AI Tool

SalesAsk Review

SalesAsk is an AI conversational platform designed for field sales teams to capture in-person sales conversations, provide automated coaching, and integrate with CRM systems.

shipped Aug 10, 2026paid

Domain rating29Monthly visits239/mo

Why it matters

1SalesAsk is specifically designed for field sales teams in home services, home improvement, and home building industries.

2Companies using SalesAsk typically report close rate improvements of 10 to 15 percentage points within 90 days.

3Taylor Morrison, a national home builder, reported a 16% increase in appointment-to-contract conversion rates and a $1950 average increase in options and upgrades revenue per home.

4The platform integrates with CRMs such as ServiceTitan, Jobber, Housecall Pro, and Salesforce.

About SalesAsk

Business Model

Subscription SaaS

Headquarters

San Francisco, California, USA

Platforms

Web, Mobile

Target Audience

Sales teams in home improvement, building, and services

Pricing Plans

CoachDean

• AI coaching
• Real-time insights
• Meeting transcriptions
• Performance tracking

AI Roleplays

• Simulation of customer scenarios
• Feedback after each roleplay

AI Coaching

• Scoring meetings
• Coaching recommendations

Virtual Ridealongs

• Live visibility into client interactions
• Feedback on performance

Specs

API Docs

View Documentation →

API Available

Yes, public API

Screenshots

overview

What is SalesAsk?

SalesAsk is an AI conversational platform developed by SalesAsk that enables field sales teams to capture, transcribe, and analyze in-person sales conversations. It provides automated coaching, streamlines CRM updates, and offers data-driven insights to improve sales performance and close rates, particularly within the home services and remodeling industries. The platform's core function is to enhance sales performance by providing visibility into in-person customer interactions and delivering automated, personalized coaching through its mobile application.

features

Key Features of SalesAsk

SalesAsk offers a comprehensive suite of features designed to optimize in-person sales interactions and provide actionable insights for sales teams. These capabilities focus on capturing, analyzing, and automating aspects of the sales process.

Captures every in-person sales conversation via a mobile application.
Coaches representatives automatically using AI-driven feedback and scorecards.
Provides virtual ridealongs, allowing managers to remotely monitor and review customer interactions.
Features an AI assistant, 'Coach Dean,' for identifying missed questions, flagging weak framing, and suggesting next steps.
Automates CRM updates, including writing notes, updating deal stages, and logging call activity.
Offers conversation analytics, including question ratios, talk-listen balances, and topic coverage.
Supports onboarding new hires with immediate guidance and AI roleplays.
Customizes follow-ups based on conversation analysis.
Integrates with major CRMs like ServiceTitan, Jobber, Housecall Pro, and Salesforce.
Provides real-time insights into sales performance and customer interactions.

use cases

Who Should Use SalesAsk?

SalesAsk is primarily designed for sales teams operating in industries that involve in-person customer interactions, particularly within the home services and remodeling sectors. Its features are tailored to improve the efficiency and effectiveness of field sales representatives and their managers.

Sales Teams in Home Services: Companies in HVAC, plumbing, roofing, and chimney services can use SalesAsk to record and analyze in-person consultations, improving close rates and standardizing sales messaging.
Sales Teams in Home Improvement & Building: Businesses involved in kitchen & bath remodeling, windows & doors, painting, and new home construction can leverage the platform for AI-powered sales coaching and to automate CRM updates.
Sales Representatives: Individual reps benefit from automated feedback, personalized coaching from 'Coach Dean,' and reduced administrative tasks through CRM integration, leading to improved performance.
Sales Managers: Managers can utilize virtual ridealongs and conversation analytics to monitor team performance, identify training gaps, and provide targeted coaching without needing to be physically present.
Business Owners in Trades: Owners and operators can gain data-driven insights into sales strategy, ensure consistent branding, and accelerate the onboarding of new sales hires, ultimately boosting overall revenue.

how to use

How to Use SalesAsk

SalesAsk is designed for quick implementation, with most customers becoming fully operational in under two hours. The process involves setting up the mobile application, customizing sales processes, and utilizing the AI coaching features.

