Influence is a social campaign planning and scheduling tool that brings brand context, drafts, and media together and connects ChatGPT or Claude through a hosted MCP.
Why it matters
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overview
Influence is an AI-assisted social media campaign management tool that enables creators, businesses, and agencies to plan, prepare, review, and schedule social campaigns. It keeps brand context, drafts, and media together and connects ChatGPT or Claude through a hosted MCP. Customers use their own accounts with scoped access, and publishing changes require explicit confirmation.
features
Influence combines campaign preparation and social scheduling with brand context and AI-assisted content workflows. Its hosted MCP provides a connection for ChatGPT and Claude, while scoped account access and confirmation requirements govern publishing changes.
use cases
Influence is intended for teams and individuals organizing social campaigns, maintaining brand context, and scheduling content. Listed audiences include agencies, creators, developers, higher education, nonprofits, small businesses, and startups.
how to use
Start with an Influence subscription or the seven-day, credit-card-required trial, then connect the accounts and AI tools needed for the campaign. Prepare and review content in the workspace; publishing changes require explicit confirmation.
pricing
Influence is a paid subscription SaaS product. Listed monthly plans are Starter at $19, Growth at $39, and Pro at $69. A seven-day trial is available and requires a credit card. A free tier is also indicated in the available product information, but its price, limits, and included features are not specified.
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Similar Tools
Influence’s stated distinction is its hosted MCP connection for ChatGPT and Claude, combined with a shared brand-context workspace and confirmation requirements for publishing changes. The comparisons below reflect the supplied product information and do not establish feature parity across plans.
Open-source social scheduling architecture with built-in MCP and agent integrations, allowing Claude, Cursor, or local tools to manage campaigns directly.
You get complete control over your data and can self-host for free, but you must configure and manage your own social API keys and server infrastructure.
Simple visual queue and drag-and-drop calendar for publishing across major platforms with an integrated AI drafting assistant.
Buffer is far simpler to set up and offers a reliable forever-free tier, but it lacks Influence's advanced MCP agentic hooks and shared brand context repository.
Multi-account scheduler featuring built-in AI text generation, media design integrations (Canva, VistaCreate), and approval workflows.
Publer provides robust multi-channel scheduling and media design tools on a free tier, but the AI is prompt-based inside the UI rather than accessible via an external MCP protocol.
Agentic social scheduler focused on automated content recycling, brand voice learning, and native AI workflows.
FeedHive offers deeper native automation, condition-based posting, and analytics out of the box, but lacks a persistent free tier and requires paid subscriptions for team approval flows.
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