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Fiuto Review

Fiuto is an AI-powered user research tool that enables product teams to create, launch, and analyze user studies with both AI and real users.

shipped Sep 8, 2026researchfreemium
Domain rating19Monthly visits35/mo
research
Fiuto — product screenshot

Why it matters

1Fiuto operates on a freemium model, offering a free tier with 1 live study/month, 10 responses/study, and 300 AI credits/month.
2The platform supports a wide range of testing methods including surveys, prototype testing, card sorting, and first-click tests.
3Fiuto integrates with coding agents like Claude Code and Cursor via the Multi-Agent Communication Protocol (MCP).
4Pricing tiers include Free ($0), Core ($59/month), and Pro ($129/month), with usage pricing at $0.01 per AI credit.

About Fiuto

Business Model
Freemium SaaS
Usage Pricing
$0.01 per credit per AI tester
Free Credits
600 AI credits/month
Headquarters
London, United Kingdom
Platforms
Web
Target Audience
AI builders, Founders, Product managers, Marketers, Designers, Researchers, Agencies

Pricing Plans

Free
$0 / monthly
  • • 1 live study a month
  • • 10 responses per study
  • • 600 AI credits a month
Core
$59 / monthly
  • • 3 live studies a month
  • • 100 responses per study
  • • 3,000 AI credits a month
  • • Best value
Pro
$129 / monthly
  • • 10 live studies a month
  • • Unlimited responses per study
  • • 12,000 AI credits a month

Cost Examples

  • • Each AI tester costs 120 credits

Specs

API Available

Yes, public API

overview

What is Fiuto?

Fiuto is an AI-powered user research tool developed by Fiuto (company) that enables builders, founders, product managers, designers, and small teams to conduct user research efficiently. It automates the entire research loop, from drafting studies to analyzing responses and generating shareable insights, without requiring prior experience.

features

Key Features of Fiuto

Fiuto provides a comprehensive suite of features designed to streamline the user research process, leveraging AI to automate various stages from study creation to insight generation. The platform supports both AI and real user testing, ensuring diverse feedback.

  • AI-driven study creation from plain-language prompts or coding agents.
  • Conducts tests with both AI testers and real users.
  • Analyzes results and generates shareable insights decks.
  • Offers unlimited draft studies across all plans.
  • Supports various test types: Surveys, Prototype and Live Website Testing, Card Sorting, Tree Testing, First-Click Tests, Five-Second Tests, Preference Tests, Ranking Questions, Copy Tests, and Hotspot Heatmaps.
  • Screens out unsuitable respondents before task initiation.
  • Provides live results including clicks, choices, and timings.
  • Ensures data privacy and control for user research data.
  • API available for integration and extended functionality.

use cases

Who Should Use Fiuto?

Fiuto is designed for individuals and small teams who require efficient user research capabilities without extensive prior experience or a dedicated research department. Its AI-powered automation makes it suitable for rapid iteration and validation.

  • Builders and Founders: For quick concept validation, landing page testing, and gathering early user feedback on prototypes.
  • Product Managers: To optimize onboarding and checkout flows, prioritize features, and conduct pricing research.
  • Designers: For usability testing, information architecture validation (card sorting, tree testing), and gathering feedback on design iterations.
  • Small Teams: To conduct comprehensive user research efficiently, leveraging AI for study creation and analysis without significant budget or time investment.
  • Researchers: To handle the 'plumbing' of research (drafting, screening, piloting, recruitment, synthesis) while focusing on method choice and interpretation.

how to use

How to Use Fiuto

Fiuto simplifies the user research workflow, allowing users to create and launch studies rapidly. The process typically involves defining the research objective, drafting the study, running tests, and analyzing the generated insights.

