Selvra OS integrates Google Ads with Shopify to provide real Profit on Ad Spend (POAS) insights, helping merchants identify profitable campaigns quickly.
Why it matters
API Available
overview
Selvra OS is an AI-powered marketing tool that enables Shopify merchants to optimize their Google Ads campaigns by focusing on true Profit on Ad Spend (POAS). It integrates Google Ads spend and conversion data with a merchant's actual cost of goods from Shopify to calculate real campaign profitability. The tool identifies unprofitable campaigns, proposes specific actions like budget cuts or negative keywords, and can automate the execution of approved fixes.
features
Selvra OS provides a suite of features designed to enhance the profitability of Google Ads campaigns for Shopify merchants. These capabilities focus on granular profit analysis and automated optimization.
use cases
Selvra OS is specifically designed for Shopify merchants who utilize Google Ads and seek to optimize their advertising spend for actual profit rather than just revenue. Its capabilities are particularly beneficial for businesses looking to gain deeper financial insights into their ad performance.
how to use
Selvra OS is designed for quick setup, typically under 10 minutes, by integrating directly with existing Shopify and Google Ads accounts. The platform then begins analyzing data to provide profit insights and optimization recommendations.
pricing
Selvra OS operates on a freemium model, offering a 14-day free trial that includes access to all features. Following the trial period, users can subscribe to a single paid plan billed monthly through Shopify.
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Similar Tools
Selvra OS differentiates itself in the market by focusing on true Profit on Ad Spend (POAS) and providing actionable, automated optimization suggestions, rather than solely relying on Return on Ad Spend (ROAS) or requiring extensive manual intervention.
It imports product profit data into Google Ads, enabling POAS-based bidding to automatically optimize campaigns for profit rather than revenue.
ProfitMetrics directly integrates profit data into Google Ads for automated POAS bidding, closely matching Selvra OS's core automation feature. You might find its dashboard less focused on overall business P&L compared to Selvra OS's broader insights, but its ad optimization is more explicit.
It calculates Profit on Ad Spend (POAS) and uploads profit-weighted conversion values to ad platforms, allowing Smart Bidding to optimize for actual profit.
Profit Bid focuses on sending granular profit data to Google Ads for smarter bidding, similar to Selvra OS's profit-driven automation. While it provides a profit dashboard, its primary emphasis is on feeding accurate profit signals to ad platforms, which might require more manual interpretation of overall campaign performance than Selvra OS.
It provides a comprehensive, real-time profit analytics dashboard for Shopify stores, integrating all costs including ad spend, COGS, and fees to show true net profit.
TrueProfit offers robust profit tracking and insights across your entire Shopify store, including Google Ads spend, similar to Selvra OS's analytical capabilities. While it provides AI analysis for insights, its direct automation of ad campaign adjustments based on profit is less explicit than Selvra OS, often requiring manual action based on its detailed reports.
It offers real-time profit and loss tracking, predictive customer lifetime value (LTV) modeling, and cohort analysis for Shopify stores, integrating ad spend from platforms like Google Ads.
Lifetimely excels at providing deep profit and customer lifetime value insights, including Google Ads data, and offers a free tier for smaller stores, which Selvra OS also has. While it helps identify profitable customer segments and campaigns, its focus is more on analytics and predictive modeling rather than direct, automated ad campaign adjustments for profit like Selvra OS.
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