Skip to content
Stork.AIstork.ai
AI Tool

Phorest Review

Phorest is an AI-powered all-in-one management platform for growth-focused salons, spas, and medspas, connecting booking, marketing, and payments.

shipped Jul 18, 2026automatepaid
Monthly visits7.6K/mo
AutomateOrchestrationAI Receptionists
Phorest — product screenshot

Why it matters

1Phorest integrates booking, marketing, reporting, client experience, and payments into a single platform.
2The platform includes AI-powered features such as Cheatsheet AI, Front Desk AI, and Insights AI, introduced in June 2026.
3Phorest maintains a 4.8-star rating on Software Advice from 431 reviews and a 4.4 out of 5 on G2.
4The API supports a rate limit of 100 requests per second for the purchase API.

About Phorest

Business Model
Subscription SaaS
Headquarters
Ireland
Team Size
201-500
Platforms
Web, iOS, Android
Target Audience
Salons and aesthetic clinics

Pricing Plans

Basic Plan
€79/mo
  • • Appointment scheduling
  • • Client management
  • • Basic reporting
Pro Plan
€149/mo
  • • All Basic Plan features
  • • Marketing suite
  • • Advanced reporting
  • • Online booking
Enterprise Plan
Custom / monthly
  • • All Pro Plan features
  • • Multi-location management
  • • Dedicated account manager

Specs

API Docs

View Documentation →

API Available

Yes, public API

overview

What is Phorest?

Phorest is an AI-powered all-in-one platform tool developed by Phorest (company) that enables growth-focused salons and aesthetic clinics to integrate booking, marketing, reporting, client experience, and payments. It streamlines various operational tasks by combining appointment booking, integrated payments, multi-channel marketing, staff performance tracking, and a loyalty program into one solution.

features

Key Features of Phorest

Phorest provides a comprehensive suite of tools designed to manage and grow salon and clinic businesses. Its features span operational, marketing, and client engagement aspects, leveraging AI for enhanced efficiency and insights.

  • Appointment scheduling and online booking with automated reminders via email and SMS.
  • Integrated Point of Sale (POS) system for seamless transactions, inventory management, and sales tracking.
  • Marketing automation suite including email, SMS, and social media ad campaigns (Phorest Ads Manager).
  • Client management with detailed profiles, service history, preferences, and a client feedback system.
  • Staff management for scheduling shifts, tracking hours, managing payroll, and monitoring performance metrics.
  • AI-powered tools: Cheatsheet AI for client history summaries, Front Desk AI for 24/7 virtual assistance, and Insights AI for business data analysis.
  • Comprehensive analytics and reporting dashboards for sales, inventory, staff performance, and client retention.
  • Integrated payment processing (PhorestPay) for secure online and in-person transactions, including deposits and gift cards.
  • Online store functionality for selling products and gift vouchers.
  • Video consultation capabilities for virtual client interactions.

use cases

Who Should Use Phorest?

Phorest is specifically designed for growth-focused businesses within the beauty and wellness industry, offering tailored solutions to streamline operations and enhance client engagement across various business models.

  • Hair salons and Beauty salons: For managing appointments, client profiles, marketing campaigns, and integrated payments.
  • Spas and Medspas: To handle complex service offerings, track inventory, and implement loyalty programs.
  • Aesthetic clinics: Utilizing AI-powered features for client communication and operational efficiency, supported by HIPAA alignment with BAA.
  • Growth-focused businesses with 3+ staff: Leveraging comprehensive analytics and marketing automation to scale operations and improve decision-making.
  • Multi-location salon groups: For centralizing management, reporting, and client data across multiple branches and ensuring consistent service delivery.

how to use

How to Use Phorest

Phorest is a cloud-based platform designed for intuitive setup and daily operation, accessible via web, iOS, and Android devices. Users typically begin by configuring their services, staff schedules, and client database to establish the foundational elements of their business management.

  • 1Set up service menus, staff availability, and pricing structures within the Phorest platform.
  • 2Integrate online booking widgets into a business website or social media channels to enable client self-service.
  • 3Utilize the integrated Point of Sale (POS) system for in-person transactions, inventory tracking, and gift voucher sales.
  • 4Implement marketing automation campaigns via email and SMS for client engagement, promotions, and appointment reminders.
  • 5Monitor business performance through analytics dashboards and staff performance reports to identify areas for improvement.
  • 6Engage AI features like Front Desk AI for automated client inquiries and Cheatsheet AI for personalized appointment preparation.

pricing

Phorest Pricing & Plans

Phorest operates on a subscription-based SaaS model, offering three distinct pricing tiers designed to accommodate businesses at various stages of growth and operational complexity. All plans are billed monthly, with specific features and support levels varying by tier.

