, thereby reducing reliance on OTAs.
Hotel Groups: To maintain consistency across multiple properties, identify cross-property defects, and ensure optimal performance for their entire portfolio.
Marketing and Revenue Managers: To improve visibility and recommendations by AI assistants and search engines, ensuring the hotel captures missing demand.
Website Administrators: To ensure website functionality, optimize the booking journey, and address technical issues that deter potential guests.

how to use

How to Use Stiplo

Stiplo operates by conducting automated digital mystery shops of hotel online presences. Users typically initiate a scan or set up continuous monitoring to receive reports and insights.

1Visit the Stiplo website (https://stiplo.io/).
2Request a 'Free Mystery Shop' to receive an initial evaluation of a hotel's online presence.
3Review the generated report, which details identified issues, provides screenshot evidence, and suggests actionable fixes.
4Implement the recommended changes to address website, booking journey, or AI visibility problems.
5For ongoing optimization, subscribe to 'Monthly Monitoring' to receive continuous updates and track progress over time.

pricing

Stiplo Pricing & Plans

Stiplo operates on a freemium model, offering an initial free service for evaluation and a subscription-based model for continuous monitoring. Specific pricing for the monthly monitoring tier is not publicly listed and requires direct contact with Stiplo sales.

Free Mystery Shop: Free (Provides an initial, one-time digital mystery shopping report).
Monthly Monitoring: Contact sales (Offers continuous monitoring and ongoing reports for sustained optimization).

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Pros

+Specialized AI-powered digital mystery shopping for the hospitality industry.
+Continuous monitoring of online presence, including website, search, and AI assistant recommendations.
+Identifies specific issues costing direct bookings, potentially saving 15-25% in OTA commissions.
+Provides actionable reports with screenshot evidence for identified problems.
+Optimizes hotel visibility and recommendations by AI assistants (e.g., ChatGPT, Gemini).
+Offers a 'Free Mystery Shop' tier for initial evaluation.

Cons

−Specific pricing for 'Monthly Monitoring' requires direct contact, lacking transparency.
−No close alternatives found, suggesting a niche market with potentially limited direct competition for feature comparison.
−Focus is highly specialized for hotels, potentially limiting applicability for other business types.
−Relies on AI evaluation, which may have limitations compared to human mystery shoppers in nuanced scenarios.

Policies

Pricing Page

View Pricing→

Similar Tools

Stiplo vs Competitors

Stiplo distinguishes itself in the market by offering an AI-powered digital mystery shopping service specifically tailored for the hospitality industry. While other tools provide general website analytics or user testing, Stiplo's focus on direct booking optimization and AI discoverability for hotels positions it uniquely.

Hotjar↗

Provides visual insights into user behavior through heatmaps, session recordings, and surveys, helping identify friction points on a website.

Hotjar offers a broader view of user behavior analytics rather than a targeted 'mystery shopper' report for hotels; it requires the user to interpret the data themselves to find issues, unlike Stiplo's automated evaluation, and does not specifically evaluate AI assistant interactions.

Microsoft Clarity↗

Offers unlimited heatmaps, session recordings, and insights for free, helping users understand how people interact with their website.

Clarity provides similar user behavior analytics to Hotjar but is completely free, making it a strong budget alternative; however, like Hotjar, it lacks the hotel-specific context and the automated 'mystery shopper' evaluation of Stiplo, and does not evaluate AI assistant interactions.

UsabilityHub↗

Allows for quick and targeted user tests like first-click tests, five-second tests, and preference tests to gather specific feedback on design and usability.

UsabilityHub focuses on specific, short user tests to validate design choices or identify immediate usability issues, which is different from Stiplo's comprehensive journey evaluation; it requires the user to design the tests and recruit participants (or use their panel), whereas Stiplo provides an automated report.

UserbrainOn Stork

Provides continuous user testing with real people speaking their thoughts aloud as they navigate your website, offering qualitative feedback on the user journey.

Userbrain offers qualitative insights from real users performing tasks, which is closer to the 'mystery shopping' concept than analytics tools; however, it's a general user testing platform and doesn't have Stiplo's hotel-specific focus or its AI-driven evaluation of booking flows and AI assistant interactions.

See every Stiplo alternative, compared→