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Interakt Review

Interakt provides a WhatsApp Business API solution for businesses, particularly small and medium-sized enterprises in India, offering tools for marketing automation, customer support, and sales CRM.

shipped Aug 31, 2026paid
Domain rating39
Interakt — product screenshot

Why it matters

1Interakt integrates WhatsApp Business API, Instagram Direct Messages, and RCS for multi-channel communication.
2The platform includes AI agents for conversational AI, a shared inbox, and a no-code chatbot builder.
3As of August 2026, Interakt holds an average of 4.5/5 stars on G2 from 63 reviews.
4It supports marketing automation, customer support, and sales CRM functions, primarily for B2C SMBs and e-commerce brands.

Specs

API Available

Yes, public API

overview

What is Interakt?

Interakt is an AI-powered communication platform developed by Interakt that enables businesses, particularly small and medium-sized enterprises (SMBs) and e-commerce brands in India, to manage customer interactions, automate marketing, streamline sales, and provide support. It serves as a full-stack growth engine for B2C businesses, primarily focused on WhatsApp and Instagram automation. The platform unifies customer engagement across WhatsApp and Instagram, offering tools for marketing automation, customer support, and sales CRM.

features

Key Features of Interakt

Interakt provides a comprehensive suite of features designed to enhance business communication and automation across WhatsApp and Instagram. These features support various aspects of customer engagement, from initial contact to post-sales support.

  • WhatsApp Business API solution for official business communication.
  • AI agents for conversational AI, supporting customer support and lead qualification.
  • Shared inbox for collaborative customer management by multiple team members.
  • Campaign management tools for bulk messaging and promotional activities.
  • No-code chatbot builder for creating automated conversational flows.
  • WhatsApp Voice Calling for direct customer communication.
  • WhatsApp Forms for data collection and lead generation.
  • Click to WhatsApp Ads integration for direct ad-to-chat conversions.
  • WhatsApp Notification Library for pre-approved message templates.
  • Instagram Direct Messages (DMs) and comments integration (expanded in 2025).

use cases

Who Should Use Interakt?

Interakt is primarily designed for small and medium-sized enterprises (SMBs) and e-commerce brands, particularly those operating in India, seeking to leverage WhatsApp and Instagram for business growth. Its functionalities cater to various departments within a B2C business.

  • E-commerce Businesses: For abandoned cart recovery, order confirmations, delivery updates, and product recommendations via WhatsApp.
  • Customer Support Teams: To automate responses to FAQs, manage order statuses, and provide real-time support through a shared inbox.
  • Sales Teams: For lead qualification, engaging prospects, accelerating deal closures, and managing a WhatsApp-first CRM.
  • Marketing Departments: To run bulk campaigns, send promotional messages, and manage customer engagement strategies on WhatsApp and Instagram.
  • Businesses in India: Specifically targeted for small and medium-sized enterprises in India to support online sales and customer engagement.

how to use

How to Use Interakt

To begin using Interakt, businesses typically register for an account and connect their WhatsApp Business API. The platform then allows for configuration of various communication and automation tools.

  • 1Register for an Interakt account via the official website.
  • 2Connect your WhatsApp Business API to the Interakt platform.
  • 3Configure the shared inbox and invite team members for collaborative chat management.
  • 4Utilize the no-code chatbot builder to create automated responses and conversational flows.
  • 5Set up marketing campaigns for bulk messaging and promotional content.
  • 6Integrate with existing e-commerce platforms or CRM systems if applicable.

pricing

Interakt Pricing & Plans

Interakt operates on a paid pricing model. Specific tier names and pricing figures are not detailed in the provided data, but it is positioned as an affordable solution for small and medium businesses. The platform offers separate plans for marketing/support and sales CRM, and it includes markups on Meta rates. A free plan is available for Instagram-only usage, while WhatsApp access requires a paid subscription.

  • Paid plans for WhatsApp Business API access.
  • Free plan available for Instagram-only features.
  • Pricing structure includes markups on Meta messaging rates.

Pros

  • +Provides a unified platform for WhatsApp Business API and Instagram Direct Messages.
  • +Includes AI agents for conversational AI, enhancing automation for support and sales.
  • +Features a shared inbox for efficient team collaboration on customer conversations.
  • +Offers a no-code chatbot builder, simplifying the creation of automated flows.
  • +Effective for abandoned cart recovery and COD order confirmations, boosting conversion rates.
  • +Generally praised for its ease of use and affordability for small businesses.

Cons

  • −Some users have reported slow customer support response times.
  • −The system may require frequent refreshing for optimal performance.
  • −Primarily built for bulk messaging rather than nuanced conversational interactions.
  • −Pricing includes markups on Meta messaging rates, which can increase costs.
  • −The free plan is limited to Instagram-only features, requiring payment for WhatsApp access.
  • −Less robust omnichannel support compared to platforms like Respond.io.

Policies

Pricing Page

View Pricing→

Similar Tools

Interakt vs Competitors

Interakt is positioned as an accessible and affordable solution for small and medium businesses, particularly those focused on WhatsApp and Instagram communication. It competes with several platforms offering similar or broader communication functionalities.

1
WatiOn Stork

Specializes in providing an easy-to-use platform for businesses to leverage the WhatsApp Business API for customer support and marketing.

Wati offers a very similar core feature set to Interakt, focusing heavily on WhatsApp automation and a shared inbox, making it a direct competitor with potentially different UI/UX or specific integrations.

2
Respond.ioOn Stork

An omnichannel messaging platform that unifies conversations from WhatsApp, Instagram, Facebook Messenger, and more into a single inbox.

While Interakt focuses on WhatsApp and Instagram, Respond.io offers broader omnichannel support, which could be an advantage for businesses looking to manage multiple communication channels from one platform.

3
SleekFlowOn Stork

Focuses on social commerce and sales, enabling businesses to manage customer conversations, send targeted campaigns, and even process payments directly within chat apps.

SleekFlow emphasizes e-commerce and sales features more heavily than Interakt, potentially offering more advanced tools for driving conversions and managing the sales pipeline directly through chat.

4
ChatwootOn Stork

An open-source customer engagement suite that provides a shared inbox, live chat, and supports various messaging channels including WhatsApp Business API.

As an open-source solution, Chatwoot offers full control and customization at no software cost for self-hosting, but requires more technical setup and maintenance compared to Interakt's fully managed service. Its hosted version is a direct competitor.

See every Interakt alternative, compared→

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