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PERQ Review

PERQ is an AI-powered leasing and marketing platform designed for multifamily properties, automating lead generation, prospect engagement, and conversion across various channels.

shipped Jul 17, 2026automatepaid
Monthly visits442/mo
AutomateOrchestrationAI Receptionists
PERQ — product screenshot

Why it matters

1PERQ holds a 4.6-star rating on G2 based on 62 verified reviews.
2The platform integrates with CRMs such as Yardi, RealPage, and Entrata.
3PERQ employs cross-channel conversational AI for web, text, and email interactions.
4It expanded into PPC advertising for the multifamily industry through a strategic acquisition.

About PERQ

Business Model
Subscription SaaS
Target Audience
Multifamily teams and property managers.

Pricing Plans

Request a Demo

Specs

API Available

Yes, public API

overview

What is PERQ?

PERQ is an AI-powered lead management and marketing automation tool developed by PERQ that enables multifamily property management companies to automate lead generation, prospect engagement, and conversion. It employs cross-channel conversational AI for web, text, and email interactions, alongside managing paid search, organic search, and Google Business Profile to drive traffic.

features

Key Features of PERQ

PERQ offers a comprehensive suite of features designed to automate and optimize the multifamily leasing process, from initial lead capture to conversion. These capabilities are built around AI-driven interactions and data analytics.

  • Automates lead generation, prospect engagement, and conversion across multiple channels.
  • Employs cross-channel conversational AI for web, text, and email interactions.
  • Manages paid search, organic search, and Google Business Profile to drive high-intent traffic.
  • Integrates data-driven PPC management for optimized advertising spend.
  • Provides automated follow-up communications for lead nurturing.
  • Offers interactive website tools to capture and convert visitors into qualified leads.
  • Tracks every interaction across the marketing funnel for comprehensive insights.
  • Leverages AI-powered analytics and automated reporting for performance optimization.
  • Handles tour scheduling, rescheduling, and reminders for various tour types.
  • Personalizes website experiences with interactive design elements and third-party widgets.

use cases

Who Should Use PERQ?

PERQ is primarily designed for stakeholders within the multifamily housing industry who aim to enhance their digital marketing efforts, streamline leasing operations, and improve conversion rates.

  • Multifamily Property Management Companies: To generate and convert qualified leads, optimize digital advertising spend, and automate lead nurturing.
  • Multifamily Marketers: To enhance website conversion through interactive experiences, capture more leads, and gain marketing intelligence.
  • Property Managers: To streamline the rental journey for prospective tenants, manage leads from various sources, and qualify prospects.
  • Leasing Teams: To automate 24/7 prospect engagement, handle tour scheduling, and receive agent-ready prospects for human interaction.

how to use

How to Use PERQ

To begin using PERQ, interested parties typically engage with the sales team for a customized solution tailored to their property's specific needs. The platform then integrates with existing property management systems to automate marketing and leasing workflows.

  • 1Schedule a demo via the PERQ website to discuss specific property requirements and receive a tailored proposal.
  • 2Undergo an onboarding process to integrate PERQ with existing CRM and property management systems (e.g., Yardi, RealPage, Entrata).
  • 3Configure the AI conversational assistant for website chat, SMS, and email interactions.
  • 4Implement data-driven PPC campaigns and optimize Google Business Profile listings through the platform.
  • 5Utilize interactive website tools and personalization features to enhance lead capture.
  • 6Monitor performance through AI-powered analytics and automated reporting to refine marketing strategies.

pricing

PERQ Pricing & Plans

PERQ operates on a custom pricing model, which is not publicly disclosed on its website. Prospective clients are required to contact the sales department directly to request a demo and receive a personalized quote based on their specific property portfolio and desired features. Pricing is tailored to the individual needs of each multifamily property or management company.

  • Request a Demo: Contact sales for custom pricing.

Pros

  • +Effective lead management and automation, leading to higher conversion rates.
  • +Interactive content capabilities enhance website engagement and lead capture.
  • +Streamlines marketing efforts and automates lead nurturing via email and SMS.
  • +Intelligently hands off qualified prospects to human agents via CRM integrations.
  • +Provides comprehensive performance monitoring and customized reporting.
  • +Utilizes Natural Language Processing (NLP) for conversational AI, improving accuracy over time.

Cons

  • Requires a significant time investment to fully utilize all platform capabilities, implying a learning curve.
  • Customization options for widgets and messaging can sometimes feel limited or stale.
  • Pricing is not publicly disclosed, requiring direct contact for a quote.
  • Primarily focused on the multifamily housing industry, limiting applicability for other real estate sectors.

Similar Tools

PERQ vs Competitors

PERQ operates within the competitive landscape of AI leasing assistants and real estate marketing software, primarily serving the multifamily sector. Its key differentiators include building a database of leads for long-term nurturing and utilizing Natural Language Processing (NLP) for conversational AI.

1

EliseAI offers a conversational AI platform that manages the full resident communication lifecycle, from prospect inquiry to lease signing, maintenance, and renewal, across multiple channels including voice.

Similar to PERQ, EliseAI provides cross-channel conversational AI for lead engagement and conversion. However, EliseAI extends its automation to cover the entire resident lifecycle, including maintenance requests and renewals, offering a broader scope of AI-driven communication beyond initial leasing and marketing.

2

Funnel Leasing provides a unified Renter-Centric® CRM platform that centralizes all leasing stages, from initial inquiry to renewal, powered by AI and automation.

Like PERQ, Funnel Leasing utilizes AI-powered virtual assistants for 24/7 renter engagement and tour scheduling. Funnel Leasing differentiates itself with a comprehensive, centralized CRM approach that aims to optimize the entire renter journey and transform the business model for scalable, long-term success.

3
RealPage Lumina AI Leasing Agent

The Lumina AI Leasing Agent is powered by 'agentic AI' that takes initiative, understands context, and collaborates with other intelligent RealPage digital agents across various property management functions.

While PERQ focuses on AI for marketing and leasing automation, RealPage's Lumina AI Leasing Agent leverages 'agentic AI' for more proactive and context-aware decision-making. It is deeply integrated within the broader RealPage ecosystem, offering a comprehensive AI workforce spanning leasing, operations, finance, and resident engagement.

4

LetHub specializes in AI leasing automation and scheduling, with its AI chatbot 'River' handling renter inquiries, booking showings, and managing lockbox access for self-showings.

LetHub's core offering is similar to PERQ in using AI chatbots for lead engagement and tour scheduling. A key differentiator for LetHub is its explicit focus on facilitating self-showings through lockbox integration and ID verification, alongside a per-unit pricing model.

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