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Relay.app Review

Relay.app is an AI-powered workflow automation platform that helps teams connect their everyday tools and automate repetitive work without code.

shipped Jul 3, 2026image-generationfreemium
Domain rating73Monthly visits11K/mo
image-generationagents

Why it matters

1Offers a free tier with 100 automation runs.
2Integrates with over 200 applications, including Slack, HubSpot, and Notion.
3Achieved SOC 2 Type II and ISO/IEC 27001:2022 compliance.
4Supports advanced AI models including GPT-5.1, Claude 4.5 Opus, and Gemini 3 Pro.

About Relay.app

Business Model
Freemium SaaS
Usage Pricing
$0.05 per automation run
Free Credits
100 free automation runs
Team Size
51-100
Funding
Bootstrapped
Platforms
Web, API
Target Audience
Businesses looking to automate operations

Pricing Plans

Free Plan
Free
  • • Access to basic features
  • • Limited automation runs
  • • Community support
Pro Plan
$20/mo
  • • Unlimited automation runs
  • • Advanced features
  • • Priority support
Enterprise Plan
Contact for Pricing / monthly
  • • Custom solutions
  • • Dedicated support
  • • Enhanced security features

Cost Examples

  • • Automate 10 tasks: ~$0.50
  • • Monthly subscription with unlimited runs: $20

Leadership

Jacob BankFounderLinkedIn
API Docs

Specs

API Docs

View Documentation →

API Available

Yes, public API

Screenshots

overview

What is Relay.app?

Relay.app is an AI-powered workflow automation platform developed by Jacob Bank that enables business and operations teams to streamline complex processes without code. It integrates AI actions, conditional logic, and human approvals to automate repetitive tasks across multiple applications, supporting a wide range of use cases from employee onboarding to lead qualification. The platform allows users to build AI agents and workflows by describing desired automations, leveraging a no-code interface with pre-built capabilities. As of early 2026, Relay.app has expanded its integrations, introduced native tables for data management, and enhanced its AI Assistant with support for models like GPT-5.1 and Claude 4.5 Opus.

features

Key Features of Relay.app

Relay.app provides a comprehensive suite of features designed to facilitate AI-powered workflow automation for teams. Its core functionality centers on a visual, no-code builder that allows users to connect various applications and embed AI actions, conditional logic, and human intervention points. The platform has seen continuous development, including significant updates in late 2025 and early 2026 that expanded its integration library and introduced advanced data management capabilities.

  • Chat-based editing of workflows for intuitive automation building.
  • Integration with over 200 applications, including Microsoft Planner, SharePoint, and Notion.
  • AI-powered automation with support for GPT-5.1 (OpenAI), Claude 4.5 Opus (Anthropic), and Gemini 3 Pro (Google).
  • Customizable workflow triggers to initiate automations based on specific events.
  • Human-in-the-Loop (HITL) features for approvals, tasks, and data entry to ensure human oversight.
  • No-code AI agent builder with pre-built capabilities, ideal for beginners.
  • Branching logic and in-flow approvals for complex, adaptive workflows.
  • Native Tables, launched in November 2025, for storing, querying, and managing data directly within Relay.app.
  • Model Context Protocol (MCP) support, introduced in July 2025, for custom MCP servers.
  • Built-in Form trigger and updated Human-in-the-Loop actions as of January 2026.

use cases

Who Should Use Relay.app?

Relay.app targets a broad audience, from solo operators to large organizations, with a particular focus on business and operations teams seeking to automate repetitive tasks and integrate AI into their workflows without extensive coding knowledge. Its design caters to both non-technical users and experienced automation experts, offering flexibility for various business needs.

  • Business and operations teams: Automating routine tasks across multiple applications, streamlining onboarding, invoicing, and other repeatable processes.
  • Customer support teams: Automating lead notifications, CRM updates, email workflows, and routing high-priority issues with human oversight.
  • Sales and marketing teams: Managing deal pipeline reporting, AI content pipelines, lead qualification, and automating outreach.
  • Finance teams: Coordinating approvals and managing financial processes.
  • Non-technical users and beginners: Creating AI agents and workflows via a user-friendly interface, leveraging pre-built capabilities.

how to use

How to Use Relay.app

Relay.app is designed for ease of use, allowing users to quickly set up and deploy automated workflows. The platform emphasizes a no-code approach, enabling individuals and teams to build sophisticated automations by describing their requirements.

