Skip to content
Stork.AIstork.ai
AI Tool

Mural Review

Mural is a visual AI platform for collaborative ideation, strategic planning, and team alignment, offering facilitation tools and AI content generation.

shipped Jul 7, 2026aifreemium
ai
Mural — product screenshot

Why it matters

1Trusted by 95% of the Fortune 100 for accelerating go-to-market team alignment.
2Integrates with Microsoft 365 Copilot, Jira Cloud, Jira Data Center, and Azure DevOps as of July 2026.
3Offers AI content generation, including generative mind maps, sticky note clustering, and summary creation.
4Supports content refinement, including grammar correction, rewriting, and translation into over 50 languages.

Specs

API Available

Yes, public API

overview

What is Mural?

Mural is a visual AI platform tool developed by Mural (company) that enables teams to collaboratively ideate, plan, and align strategically. It offers robust facilitation tools and AI content generation for organized workshops and enterprise-level collaboration. The platform provides an infinite digital canvas where teams can visually brainstorm, plan, and organize ideas without spatial limits, supporting non-linear thinking crucial for dynamic project development and creative problem-solving. Mural is utilized by 95% of the Fortune 100 for accelerating go-to-market team alignment, decision-making, and results.

features

Key Features of Mural

Mural provides a comprehensive suite of features designed to facilitate visual collaboration and enhance team productivity, leveraging AI capabilities for accelerated insights and content generation.

  • Real-time collaborative workspaces with an infinite digital canvas.
  • AI content generation, including generative mind maps, sticky note clustering, and summary creation.
  • Facilitation tools such as timers, voting, private mode, and chat functions for structured workshops.
  • Intelligent integrations with platforms like Microsoft 365 Copilot, Jira Cloud, Jira Data Center, and Azure DevOps.
  • Content refinement capabilities, including grammar and spelling correction, text rewriting, and translation into over 50 languages.
  • AI-powered diagram generation for flowcharts and stakeholder mapping, with Mermaid chart generation planned.
  • Streamlined workflows and a broad selection of templates for various activities.
  • Nested areas for improved content organization, fully rolled out by July 2026.
  • Profile and Company Cards with Salesforce integration for Business and Enterprise customers as of June 2026.

use cases

Who Should Use Mural?

Mural is designed for diverse teams and organizations seeking to enhance visual collaboration, streamline workflows, and accelerate decision-making, particularly within structured environments.

  • Teams engaged in brainstorming and ideation, utilizing AI for mind map generation and idea clustering.
  • Project managers and teams requiring streamlined workflows, project planning, and collective task execution.
  • Facilitators and remote teams conducting interactive workshops, meetings, and design thinking sessions.
  • Practitioners of Agile methodologies for creating diagrams and facilitating impactful meetings.
  • Strategic planners, marketing, and sales teams for activities such as customer journey mapping, campaign definition, and deal co-creation.

how to use

How to Use Mural

Utilizing Mural involves accessing its digital canvas and collaboration tools to facilitate visual ideation and project management. The platform supports real-time interaction and AI-assisted content creation.

  • 1Access the Mural platform via a web browser or integrated applications like Microsoft Teams.
  • 2Create a new mural or select from a library of templates tailored for specific activities such as brainstorming or strategic planning.
  • 3Invite team members to collaborate in real-time on the digital canvas, adding sticky notes, diagrams, and images.
  • 4Employ Mural AI for tasks such as generating new ideas, clustering sticky notes into categories, or creating diagrams from prompts.
  • 5Leverage facilitation tools like timers, voting sessions, and private mode to enhance engagement during workshops and meetings.
  • 6Integrate with external tools like Jira or Azure DevOps to manage work items directly within the mural.

pricing

Mural Pricing & Plans

Mural operates on a freemium model, offering a free tier with limited features and paid plans for expanded capabilities, enterprise-level features, and increased user capacity. Specific pricing tiers and features are available upon inquiry or on the official Mural website.

