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Coolors Review

Coolors is a color palette generator designed for rapid creation and exploration, enabling users to generate harmonious color palettes and extract colors from images.

shipped Sep 23, 2026image-generationfreemium
Domain rating86Monthly visits3.1M/mo
image-generation
Coolors — product screenshot

Why it matters

1Coolors offers a freemium pricing model.
2The platform includes a color contrast and accessibility checker.
3Users can export palettes in multiple formats and integrate with design tools.
4Coolors provides AI-powered color suggestions and generation, with 3000 AI credits per month in the Pro plan.

Specs

API Available

Yes, public API

overview

What is Coolors?

Coolors is an AI-powered color palette generation tool that enables designers, artists, web developers, and marketers to rapidly create, explore, and organize color palettes. It simplifies color selection for various projects, including brand identity, website design, and marketing materials, by generating harmonious color schemes and extracting colors from images.

features

Key Features of Coolors

Coolors provides a comprehensive suite of tools for color management and design, focusing on efficiency and accessibility. Its core functionality includes rapid palette generation and a robust library of existing color schemes.

  • Color palette generator for instant creation of harmonious schemes.
  • Explore and browse a library of millions of existing color palettes.
  • Extract colors directly from uploaded images to form new palettes.
  • Color contrast and accessibility checker (WCAG ratings) to ensure compliance.
  • Palette visualizer for applying palettes to design mockups.
  • Integrated color picker for precise color selection.
  • Tailwind CSS color utility for generating framework-specific palettes.
  • Gradient browser and creator for smooth color transitions.
  • Image converter, photo editor, and image recolor tool for visual adjustments.
  • Collage maker for creating mood boards and visual compositions.

use cases

Who Should Use Coolors?

Coolors is primarily utilized by professionals and enthusiasts in design and development fields who require efficient and accurate color selection and management.

  • Designers: For rapid creation of color palettes for graphic design, UI/UX, and brand identity projects.
  • Web Developers: To generate harmonious color schemes for websites and applications, including Tailwind CSS palettes.
  • Artists: For inspiration and selection of color combinations in digital art and illustrations.
  • Marketers: To develop consistent and appealing color schemes for advertisements, presentations, and marketing collateral.
  • Content Creators: For extracting colors from photos and creating visual collages for social media and mood boards.

how to use

How to Use Coolors

Coolors facilitates color palette creation and exploration through an intuitive interface, primarily leveraging keyboard shortcuts and visual tools.

  • 1Access the Coolors web application or mobile app.
  • 2Press the spacebar to generate new random color palettes.
  • 3Lock desired colors by clicking the lock icon to keep them in subsequent generations.
  • 4Adjust individual colors using sliders or hex code input.
  • 5Upload an image to extract a color palette from its dominant hues.
  • 6Utilize the contrast checker to verify accessibility standards for selected colors.

pricing

Coolors Pricing & Plans

Coolors operates on a freemium model, offering a free tier with limited functionality and a Pro subscription for expanded features and higher usage limits.

  • Freemium: Free access with limitations on saved palettes (10), projects (1), collections (1), and favorite colors (5).
  • Pro Plan: Includes access to Coolors AI with 3000 credits per month, unlimited saved palettes, projects, and collections, and advanced features.

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Pros

  • +Intuitive and user-friendly interface, particularly the spacebar-powered generator for instant palette creation.
  • +High speed and efficiency in generating and exploring color palettes, saving significant design time.
  • +Extensive library of over 10 million color palette options in the Pro version, providing diverse inspiration.
  • +Includes essential features like accessibility checking (WCAG ratings), photo-based color extraction, and a gradient maker.
  • +Ability to save and organize palettes into projects and collections for streamlined workflow.

Cons

  • −The free version has significant limitations on saved palettes (10), projects (1), collections (1), and favorite colors (5).
  • −Subscription cost for premium features can be a drawback for some users.
  • −Some users have reported occasional bugs and issues with subscription cancellation.
  • −Criticisms exist regarding the 'business layer' in the free version, such as intrusive cookie banners, tutorials, and ads.
  • −While praised for simplicity, some users desire more advanced customization options beyond the current offerings.

Policies

Pricing Page

View Pricing→

Similar Tools

Coolors vs Competitors

Coolors maintains a strong position in the color palette generation market due to its speed and user-friendly interface, while competing with tools offering different approaches to color selection.

1
Adobe Color↗

Offers a classic color wheel with various harmony rules and allows exploration of user-submitted themes, with optional integration into Adobe Creative Cloud.

While its core features are free, deeper integration and advanced functionalities are tied to an Adobe Creative Cloud subscription, which Coolors doesn't require. It might feel more professional but less 'indie' than Coolors.

2
Paletton↗

Focuses on a sophisticated color wheel for creating monochromatic, analogous, triad, and tetradic palettes with fine-tuned adjustments.

Paletton offers a very precise and traditional color wheel approach, which can be more manual than Coolors' rapid generation, but provides greater control over color relationships. It lacks the image extraction and AI-driven exploration of Coolors.

3
Colormind↗

An AI-powered color palette generator that learns from popular art, photography, and movies, and can generate palettes from an image.

Colormind offers AI-driven generation and image extraction similar to Coolors, but its interface is simpler and it might not have the same breadth of additional tools like gradient generators or extensive accessibility checkers.

4
Color Hunt↗

A curated collection of beautiful color palettes, with a simple generator for new palettes and trending options.

Color Hunt excels at providing inspiration from a vast, curated library and offers a very straightforward generation process, but it lacks the advanced customization, image extraction, and accessibility tools found in Coolors.

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