No, Navattic operates on a paid subscription model. Specific pricing details are not publicly disclosed and require direct consultation with their sales team, indicating custom enterprise pricing.

What are the main features of Navattic?

Key features of Navattic include AI-powered interactive demos, Agent-led Demos, Navattic Copilot AI for demo creation and voiceovers, high-fidelity HTML capture and editing, GTM workflows, Launchpad for demo organization, and Workspace Capture Collections for content reuse.

How does Navattic compare to alternatives?

Navattic is a market leader in HTML interactive demo software, known for its superior capture fidelity. It differentiates from competitors like Storylane by offering deeper GTM workflow control, from Arcade by focusing on HTML capture over general screen recording, from Supademo by providing more comprehensive editing, and from Walnut and Reprise by offering broader interactive demo solutions rather than highly specialized enterprise sandbox environments.

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Navattic Review

Navattic is a no-code interactive demo platform that enables B2B marketing and sales teams to create self-guided product experiences through HTML capture and AI-powered automation.

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Why it matters

1Navattic holds a 4.8 out of 5 rating on G2 across over 700 user reviews.

2The platform significantly expanded its AI capabilities in 2026, introducing Agent Demos and Copilot AI.

3It specializes in high-fidelity HTML capture, preserving dynamic UI elements for authentic interactive experiences.

4Navattic integrates with CRMs such as HubSpot, Salesforce, and Marketo for enhanced tracking and data.

Specs

API Docs

View Documentation →

API Available

Yes, public API

overview

What is Navattic?

Navattic is a no-code interactive demo platform developed by Navattic that enables B2B marketing and sales teams to create self-guided product experiences. It allows prospects to explore software features independently, enhancing the buyer's journey and accelerating sales cycles. The platform captures and recreates software interfaces as clickable HTML clones, preserving the look and feel of the actual product, including dynamic UI elements, dropdowns, and multi-step flows. This approach provides deeper control over demo content and automation, facilitating more authentic interactive experiences.

features

Key Features of Navattic

Navattic provides a comprehensive suite of features designed to create, manage, and automate interactive product demonstrations, leveraging advanced HTML capture and AI capabilities.

AI-powered interactive demos for self-guided product exploration.
Agent-led demos utilizing AI agents for autonomous live demonstrations and real-time Q&A.
Navattic Copilot AI assistant for generating demo drafts, modifying existing demos, and producing AI voiceovers with avatars.
HTML capture and editing for high-fidelity recreation of software interfaces.
GTM workflows for integrating demos into marketing and sales processes.
Launchpad, a demo hub for sales teams to organize, customize, and share demos via a Chrome Extension.
Navattic MCP (Multi-tool Control Plane) for structured access by AI coding agents to workspace data and tasks.
Workspace Capture Collections for reusing captures across multiple demos, ensuring consistency.
Advanced voiceover improvements including custom pronunciations and speaking rate controls.

use cases

Who Should Use Navattic?

Navattic is primarily designed for B2B marketing and sales teams seeking to enhance their go-to-market strategies through interactive product experiences. Its capabilities support various stages of the buyer's journey.

Demand Generation Teams: For embedding interactive demos on websites to convert visitors into qualified leads and improve lead qualification.
Sales Enablement Teams: For sales representatives to share tailored demos in cold outreach, follow-up emails, and during live calls, reducing reliance on repetitive live demonstrations.
Product-Led Growth Initiatives: For allowing users to explore key features and talk tracks independently, fostering a deeper understanding of the product.
Retargeting Campaigns: For utilizing interactive demos in ads on platforms like LinkedIn, Google, and Reddit to re-engage early-stage visitors.
Post-Call Follow-up: For providing prospects with interactive leave-behinds to share internally, enabling champions to advocate for the product.

how to use

How to Use Navattic

Navattic enables users to create interactive product demos by capturing their software interface as clickable HTML clones. The process involves capturing, editing, and deploying these demos across various sales and marketing channels.