1Install Mobile Application: Sales representatives download and install the SalesAsk mobile application on their devices.
2Record In-Person Conversations: During customer visits, reps use the app to record sales conversations, capturing audio and relevant data.
3AI Analysis and Coaching: The platform's AI, including 'Coach Dean,' automatically transcribes and analyzes the recorded conversations, providing immediate feedback and coaching on talk tracks, missed questions, and pitch effectiveness.
4Review Performance Dashboard: Sales managers access a centralized dashboard to review conversation analytics, virtual ridealongs, and team performance scorecards.
5Automate CRM Updates: SalesAsk automatically generates notes, updates deal stages, and logs activities in integrated CRM systems like ServiceTitan or Salesforce.
6Implement Coaching & Training: Managers use the insights and coaching suggestions to conduct targeted training sessions and accelerate the onboarding of new sales representatives.

pricing

SalesAsk Pricing & Plans

SalesAsk operates on a paid subscription-based model, with specific pricing details available upon direct inquiry. The platform offers various features and capabilities that are typically bundled into different tiers or modules, requiring direct contact with their sales department for a customized quote.

CoachDean: Contact sales for pricing.
AI Roleplays: Contact sales for pricing.
AI Coaching: Contact sales for pricing.
Virtual Ridealongs: Contact sales for pricing.

Pros

+Specifically designed for in-person sales conversations, addressing a unique market need.
+Provides automated, personalized AI coaching ('Coach Dean') to improve sales representative performance.
+Offers virtual ridealongs, enabling remote monitoring and coaching by sales managers.
+Automates CRM updates, reducing administrative burden for sales reps and ensuring data accuracy.
+Demonstrated significant improvements in close rates (10-15 percentage points) and revenue for users like Taylor Morrison.
+Quick setup time, with most customers operational in under two hours.

Cons

−Pricing is not publicly disclosed, requiring direct contact with sales for quotes.
−Primarily focused on in-person sales, which may not be suitable for teams operating solely virtually.
−Some senior representatives may require time to adapt to the platform's coaching methodology.
−Initial setup requires time to customize scorecards to align with specific company sales processes.
−Minor battery drain on mobile devices noted during longer inspection days.
−Limited public user reviews (7 on Capterra as of July 2026), though highly positive.

Similar Tools

SalesAsk vs Competitors

SalesAsk differentiates itself in the conversation intelligence market by focusing specifically on in-person sales conversations and tailoring its features for field sales teams, particularly within the home services and remodeling industries. This specialization provides a distinct advantage over more general conversation intelligence platforms.

Gong.ioOn Stork

Gong captures and analyzes customer interactions across multiple channels (calls, emails, meetings) to provide insights for sales teams.

While Gong offers comprehensive conversation intelligence and coaching, it is generally a more expensive, enterprise-grade solution compared to SalesAsk, which focuses specifically on in-person sales conversations and may be more accessible for smaller teams. The workflow for integrating Gong is also more extensive.

AvomaOn Stork

Avoma offers AI meeting assistant features including transcription, summarization, and coaching insights for sales and customer success teams.

Avoma provides a free tier and more flexible pricing, making it more accessible than SalesAsk for smaller teams or individuals. While it excels at virtual meeting analysis, its direct support for capturing and analyzing *in-person* sales conversations might require more manual input or specific setup compared to SalesAsk's dedicated focus.

Fireflies.aiOn Stork

Fireflies.ai is an AI meeting assistant that records, transcribes, and summarizes voice conversations, integrating with various conferencing platforms.

Fireflies.ai offers a generous free tier and affordable paid plans, making it a cost-effective alternative. It primarily focuses on virtual meeting transcription and summarization, so capturing and analyzing *in-person* sales conversations would likely require using a separate recording device and then uploading the audio, adding a step compared to SalesAsk's direct capture.

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