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AI Tool
Loom Review
Loom is an AI-powered video messaging tool that enables users to record and share screen and camera videos for asynchronous communication.
1Acquired by Atlassian for $975 million in October 2023.
2Offers AI-powered features including video titles, summaries, and filler word removal.
3Compliant with ISO 27001 and SOC 2 Type 2 security standards.
4The free Starter plan limits recordings to 5 minutes and 25 videos.
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Loom at a Glance
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overview
What is Loom?
Loom is an AI-powered video messaging tool developed by Loom, Inc. that enables individuals and teams to record and share screen, camera, or combined video messages. It facilitates asynchronous communication, replacing traditional meetings and lengthy emails with visual context.
quick facts
Quick Facts
| Attribute | Value |
|---|---|
| Developer | Loom, Inc. (Acquired by Atlassian in Oct 2023) |
| Business Model | Freemium |
| Pricing | Freemium with paid tiers |
| Platforms | Web, Desktop (macOS, Windows), Mobile (iOS, Android) |
| API Available | Yes |
| Integrations | Jira, Confluence, Slack, Salesforce |
| ISO Status | ISO 27001 Compliant |
| SOC2 Status | SOC 2 Type 2 |
| HIPAA Alignment | Not aligned |
| Training on User Data | Never |
features
Key Features of Loom
Loom provides a suite of tools for capturing and enhancing video messages, designed to streamline communication and reduce the need for live meetings. Its capabilities extend from basic screen recording to advanced AI-driven content generation and editing.
- 1Screen recording with optional camera and microphone input.
- 2AI-generated video titles, summaries, and chapters for quick content overview.
- 3Automatic removal of filler words and silences from recordings.
- 4"Edit by transcript" functionality, allowing video edits by modifying text.
- 5Integration with calendar tools for automatic recording of Zoom, Google Meet, and Microsoft Teams meetings.
- 6Custom video backgrounds and visual overlays (text, arrows).
- 7Instant shareable links for recorded videos.
- 8API access for programmatic video creation and management.
- 9Video editing enhancements including 'Live Rewind' for on-the-spot corrections.
use cases
Who Should Use Loom?
Loom is utilized across various professional sectors to enhance clarity and efficiency in communication, particularly in remote and hybrid work environments. Its versatility supports diverse applications from internal team coordination to external client engagement.
- 1**Asynchronous Team Communication and Collaboration:** For project updates, feedback, and internal announcements, reducing reliance on synchronous meetings.
- 2**Sales Outreach and Customer Engagement:** Creating personalized video messages for prospecting, product demonstrations, and customer support interactions.
- 3**Product Development and Bug Reporting:** Demonstrating software features, explaining technical issues, and providing visual bug reports to engineering teams.
- 4**Training, Onboarding, and Internal Documentation:** Developing tutorials, process walkthroughs, and educational content for new hires or ongoing staff development.
- 5**Marketing and Content Creation:** Producing quick explainers, social media content, and visual guides for audience engagement.
pricing
Loom Pricing & Plans
Loom operates on a freemium model, offering a free Starter plan with limitations and paid tiers for expanded functionality. Following its acquisition by Atlassian, Loom has implemented pricing adjustments and plan changes, including the discontinuation of the 'Creator Lite' tier and increased prices for some existing customers in 2024 and 2025.
- 1**Starter Plan:** Free, includes up to 25 videos per user, with a 5-minute recording limit per video, and basic editing features.
- 2**Business Plan:** Paid tier, offers unlimited videos, longer recording times, advanced AI features, custom branding, and team management tools. Specific pricing is not publicly detailed without direct inquiry.
- 3**Enterprise Plan:** Paid tier, designed for larger organizations requiring advanced security, compliance, and administrative controls. Specific pricing is customized based on organizational needs.
competitors
Loom vs Competitors
Loom has established itself as a prominent tool in asynchronous video messaging. However, the market includes several alternatives that offer specialized features or different approaches to video communication and editing.
1
Vidyard↗
Vidyard is an AI-powered video selling platform designed for sales and marketing teams to create personalized videos at scale.
Unlike Loom's focus on general asynchronous communication, Vidyard offers advanced AI features like AI Avatars and Video Agent for sales outreach and integrates deeply with CRM platforms. Its free plan offers 4K recording and 15 AI-generated videos, surpassing Loom's 720p and 5-minute limit on its free tier without AI.
2
Descript↗
Descript offers text-based video editing, allowing users to edit video and audio by simply editing the automatically generated transcript.
While Loom is for quick, informal videos, Descript is suited for more refined content creation, providing robust post-production tools, automatic filler word removal, and multi-track editing, making it a more comprehensive editing suite with AI capabilities.
3
Sendspark↗
Sendspark specializes in AI-powered personalized video outreach for B2B sales, enabling dynamic video personalization at scale.
Sendspark is built for high-volume personalized outbound sales sequences with features like AI voice cloning and CRM sync, whereas Loom is primarily for asynchronous team communication and manual personalization.
4
HeyGen↗
HeyGen provides an AI screen recorder that automatically enhances recordings by removing noise, trimming silences, and generating captions, alongside AI avatars and text-to-speech.
HeyGen focuses on automatically producing professional-looking videos with AI enhancements directly from screen recordings, offering features like AI avatars and voice generation that go beyond Loom's core quick video messaging and basic AI summaries.
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Frequently Asked Questions
+What is Loom?
Loom is an AI-powered video messaging tool developed by Loom, Inc. that enables individuals and teams to record and share screen, camera, or combined video messages. It facilitates asynchronous communication, replacing traditional meetings and lengthy emails with visual context.
+Is Loom free?
Yes, Loom offers a free Starter plan. This plan includes up to 25 videos per user, with each video limited to 5 minutes in length. Paid Business and Enterprise plans are available for expanded features, unlimited videos, and advanced capabilities.
+What are the main features of Loom?
Loom's main features include screen, camera, and microphone recording, AI-generated video titles, summaries, and chapters, automatic filler word and silence removal, 'Edit by transcript' functionality, integration for recording online meetings, custom video backgrounds, and API access for developers.
+Who should use Loom?
Loom is primarily used by teams and individuals for asynchronous communication, including project updates, sales outreach, customer support, product development, bug reporting, training, onboarding, and content creation. It is particularly beneficial for remote and hybrid work environments.
+How does Loom compare to alternatives?
Loom focuses on quick, asynchronous video messaging. Competitors like Vidyard offer more specialized sales-focused features and advanced analytics. Descript provides robust text-based video editing for more polished content. Sendspark specializes in personalized B2B sales outreach at scale, and HeyGen focuses on automatically enhancing screen recordings with AI avatars and voice generation for professional output.