Skip to content
Stork.AIstork.ai
AI Tool

GlamUp Review

GlamUp is a personalized AI beauty consultant that provides facial analysis, color analysis, makeup guides, and a 'glow-up guide' to help users enhance their look.

shipped May 26, 2026updated May 27, 2026aifreemium
ai
GlamUp - AI tool for glamup. Professional illustration showing core functionality and features.

Why it matters

1Launched in April 2024, GlamUp achieved over one million downloads by July 2025.
2The application reached $150,000 in Monthly Recurring Revenue (MMR) by July 2025.
3GlamUp operates on a freemium model, with in-app purchases starting from $6.99.
4It offers advanced AI analysis for facial features, color season detection, and personalized 'Glow Up' guides.

Stork’s verdict on GlamUp

GlamUp delivers comprehensive beauty analysis and guides, yet its personalized advice may lack the nuance of a human expert.

GlamUp reviewed by Stork AI · stork.ai/en/glamup

overview

What is GlamUp?

GlamUp is a personalized AI beauty consultant tool developed by GlamUp that enables individuals seeking personalized beauty advice to receive tailored recommendations for makeup, hairstyles, and color palettes. It leverages advanced AI to analyze individual facial features and provide customized advice. Launched in April 2024, GlamUp functions as a mobile application, offering features such as personal style exploration, color analysis, and 'glow up' transformations. By July 2025, the application had surpassed one million downloads and achieved $150,000 in Monthly Recurring Revenue (MMR).

features

Key Features of GlamUp

GlamUp AI integrates advanced artificial intelligence capabilities to offer a comprehensive suite of personalized beauty and style features. These functionalities are designed to provide users with tailored advice and visualization tools for enhancing their appearance.

  • Personalized AI beauty consultation based on individual facial analysis.
  • Facial analysis for tailored makeup and hair advice.
  • Color analysis to identify optimal color palettes and determine a user's 'color season'.
  • Step-by-step makeup guides and personalized routines.
  • Personalized 'Glow Up' guide and style transformation visualization (fashion, hairstyles, makeup, accessories).
  • Customized product recommendations tailored to skin type and tone.
  • Virtual try-on functionality for makeup, hairstyles, and colors.
  • Celebrity look-alike comparison feature.
  • Virtual wardrobe for uploading clothes, planning outfits, and receiving recommendations.

use cases

Who Should Use GlamUp?

GlamUp is designed for individuals seeking personalized guidance in beauty and style, leveraging AI to provide customized recommendations. Its features cater to various user needs, from daily beauty routines to special occasion preparation.

  • Makeup Enthusiasts: For accessing step-by-step makeup routines and personalized product recommendations.
  • Beauty Enthusiasts: For receiving personalized AI beauty consultations and exploring personal style.
  • Individuals Seeking Personalized Beauty Advice: For conducting facial and color analysis to understand unique features and discover suitable colors.
  • Brides: For customized beauty plans for events like weddings or photoshoots.
  • Makeup Artists: For visualizing style transformations and exploring new looks for clients.

pricing

GlamUp Pricing & Plans

GlamUp operates on a freemium model, allowing users to download the application and access basic features without charge. Full access to advanced AI analysis, personalized recommendations, and detailed results requires in-app purchases or a subscription. In-app purchases commence from $6.99, with a reported weekly subscription plan available at $13.99. Specific analysis features are gated behind these paid options, and no explicit free trial is stated for the subscription plan.

  • Freemium: Free download with limited functionality.
  • In-app Purchases: Starting from $6.99 for advanced features and analysis results.
  • Weekly Subscription: $13.99 for comprehensive access to all features and personalized recommendations.

Similar Tools

GlamUp vs Competitors

GlamUp positions itself as a specialized AI beauty consultant, focusing on personalized facial and color analysis to differentiate from broader photo editing tools. Its competitive landscape includes general AI image generators and other beauty-specific applications, each with distinct feature sets.

1
YouCam Makeup↗

Offers a comprehensive suite of AI and AR tools for virtual makeup try-on, hair styling, and extensive face and body retouching, functioning as an all-in-one beauty editor.

Similar to GlamUp in offering facial analysis and makeup guidance, YouCam Makeup extends significantly into virtual try-on for a vast array of products and also includes advanced photo/video editing and body reshaping features. It operates on a freemium model.

2
L'Oréal Beauty Genius↗

Functions as a conversational AI beauty assistant, providing personalized advice and product recommendations based on L'Oréal's extensive beauty expertise and product catalog.

While GlamUp provides guides, L'Oréal Beauty Genius offers a more interactive, conversational AI experience for personalized routines and product matching across L'Oréal's brands, including virtual try-on. It is also freemium.

3
My Color Analysis AI (VividMe)↗

Specializes in seasonal color analysis using AI to determine the user's best color palette for clothing, makeup, and hair.

Directly competes with GlamUp's color analysis feature, offering a more in-depth focus on seasonal palettes and providing specific recommendations for outfits and makeup shades based on the analysis. It is freemium with in-app purchases.

4
Makeup Check AI↗

Provides a comprehensive 'AI beauty team' with numerous analytical reports, tutorials, personalized beauty plans, and an AI chat expert for detailed guidance on makeup, hairstyles, and skincare.

Similar to GlamUp's makeup guides and glow-up features, Makeup Check AI offers a more structured learning experience with tutorials, personalized plans, and a broader range of analytical reports. It is freemium with in-app purchases.

Visit GlamUp↗
Connect
𝕏
X / Twitter@typedreamHQ

AI Reputation Report

Is GlamUp yours?

ChatGPT, Perplexity, Gemini, Claude & Grok answer buyer questions about GlamUp every day. See whether they name GlamUp — or send buyers to a rival.

See what AI saysfree preview

Featured in articles