  • 1Sign up for a Relay.app account, utilizing the available free tier.
  • 2Connect your everyday applications such as Gmail, Slack, HubSpot, or Notion to the platform.
  • 3Describe the desired automation to the AI agent builder, outlining the steps and desired outcomes.
  • 4Build visual workflows using the drag-and-drop interface, incorporating AI actions, conditional logic, and branching paths.
  • 5Integrate Human-in-the-Loop steps for necessary approvals, manual data entry, or human review at critical stages.
  • 6Deploy and monitor automated workflows to streamline operations and ensure efficient task execution.

pricing

Relay.app Pricing & Plans

Relay.app operates on a freemium business model, offering a free tier for initial exploration and paid plans for expanded usage and advanced features. The pricing structure includes a base subscription with additional costs for automation runs beyond included limits.

  • Free Plan: Free, includes 100 free automation runs.
  • Pro Plan: $20/month.
  • Enterprise Plan: Contact for Pricing.
  • Usage Pricing: $0.05 per automation run (applies beyond free tier limits or included runs in paid plans).

Pros

  • +Intuitive user interface and drag-and-drop visual builder, praised for ease of use by non-technical users.
  • +Unique Human-in-the-Loop (HITL) feature for human approval and input at critical workflow stages.
  • +Responsive customer support, with reports of same-day feature implementations for custom requests.
  • +Native AI capabilities, including built-in access to various LLMs (GPT-5.1, Claude 4.5 Opus, Gemini 3 Pro) without requiring external API keys.
  • +Achieved SOC 2 Type II and ISO/IEC 27001:2022 compliance, ensuring robust data security and privacy standards.

Cons

  • −Limited integration library (100-150 apps) compared to competitors like Zapier (over 9,000) and Make.com (over 3,000).
  • −AI credit costs can deplete quickly at scale, potentially leading to higher top-up expenses for extensive AI usage.
  • −Lacks advanced features such as workflow duplication, export-import functionality, and robust version control.
  • −Learning curve for auditing and debugging deeply nested or complex branching workflows can be challenging.
  • −Specific founding year, headquarters location, and detailed funding amounts beyond 'Bootstrapped' are not publicly available in the provided data.

Policies

Pricing Page

View Pricing→

Similar Tools

Relay.app vs Competitors

Relay.app positions itself as an AI-native workflow automation platform that balances user-friendliness with advanced capabilities, particularly through its Human-in-the-Loop feature. It competes with established automation platforms by offering a modern interface and deeper AI integration.

1
ZapierOn StorkCompare

Zapier offers the broadest range of integrations, connecting with over 9,000 apps, and provides a user-friendly interface for building AI-powered workflows and agents.

Similar to Relay.app, Zapier provides a no-code visual builder for AI automation and agents, making it accessible for beginners, but it boasts a significantly larger ecosystem of app integrations. While Relay.app focuses on intuitive AI agent building, Zapier's strength lies in its extensive connectivity and established automation capabilities, with a freemium model offering 100 tasks/month.

2
Make.comOn Stork

Make.com provides a highly visual, drag-and-drop interface for orchestrating complex multi-step AI agents and workflows, offering both no-code and low-code flexibility.

Make.com, like Relay.app, emphasizes a visual no-code builder for AI agents and workflows, but it is often considered more powerful and flexible for intricate logic and multi-step scenarios. It offers a free tier with 1,000 credits/month, providing a more generous free usage compared to some competitors.

3
n8nOn Stork

n8n stands out as an open-source, no-code/low-code automation platform that allows for self-hosting, providing complete data control and unlimited executions for technical users, alongside cloud options.

While Relay.app targets beginners with a super user-friendly interface, n8n caters to a broader audience, including technical users who desire self-hosting and more control over their workflows and data. Both offer freemium models, with n8n's self-hosted version being entirely free with unlimited usage.

4
ActivepiecesOn Stork

Activepieces is an open-source, AI-first no-code automation tool designed for building AI agents and workflows, offering both a free cloud plan and a self-hostable Community Edition with unlimited usage.

Similar to Relay.app, Activepieces focuses on no-code AI automation and agent building with an intuitive interface, but its open-source nature and self-hosting option provide greater transparency, data control, and cost predictability. It directly disrupts pay-per-task models by offering unlimited tasks in its self-hosted version, which is a significant pricing differentiator.

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