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Excelia Bot Review

Excelia Bot is an AI agent that automates customer interactions across WhatsApp, Messenger, and Instagram, handling sales, lead capture, and follow-ups for businesses.

shipped Aug 21, 2026chatbotfreemium
chatbotcodemarketing
Excelia Bot — product screenshot

Why it matters

1Offers a freemium pricing model with a 14-day free trial.
2Integrates with official WhatsApp, Messenger, and Instagram APIs.
3Powered by Google Gemini models for multi-language AI responses.
4Supports bulk WhatsApp marketing campaigns with no markup on Meta's message price.

About Excelia Bot

Business Model
Subscription SaaS
Headquarters
6th of October, Egypt
Platforms
Web, API
Target Audience
Businesses in Egypt and the Gulf

Pricing Plans

Starter
$9.99 / month
  • Official WhatsApp (API) connection
  • 1,000 AI replies per month
  • Catalog, lead capture + Meta pixel (CAPI)
  • A shared inbox and human handover
Growth
$34.8 / month
  • 10,000 AI replies per month
  • Catalog, lead capture + Meta pixel (CAPI)
  • A shared inbox and human handover
  • Priority support
Business
Tailored to you
  • Everything in Growth
  • WhatsApp campaigns with approved templates
  • Smart follow-ups + store orders
  • Messenger and Instagram alongside WhatsApp

Specs

API Available

Yes, public API

Screenshots

overview

What is Excelia Bot?

Excelia Bot is a conversational AI agent tool developed by Excelia Marketing that enables businesses to automate customer interactions across WhatsApp, Messenger, and Instagram. It connects businesses to the official WhatsApp API, allowing them to send campaigns with Meta-approved templates and manage conversations from a single dashboard.

features

Key Features of Excelia Bot

Excelia Bot provides a suite of features designed to streamline customer communication and marketing efforts across Meta's messaging platforms. It leverages AI to automate responses and manage campaigns efficiently.

  • Connects businesses to the official WhatsApp API for secure communication.
  • Enables sending bulk marketing campaigns using Meta-approved templates with delivery tracking.
  • Manages customer conversations from a unified dashboard.
  • Provides automated AI replies 24/7 in multiple languages, including Arabic and English, powered by Google Gemini models.
  • Generates reports on campaign performance and customer interactions.
  • Implements smart follow-ups for leads and ongoing conversations.
  • Integrates with Meta's pixel and Conversions API for enhanced tracking.
  • Offers a smart assistant to catch and respond to customer replies.
  • Supports live reporting for campaign and conversation metrics.

use cases

Who Should Use Excelia Bot?

Excelia Bot is designed for a diverse range of businesses seeking to automate customer engagement, enhance sales, and manage inquiries across WhatsApp, Messenger, and Instagram. Its industry-specific functionalities cater to various operational needs.

  • E-commerce Stores: For selling products directly within chat, answering product inquiries, and managing order status updates from a catalog of up to 1,000 products.
  • Restaurants: For taking and managing orders conversationally, computing bills, registering orders, and providing instant notifications.
  • Clinics and Service-based Businesses: For answering customer questions, booking appointments, providing pricing information, and sending automatic follow-ups.
  • Education Centers and Gyms: For capturing leads, handling inquiries about schedules, levels, prices, and membership offers 24/7.
  • Marketing Agencies: For executing official bulk WhatsApp marketing campaigns with personalized messages and delivery tracking for clients.

how to use

How to Use Excelia Bot

Excelia Bot is designed for ease of use, requiring no technical skills for setup. Users can begin by connecting their business to the official WhatsApp API and configuring their AI agent.

  • 1Sign up for an Excelia Bot account and initiate the 14-day free trial.
  • 2Connect your business to the official WhatsApp API, Messenger, and Instagram accounts.
  • 3Configure your AI agent with product catalogs, menus, or service information.
  • 4Upload customer numbers from Excel for bulk WhatsApp marketing campaigns.
  • 5Select and send Meta-approved templates for marketing messages.
  • 6Monitor conversations and campaign performance from the unified dashboard.

pricing

Excelia Bot Pricing & Plans

Excelia Bot operates on a freemium model, offering a 14-day free trial without requiring a credit card. It provides distinct plans tailored to different business needs, with specific features and message allowances.

  • Campaigns-only plan: Starts at $9.9 USD per month, includes 20,000 marketing messages per month, approved templates, Excel upload for customer numbers, and live delivery tracking. No markup on Meta's per-message fee.
  • Starter Plan: $9.99 per month (monthly billing).
  • Growth Plan: $34.8 per month (monthly billing).
  • Business Plan: Tailored to specific business requirements, pricing available upon consultation.
  • Restaurant Add-on: An additional feature for any plan, offering a full ordering system with a photo menu, system-computed receipts, delivery fees, and a live kitchen board with push alerts.

Pros

  • +Direct integration with official WhatsApp, Messenger, and Instagram APIs ensures security and compliance.
  • +Utilizes Google Gemini models for advanced, multi-language AI conversational capabilities.
  • +Offers a freemium model with a 14-day free trial, making it accessible for evaluation.
  • +Provides specialized features for specific industries like e-commerce (product catalog integration) and restaurants (conversational ordering).
  • +No markup on Meta's official per-message price for WhatsApp marketing campaigns.
  • +Unified dashboard for managing conversations and campaigns across multiple Meta platforms.

Cons

  • Specific user reviews and testimonials are not readily available in public search results.
  • Primarily focused on Meta's messaging platforms, potentially limiting reach for businesses requiring broader channel support.
  • The 'Business' pricing tier requires custom consultation, lacking transparent upfront pricing for larger needs.
  • The 'Campaigns-only plan' does not include the AI agent, requiring an upgrade for full automation.

Policies

Pricing Page

View Pricing

Similar Tools

Excelia Bot vs Competitors

Excelia Bot positions itself as a specialized AI conversational agent built exclusively on Meta's official APIs, leveraging Google Gemini models for advanced natural language processing. Its competitive advantages include industry-specific functionalities and a transparent pricing model for WhatsApp messages.

1

Chatwoot is an open-source customer engagement suite that provides a unified inbox for multiple channels, including WhatsApp, live chat, email, and social media.

While Excelia Bot is a hosted solution focused solely on WhatsApp, Chatwoot offers a broader multi-channel approach and requires self-hosting for its free option, which adds a layer of technical setup.

2

WATI (WhatsApp Team Inbox) provides a shared team inbox, broadcast messaging, a no-code chatbot builder, and API access specifically for WhatsApp Business.

WATI offers a very similar feature set to Excelia Bot, including campaign management and automation, but does not offer a free tier, only a free trial.

3

respond.io is a customer conversation management platform that unifies messaging from WhatsApp and other channels, offering advanced automation and workflow builders.

respond.io provides a free tier and supports multiple messaging channels, whereas Excelia Bot is primarily focused on WhatsApp. The free tier might have limitations on contacts or messages compared to Excelia Bot's freemium model.

4
MessageBird

MessageBird offers a comprehensive customer communication platform with WhatsApp Business API integration, a drag-and-drop flow builder for automation, and a shared inbox.

MessageBird is a robust platform with similar capabilities to Excelia Bot for WhatsApp campaigns and conversations, but it operates on a pay-as-you-go model for messages in addition to platform fees, and does not offer a free tier.

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