overview
What is Avina?
Avina is an AI-driven go-to-market platform developed by Avina that enables B2B sales teams to identify, prioritize, and engage high-intent prospects. It leverages real-time buying signals across various data sources to inform engagement strategies.
This platform functions as a signals engine, continuously scanning first-party data (website, CRM), third-party data, and the open web (LinkedIn, job boards, news, SEC filings) to detect specific buying signals. These signals indicate when a prospect is actively in-market for a product or service, allowing sales teams to focus on the most promising opportunities. Avina's architecture includes an AI Signals Agent that builds custom signals based on user-defined buying behaviors, such as feature launches or tech stack changes, and scores accounts using AI, ICP matching, and data enrichment.