  • 1Define Research Objective: Start by outlining the specific questions or hypotheses to be tested.
  • 2Draft Study: Use an AI agent or manual editor to create a study, selecting from various test methods like surveys or prototype tests.
  • 3Recruit Participants: Utilize Fiuto's 'Bring Your Own Respondents' model to invite target users or leverage AI testers.
  • 4Launch Study: Deploy the study to gather data from real users or AI agents.
  • 5Analyze Results: Review live results, including clicks and timings, and use Fiuto's AI to generate an insights deck.
  • 6Share Insights: Export and share the generated reports and findings with stakeholders.

pricing

Fiuto Pricing & Plans

Fiuto operates on a freemium model, offering a free tier alongside paid subscription plans. All plans, including the free tier, provide access to Fiuto's AI capabilities, utilizing Anthropic Claude models for study creation and analysis. Usage-based pricing applies to AI testers.

  • Free Plan ($0/month): Includes every test method, 1 live study per month, 10 responses per study, and 300 AI credits per month. Each AI tester costs 120 credits.
  • Core Plan ($59/month): Offers expanded limits and features beyond the free tier.
  • Pro Plan ($129/month): Provides the most comprehensive set of features and higher usage limits.
  • Usage Pricing: Additional AI credits can be purchased at $0.01 per credit.

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Pros

  • +AI-powered automation for the entire research loop, from drafting to analysis, available on all plans including free.
  • +Supports a wide array of user research methods, including surveys, prototype testing, card sorting, and first-click tests.
  • +Integrates with coding agents (e.g., Claude Code, Cursor) via Multi-Agent Communication Protocol (MCP).
  • +Freemium model with a generous free plan offering 1 live study/month, 10 responses/study, and 300 AI credits/month.
  • +Transparent, published pricing for Core ($59/month) and Pro ($129/month) plans, with clear usage pricing for AI testers ($0.01 per credit).
  • +Focus on 'Bring Your Own Respondents' model, eliminating per-seat or per-respondent fees for user recruitment.

Cons

  • −Currently in 'open alpha,' indicating potential for ongoing development and changes to features or stability.
  • −Relies on users to 'Bring Your Own Respondents,' which may be a limitation for those without an existing audience.
  • −While AI is integrated, the depth of AI analysis and insight generation may vary compared to human expert analysis.
  • −Specific details on advanced features or enterprise-level support are not extensively detailed in public information.
  • −The cost of AI credits ($0.01 per credit, 120 credits per AI tester) can accumulate with extensive AI testing.

Policies

Pricing Page

View Pricing→

Similar Tools

Fiuto vs Competitors

Fiuto differentiates itself in the user research market through its deep integration of AI across the entire research loop, its 'Bring Your Own Respondents' model, and its unique integration with coding agents via MCP. This positions it as a strong contender for builders and small teams.

1

Offers AI-assisted task creation and access to a panel of over 170,000 testers on a pay-per-session basis, even on the free plan.

Userbrain provides a generous free plan for running tests with your own users and offers AI assistance for task creation, similar to Fiuto's AI drafting. However, while Fiuto offers full AI analysis on its free tier, Userbrain's advanced AI analysis features might require paid plans.

2

Specializes in rapid, unmoderated testing of prototypes from design tools like Figma, Sketch, and Adobe XD, providing quick, automated reports.

Maze excels in prototype testing with strong integrations with design tools, which is a key advantage if your workflow is Figma-native. While Fiuto offers AI across the full study loop on its free plan, Maze's AI moderation is typically an Enterprise add-on.

3
UsabilityHub↗

Provides a platform for running quick and simple usability tests and design surveys, including five-second tests, first-click tests, and preference tests.

UsabilityHub is excellent for quick, focused tests and design validation, offering a straightforward free tier for basic tests with your own recruits. It focuses more on specific, rapid tests rather than the comprehensive AI-driven study creation and analysis that Fiuto emphasizes.

4

Offers a comprehensive suite of UX research tools including card sorting, tree testing, five-second tests, and session recordings with heatmaps, alongside usability testing.

UXtweak provides a broader range of specialized UX research methods beyond just usability testing, with a free plan to get started. While it includes an AI assistant for analysis, Fiuto's AI is more deeply integrated into the study drafting and full analysis loop from the free tier.

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