1Capture your software interface using Navattic's HTML capture functionality to create a high-fidelity clone.
2Customize demo flows, add interactive elements, and integrate talk tracks using the no-code editor.
3Utilize Navattic Copilot AI to generate demo drafts, modify content, or add AI voiceovers and avatars.
4Organize and share demos efficiently through Launchpad, or embed them directly onto websites and landing pages.
5Integrate with CRM systems like HubSpot or Salesforce to track prospect engagement and demo performance.
6Deploy Agent-led Demos for autonomous live demonstrations, guiding prospects through product workflows in real-time.

pricing

Navattic Pricing & Plans

Navattic operates on a paid subscription model. Specific pricing details are not publicly disclosed and typically require direct consultation with their sales team, reflecting a custom enterprise pricing approach. This lack of transparency has been noted by some users as a point of friction, particularly for smaller teams or those seeking immediate cost information.

Paid plans: Custom pricing, requires sales consultation.

Pros

+High-Fidelity Capture: HTML clones are realistic, often indistinguishable from the actual product, including dynamic UI elements.
+Ease of Use: Intuitive platform with a drag-and-drop editor for creating and customizing demos without engineering support.
+Enhanced Engagement: Interactive demos allow prospects to explore at their own pace, leading to improved conversion rates to live demos.
+Responsive Customer Support: Users frequently highlight the helpfulness and responsiveness of the Navattic support team.
+CRM Integrations: Strong integrations with HubSpot, Salesforce, and Marketo provide excellent tracking and data for sales and marketing.
+Advanced AI Capabilities: Recent expansions in 2026 include Agent Demos and Copilot AI for autonomous demonstrations and content generation.

Cons

−Learning Curve: Some users report a learning curve, particularly for advanced features or initial demo setup.
−Demo Maintenance: Manual re-capturing for UI updates can be time-consuming for rapidly evolving software and large demo libraries.
−No Video Output: Primarily produces interactive HTML experiences, lacking MP4 export for video demos in email or social media.
−Pricing Transparency: Recent changes have made paid plan pricing less transparent, often requiring a sales conversation, which can be a point of friction.

Policies

Free Tier

Vendor website advertises a free tier.

Pricing Page

View Pricing→

Similar Tools

Navattic vs Competitors

Navattic is recognized as a market leader in HTML interactive demo software, distinguished by its superior capture fidelity and comprehensive GTM workflow integrations. It competes with several platforms offering similar interactive demo capabilities.

StorylaneOn Stork Compare

Storylane offers a triple capture mode (screenshot, video, HTML) and an AI demo assistant for conversational product discovery.

Storylane is often considered the closest direct feature match to Navattic, providing HTML capture at a more transparent and potentially lower price point, though some users note less customization depth.

Arcade↗

Arcade provides both screen recording and HTML capture in one platform with AI-powered production for speed and visual polish.

Arcade is a strong all-around option for faster production and flexibility across channels, offering a more capable free plan and clear published pricing compared to Navattic's custom enterprise pricing.

SupademoOn Stork Compare

Supademo transforms recorded workflows into clickable, interactive tours with AI features like voiceovers, translations, and conditional branching, making it budget-friendly and fast.

Supademo is highlighted as a budget-conscious alternative to Navattic, offering quick setup and versatile demo formats, including AI Demo Agents, for teams needing simple and fast solutions.

WalnutOn Stork Compare

Walnut specializes in enterprise sales personalization by allowing deep customization of sandboxed HTML clones with synthetic data and an AI Demo Engine.

Walnut is geared towards enterprise sales teams needing highly personalized demos for complex deals, contrasting with Navattic's broader focus on interactive demos and GTM workflows, and typically has custom, higher pricing.

RepriseOn Stork Compare

Reprise offers enterprise-grade demo creation with full HTML cloning and live demo overlays, catering to multiple go-to-market use cases through distinct products.

Reprise is designed for technical presales and enterprise teams requiring dynamic live demo environments and complex sandbox solutions, often at a higher price point and with a longer setup time than Navattic.

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