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Mural Review

Mural is a visual AI platform for collaborative ideation, strategic planning, and team alignment, offering facilitation tools and AI content generation.

shipped Jul 7, 2026freemium
Domain rating82Monthly visits230K/mo
Mural — product screenshot

Why it matters

1Mural offers a freemium pricing model, including a Basic free tier.
2The platform provides an API for developers, accessible at https://www.mural.co/api.
3Mural has a User Satisfaction Rating of 92% based on 1661 user reviews.
4Recent updates include AI performance enhancements in July 2026 and upgraded Jira integrations in June 2026.

About Mural

Business Model
Subscription SaaS
Headquarters
Seattle, USA
Team Size
51-200
Funding
Series C
Total Raised
$105M
Platforms
Web, iOS, Android
Target Audience
Teams and organizations seeking enhanced collaboration tools

Pricing Plans

Basic
Free
  • Real-time collaboration
  • Unlimited projects
  • Community support
Pro
$12/user/mo
  • Advanced integrations
  • Higher storage limits
  • Dedicated support
Business
$20/user/mo
  • Custom user permissions
  • Enhanced security features
  • Analytics dashboard
Enterprise
Contact sales / annual
  • Tailored solutions
  • Dedicated account manager
  • Enterprise-grade security

Leadership

Marcio BittarCEOLinkedIn
Jorge D. CalderonCo-Founder

Investors

Greylock Partners, Scale Venture Partners, Insight Partners

Specs

API Available

Yes, public API

overview

What is Mural?

Mural is a visual AI platform developed by Mural that enables teams and organizations to engage in collaborative ideation, strategic planning, and team alignment. It provides an infinite digital canvas for organizing ideas, workflows, and complex data using digital sticky notes, drawings, diagrams, and images, facilitating both real-time and asynchronous collaboration.

features

Key Features of Mural

Mural's feature set is designed to support comprehensive visual collaboration, from initial brainstorming to strategic execution, with a focus on enterprise-level requirements and AI-driven enhancements.

  • Real-time collaboration across distributed teams.
  • Smart templates for various methodologies like design thinking and agile.
  • AI-powered brainstorming and content generation for idea expansion and summarization.
  • Integrations with productivity tools such as Slack, Microsoft Teams, Google Workspace, and Zapier.
  • Visual project planning capabilities, including timeline visualization and task management.
  • Facilitation tools like voting, timers, and presentation modes for structured workshops.
  • Flexible nested areas and improved SVG content pasting for enhanced canvas interactions.
  • Interactive work item cards for Jira Cloud, Jira Data Center, and Azure DevOps integrations.

use cases

Who Should Use Mural?

Mural is primarily designed for teams and organizations that require robust visual collaboration tools to enhance productivity, innovation, and alignment across various departments and projects. Its capabilities cater to a broad spectrum of professional needs.

  • Go-to-Market (GTM) Teams: Including product management, engineering, sales, marketing, and customer success for alignment and accelerated decision-making.
  • Agile Teams: For sprint planning, retrospectives, and visualizing agile workflows.
  • Product Development Teams: To map customer journeys, create user flows, and conduct design thinking workshops.
  • Strategic Planning Groups: For developing organizational strategies, setting objectives, and aligning stakeholders.
  • Educators and Non-profits: For facilitating interactive learning sessions and collaborative project work.

how to use

How to Use Mural

To begin using Mural, users can register for an account and access the platform via web, iOS, or Android applications. The process involves creating a new 'mural' (digital canvas) and inviting collaborators.

  • 1Navigate to mural.co and sign up for a Basic (free) account or a paid tier.
  • 2Create a new mural from a blank canvas or select from the extensive template library.
  • 3Invite team members to the mural via email or a shareable link for real-time collaboration.
  • 4Utilize digital sticky notes, drawing tools, and integrated AI features for ideation and content generation.
  • 5Employ facilitation tools such as timers, voting, and presentation mode during live workshops.
  • 6Integrate with existing tools like Slack or Jira to streamline workflows and share content.

pricing

Mural Pricing & Plans

Mural offers a freemium model with several tiers designed to accommodate individual users, small teams, and large enterprises. The pricing structure provides scalability based on user count and required features.

  • Basic: Free tier, includes core collaboration features for individuals and small teams.
  • Pro: $12 per user per month, offering enhanced features for professional teams.
  • Business: $20 per user per month, designed for larger organizations requiring advanced administration and collaboration tools.
  • Enterprise: Custom pricing, available upon contacting sales, tailored for global enterprises with specific security, compliance, and integration needs.

Pros

  • +Intuitive interface and ease of use for new and experienced users.
  • +Effective real-time collaboration for distributed and hybrid teams.
  • +Extensive library of customizable templates for various use cases.
  • +Optimized for visual thinking, supporting diverse workflows.
  • +AI-powered features for idea generation, summarization, and task automation.
  • +Robust facilitation tools for structured and engaging virtual workshops.

Cons

  • Potential performance lag with very large or complex boards and numerous participants.
  • Some advanced features may require a learning curve or initial training.
  • Occasional UI/UX changes can disrupt established user workflows.
  • Limited offline functionality, requiring a stable internet connection.
  • Users desire more flexible object locking, allowing text editing on locked objects without movement.

Policies

Pricing Page

View Pricing

Similar Tools

Mural vs Competitors

Mural operates within a competitive landscape of visual collaboration platforms, each offering distinct advantages. Its positioning emphasizes robust facilitation tools and AI content generation for structured enterprise workshops.

1

Offers a vast template library and integrations, making it highly versatile for various use cases beyond just ideation.

Miro is very similar to Mural in its core functionality and target audience, often seen as its primary competitor, so the trade-off is minimal, mostly a matter of interface preference and specific feature sets. While Mural emphasizes AI content generation, Miro has its own AI features for summarization and idea generation, making the trade-off minimal in terms of AI capabilities.

2
FigJam

Deeply integrated with Figma, making it ideal for design teams who need to transition from ideation to design seamlessly.

FigJam offers a more playful and streamlined interface compared to Mural, which might feel less structured for complex enterprise workshops. It lacks the same depth of AI content generation and advanced facilitation tools found in Mural.

3

Provides a minimalist, hand-drawn aesthetic and is entirely open-source, allowing for self-hosting and maximum privacy.

Excalidraw is much simpler and more focused on freehand drawing and basic collaboration, lacking the extensive template library, advanced facilitation tools, and AI content generation that Mural provides. The trade-off is a less polished experience for complex structured workshops but offers complete freedom and cost savings.

4

Combines whiteboards with flowcharts, wireframes, mind maps, and documents in a single, clean interface.

Whimsical offers a broader suite of visual communication tools beyond just whiteboarding, which can be an advantage, but its whiteboarding features might be slightly less robust for highly structured, AI-driven workshops compared to Mural. It has less emphasis on AI content generation than Mural.

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