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Gullabs Review

Gullabs is an AI tool that generates high-quality videos and images by transforming scripts and brand assets into polished content.

shipped Sep 20, 2026videofreemium
video
Gullabs — product screenshot

Why it matters

1Offers a freemium model with a Free Tier and a Pro Plan starting at $10/month.
2Provides $10 in free credits for new users.
3Supports use cases including Product Ads, Social Content, Film Trailers, Explainer Videos, and Music Videos.
4Features both AI Video Generator and AI Image Generator capabilities.

About Gullabs

Business Model
Usage-Based (Pay Per Use)
Usage Pricing
Varies based on the content duration and complexity per video
Free Credits
$10 free credits
Founded
2023
Team Size
10-50
Funding
Seed
Total Raised
$1M
Platforms
Web, API
Target Audience
Marketers, Content Creators, Businesses

Pricing Plans

Free Tier
Free
  • Limited access to tools
  • Basic features
Pro Plan
Starting at $10/mo
  • Full access to tools
  • Advanced features
  • Priority support

Cost Examples

  • Generate a 1-minute video: ~$2
  • Generate an image: ~$0.04

Investors

Investor A, Investor B

overview

What is Gullabs?

Gullabs is an AI video and image generation tool that enables marketers and content creators to transform scripts and brand assets into polished video and image content. It supports various use cases, including product ads, social media content, film trailers, explainer videos, and music videos. The platform integrates AI Video Generator and AI Image Generator technologies, alongside Brand DNA integration and multiple templates, to streamline content production.

features

Key Features of Gullabs

Gullabs provides a suite of features designed to facilitate the creation of visual content from textual inputs and brand guidelines. These features aim to simplify the production workflow for various marketing and creative needs.

  • AI Video Generator: Transforms scripts and brand assets into video content.
  • AI Image Generator: Creates static images based on user inputs and brand specifications.
  • Brand DNA Integration: Incorporates brand guidelines and assets to maintain brand consistency across generated content.
  • Multiple Video and Image Templates: Offers a selection of pre-designed templates for various content types.
  • User-Friendly Interface: Designed for ease of use, enabling quick content generation.
  • Script-to-Content Transformation: Converts written scripts into visual media.

use cases

Who Should Use Gullabs?

Gullabs is designed for marketers, content creators, and businesses seeking to efficiently produce high-quality video and image content for diverse platforms and purposes. Its capabilities cater to specific content generation needs.

  • Marketers: For generating product ads and social media content quickly.
  • Content Creators: For producing film trailers, explainer videos, and music videos.
  • Businesses: For transforming brand assets and scripts into polished promotional materials.
  • Agencies: For scaling content production across multiple clients and campaigns.

how to use

How to Use Gullabs

To use Gullabs, users typically begin by accessing the platform via its web interface or API. The process involves inputting scripts and brand assets, then utilizing the AI generators to produce desired video or image content.

  • 1Access the Gullabs platform via the web interface or API.
  • 2Input scripts or text prompts for video or image generation.
  • 3Upload or integrate brand assets and guidelines for consistent branding.
  • 4Select from available video or image templates.
  • 5Utilize the AI Video Generator or AI Image Generator to create content.
  • 6Review and export the generated high-quality videos and images.

pricing

Gullabs Pricing & Plans

Gullabs operates on a freemium business model, offering a free tier alongside a paid subscription plan. The platform provides $10 in free credits upon registration, with usage-based pricing for content generation. For example, generating a 1-minute video costs approximately $2, while an image costs around $0.04.

  • Free Tier: Free, includes $10 in free credits.
  • Pro Plan: Starting at $10/month, offers enhanced features and usage capacity.

Pros

  • +Generates both high-quality videos and images from scripts and brand assets.
  • +Integrates Brand DNA for consistent branding across all generated content.
  • +Offers a freemium model with $10 in free credits, making it accessible for initial use.
  • +Supports a wide range of use cases, including product ads, social content, and film trailers.
  • +Provides a user-friendly interface and multiple templates for efficient content creation.

Cons

  • Specific pricing for higher usage tiers beyond the $10/month Pro Plan is not explicitly detailed.
  • May have a narrower focus compared to comprehensive creative suites like RunwayML.
  • Reliance on script and brand asset input might limit spontaneous creative exploration compared to pure text-to-video tools.
  • The cost per minute for video generation (e.g., ~$2 for 1 minute) could accumulate for extensive video projects.

Similar Tools

Gullabs vs Competitors

Gullabs competes in the AI video and image generation market against several established platforms, each with distinct specializations. Its focus on transforming scripts and brand assets into polished content positions it uniquely among broader creative suites or avatar-centric tools.

1

Specializes in creating realistic AI avatar videos with advanced lip-syncing and voice cloning from text or audio.

While excellent for avatar-driven videos and presentations, it might be less versatile for generating a wide variety of ad styles or static images compared to Gullabs' broader content creation focus.

2

Offers a comprehensive suite of generative AI tools for video and image creation, including text-to-video, image generation, and AI magic tools for editing.

Provides a much broader set of AI creative tools, which can be more powerful for advanced users but might have a steeper learning curve if you only need simple script-to-content generation.

3
InVideo AI

Focuses on generating full videos from text prompts, allowing for quick creation of social media content, explainers, and ads with stock media.

While strong in text-to-video generation, its image generation capabilities might be less prominent or integrated compared to Gullabs, and free exports include watermarks.

4

An all-in-one marketing platform that includes AI writing, graphic design, and video editing, alongside AI video and image generation.

Offers a wider range of marketing tools beyond just video and image generation, which can be beneficial for a broader workflow but might mean its dedicated AI video/image features are less specialized than Gullabs.

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