  • Free tier: Limited features and user capacity.
  • Paid plans: Offer expanded features, advanced collaboration tools, and enterprise-grade capabilities.

Pros

  • +Intuitive interface and ease of use, making it accessible for both new and experienced users.
  • +Effective real-time collaboration features that enhance remote interactions and transparent decision-making.
  • +Rich library of templates that streamline brainstorming, project planning, and strategic activities.
  • +Robust facilitation tools, including timers, voting, and private mode, for structured and engaging workshops.
  • +Integrated AI capabilities for content generation, clustering, summarization, and diagram creation, accelerating insights.
  • +Trusted by 95% of the Fortune 100 for enterprise-level collaboration and go-to-market team alignment.

Cons

  • −Specific pricing details for advanced tiers are not publicly detailed in the provided data, requiring direct inquiry.
  • −While robust, some advanced AI features like Mermaid chart generation are noted as 'coming soon' as of July 2026, indicating ongoing development.
  • −The platform's strong emphasis on structured workshops and enterprise-level collaboration may present a steeper learning curve for smaller teams or those preferring highly unstructured ideation.
  • −Compared to some competitors, the breadth of third-party integrations, while present, is not explicitly highlighted as a primary differentiator.

Policies

Free Tier

Vendor website advertises a free tier.

Pricing Page

View Pricing→

Similar Tools

Mural vs Competitors

Mural operates within a competitive landscape of visual collaboration platforms, each offering distinct advantages and specializations.

1
MiroOn StorkCompare

Miro offers a versatile, user-friendly, and feature-rich infinite canvas with mature AI capabilities for enterprise-scale workshops and diverse team needs.

Miro directly competes with Mural in collaborative whiteboarding, but is often highlighted for its extensive integrations and AI features like clustering sticky notes, mind-map expansion, and summary generation, making it suitable for large remote teams and complex workflows.

2
LucidsparkOn StorkCompare

Lucidspark specializes in streamlining brainstorming sessions with an intuitive design and real-time updates, bridging free-form whiteboarding with structured diagramming.

While similar to Mural in collaborative ideation, Lucidspark is often praised for its simplicity and user-friendly interface, and its ability to integrate with Lucidchart for more structured diagramming, appealing to teams that prefer visual thinking and structured diagrams.

3
FigJam (by Figma)↗

FigJam is an online whiteboard specifically designed for creative minds and UI/UX design teams, offering seamless integration with Figma and in-canvas AI Actions.

FigJam is a strong competitor for design-centric teams, offering a playful and user-friendly experience that integrates tightly with the Figma design ecosystem, whereas Mural caters to a broader range of structured workshops and enterprise collaboration.

4
BoardmixOn StorkCompare

Boardmix provides a powerful and flexible online whiteboard with robust AI capabilities for generating summaries, ideas, and diagrams, and a generous free plan.

Boardmix stands out with its comprehensive AI assistant built directly into the whiteboards for tasks like summarizing sticky notes and creating mind maps, and offers unlimited boards on its free plan, making it a strong value proposition compared to Mural's freemium model.

5
Zoom WhiteboardOn StorkCompare

Zoom Whiteboard offers an infinite digital canvas deeply integrated within the Zoom ecosystem, featuring AI to instantly generate multi-frame boards and diagrams from prompts or meetings.

Zoom Whiteboard leverages its native integration with Zoom Meetings and Chat, providing AI-powered board generation and diagram creation directly within the communication platform, which differs from Mural's standalone focus on visual collaboration and workshop facilitation.

Visit Mural↗
Connect
𝕏
X / Twitterx.com/Mural
in
LinkedInwww.linkedin.com/company/mural.co

AI Reputation Report

Is Mural yours?

ChatGPT, Perplexity, Gemini, Claude & Grok answer buyer questions about Mural every day. See whether they name Mural — or send buyers to a rival.

See what AI saysfree preview