  • Basic Plan: Priced at €79/month, this tier provides core management functionalities essential for salon and clinic operations.
  • Pro Plan: Available at €149/month, this plan includes advanced marketing tools, enhanced reporting, and additional features for growing businesses.
  • Enterprise Plan: Offered with custom pricing, this tier is tailored for larger businesses, multi-location groups, and those requiring bespoke solutions and dedicated support.

Pros

  • +Comprehensive all-in-one platform integrating booking, marketing, payments, and reporting for streamlined operations.
  • +Includes advanced AI-powered features like Cheatsheet AI, Front Desk AI, and Insights AI for enhanced efficiency and data analysis.
  • +High user satisfaction with a 4.8-star rating on Software Advice (from 431 reviews) and a 4.4 out of 5 on G2.
  • +Strong client management capabilities, including loyalty programs, detailed profiles, and a client feedback system.
  • +HIPAA alignment with BAA available, making it suitable for aesthetic clinics and medspas requiring data privacy compliance.
  • +Consistent release of new features and updates, including a refreshed interface in January 2025 and new lead management tools.

Cons

  • −No free tier available, requiring a paid subscription from the outset, which may be a barrier for very small or independent operators.
  • −Pricing tiers, starting at €79/month, may be considered high for single-chair stylists or micro-businesses with limited budgets.
  • −While AI-powered, the core AI functionality for client interaction (Front Desk AI) was introduced in June 2026, indicating it is a relatively new feature still in development.
  • −Specific API rate limits are only explicitly stated for the purchase API (100 requests per second), with general API limits not detailed in public documentation.
  • −The breadth of integrated features, while beneficial, may present a steeper learning curve for new users compared to simpler, single-purpose management tools.

Policies

Pricing Page

View Pricing→

Similar Tools

Phorest vs Competitors

Phorest competes within the salon and clinic management software market, differentiating itself through its AI-powered all-in-one platform and focus on growth-oriented businesses. Key competitors offer varying strengths and specializations.

1
ZenotiOn Stork

Zenoti is an enterprise-grade cloud software offering a comprehensive suite of tools for spas, salons, and medspas, focusing on large and multi-location businesses.

Similar to Phorest in providing an all-in-one solution for booking, marketing, and operations, Zenoti often targets larger, multi-location spas and salons with more extensive enterprise features and scalability.

2
VagaroOn Stork

Vagaro offers an all-in-one platform for salons, spas, and fitness businesses, uniquely including a consumer-facing marketplace for clients to discover and book services.

Like Phorest, Vagaro provides comprehensive booking, marketing, and management tools; however, Vagaro's integrated marketplace can enhance client acquisition, and it offers flexible pricing based on team size.

3
Clinicmaster↗

Clinicmaster specializes in all-in-one practice management software for clinics, featuring advanced AI capabilities for streamlining operations, EMR, and patient engagement.

Directly competing with Phorest's clinic focus, Clinicmaster offers a comprehensive platform with AI for scheduling, billing, EMR, and patient engagement, specifically tailored for healthcare practices.

4
Booking Pro AIOn Stork

Booking Pro AI features AI agents that handle booking, selling, and client memory across multiple communication channels, including voice, SMS, WhatsApp, and web chat.

While Phorest is AI-powered, Booking Pro AI emphasizes its AI agents for direct, automated client interaction and front-desk tasks, making its AI a more central and interactive component for client communication.

5
Anolla↗

Anolla provides an AI assistant specifically tailored for salons that optimizes scheduling, fills cancellation gaps, and manages dynamic pricing to maximize utilization.

Similar to Phorest in offering an AI-powered all-in-one solution for salons, Anolla stands out with its AI-based schedule optimizer and dynamic pricing capabilities, aiming for higher chair and cabin utilization.

See every Phorest alternative, compared→

More on Stork

Related AI Tools

Other tools in this category, matched by shared tags

LuigiVoiceMacroVoiceAttackFilestackImageKit.ioImgix
Visit Phorest↗
Connect
𝕏
X / Twittertwitter.com/thephorestword
in
LinkedInwww.linkedin.com/company/phorest?trk=company_name

Featured in articles