AI Tool

COM8 Realty Review

COM8 Realty is a comprehensive real estate CRM software designed for brokerages in Dubai and the UAE, integrating CRM, AI outreach, team communication, HR, and commission management.

shipped Sep 10, 2026freemium

Why it matters

1Offers a freemium model with a free tier for individual agents.

2Integrates with WhatsApp, Gmail, Bayut, Zoho Books, and other key platforms.

3Features AI-powered multi-step outreach and follow-up sequences.

4Manages HR and payroll, including WPS preparation, for UAE brokerages.

About COM8 Realty

Headquarters

Dubai, UAE

Target Audience

Real estate brokerages in UAE

Pricing Plans

Individual Agents

Free

• Free to start
• Ready in minutes

Growing Brokerages

• AI outreach
• Collaboration
• Commission automation

Enterprise & Multi-team

• Full Plus suite
• HR and payroll
• Trust accounting

overview

What is COM8 Realty?

COM8 Realty is an AI-powered real estate CRM tool developed by COM8 STUDIO that enables real estate brokerages in Dubai and the UAE to manage leads, teams, and finances. It unifies CRM functionalities, AI outreach, team communication, HR, and commission management into a single platform, replacing disparate tools like spreadsheets and messaging apps.

features

Key Features of COM8 Realty

COM8 Realty provides a suite of integrated features designed to streamline real estate brokerage operations in the UAE market. These features include advanced lead and pipeline management, AI-driven client engagement, and comprehensive administrative tools.

CRM & Pipeline Management: Consolidates leads from sources like WhatsApp, Outlook, Gmail, Bayut, Property Finder, and Dubizzle, flagging duplicate inquiries and organizing buyer/seller pipelines for rentals, sales, off-plan, and owner acquisition.
AI Sequences: Automates multi-step follow-up sequences via email and WhatsApp, with AI drafting messages based on client history and property interest, pausing sequences upon client reply.
Team Chat & Calls: Facilitates internal communication through built-in group and one-on-one chat, including video call capabilities with screen sharing, live captions, and recording.
AI Intelligence: Offers AI-powered pipeline review and prioritized daily briefs to enhance decision-making.
HR & Payroll: Manages human resources functions such as attendance, onboarding, documents, leave, and performance reviews, including WPS-ready payroll preparation and export with team-specific policies.
Finance & Commissions: Automates and audits commission calculations for closed deals, covering agent splits, team lead/referrer shares, and VAT handling, ensuring RERA/DLD-aligned trust accounting with connectors for Zoho Books and QuickBooks.
Viewing Management: Centralizes viewing schedules on a shared calendar, allowing managers to oversee bookings without direct agent inquiries.

use cases

Who Should Use COM8 Realty?

COM8 Realty is specifically tailored for the real estate sector in Dubai and the UAE, providing an all-in-one solution for various stakeholders within the industry.

Real estate brokerages in Dubai and UAE: For unifying lead management, team collaboration, HR, and financial operations.
Solo real estate agents: To manage their individual CRM, AI outreach, and pipeline efficiently.
Real estate teams: For enhanced collaboration, shared lead management, and streamlined communication.
Real estate brokerage managers: To oversee team performance, manage HR functions, and track commissions.
Real estate brokerage owners: For comprehensive financial oversight, payroll management, and operational efficiency across the entire business.

how to use

How to Use COM8 Realty

To begin using COM8 Realty, users can access the platform via its web interface and configure their brokerage's specific settings and integrations. The system is designed for immediate deployment within the UAE real estate market.

1Register for an account on the COM8 Realty website.
2Set up brokerage details, team members, and roles within the HR module.
3Integrate existing lead sources such as WhatsApp, Gmail, Bayut, and Property Finder.
4Configure AI-powered follow-up sequences for client engagement.
5Utilize the CRM and pipeline management features to track leads and deals.
6Manage HR, payroll, and commission payouts through the dedicated modules.

pricing

COM8 Realty Pricing & Plans

COM8 Realty operates on a freemium model, offering a free tier for individual agents and requiring direct contact for brokerage-level plans. Specific pricing details for paid tiers are not publicly disclosed and require consultation with the sales team.

Individual Agents: Free
Growing Brokerages: Contact sales for pricing
Enterprise & Multi-team: Contact sales for pricing

Pros

+Comprehensive all-in-one platform for CRM, AI outreach, team communication, HR, and finance.
+AI-powered multi-step follow-up sequences with intelligent pausing upon client reply.
+Integrated HR and payroll management, including WPS preparation, tailored for UAE regulations.
+Automated commission tracking, splits, and payouts with RERA/DLD-aligned trust accounting.
+Centralized lead management from multiple sources (WhatsApp, Bayut, Dubizzle) with duplicate flagging.
+Offers a free tier for individual agents, reducing initial adoption barriers.

Cons

−Specific pricing details for brokerage and enterprise tiers are not publicly available, requiring sales contact.
−Limited information on user reviews and reception, making it difficult to assess real-world user satisfaction.
−Focuses specifically on the UAE market, potentially limiting applicability for brokerages in other regions.
−Does not include full landlord/tenant property management modules or listing portals, focusing solely on brokerage CRM.

Similar Tools

COM8 Realty vs Competitors

COM8 Realty positions itself as an all-in-one solution for UAE real estate brokerages, aiming to consolidate functionalities typically handled by multiple disconnected tools. Its primary differentiation lies in its comprehensive integration and AI-driven automation tailored for the local market.

RealOffice360↗

It is a real estate CRM specifically designed for agents, offering visual pipelines, goal tracking, and built-in buyer/seller journey stages.

While RealOffice360 offers a tailored real estate experience and commission tracking, it may not have the same depth of integrated AI outreach or comprehensive HR functionalities as COM8 Realty.

Wise Agent↗

Wise Agent is a dedicated real estate CRM that integrates marketing, transactions, and daily workflows, including lead generation, contact management, transaction portals, and commission reporting.

Wise Agent excels in transaction management and commission reporting, offering a strong alternative for these features, but its AI outreach and team communication tools might be less advanced or integrated compared to COM8 Realty's comprehensive AI platform.

Follow Up BossOn Stork

Follow Up Boss is a real estate-focused CRM known for robust lead management, AI-driven automation for prioritizing leads, and strong integration capabilities with IDX and MLS feeds.

Follow Up Boss offers powerful AI-driven lead management and automation, making it a strong contender for AI outreach, but it may not include the same level of integrated HR and comprehensive commission management features as COM8 Realty.

See every COM8 Realty alternative, compared→