Head-to-Head Comparison
Amplitude vs FullStory
Compare features, pricing, integrations, and community reviews
Amplitude
AI ToolsAmplitude is an AI analytics platform designed to help product teams understand user behavior and drive growth. It offers a comprehensive suite of tools, including AI Agents and Automated Insights, to investigate changes and understand root causes. The platform supports product analytics, experimentation, and data governance. Amplitude provides advanced AI/ML for analysis and data management, excelling at behavioral cohorts, multi-product tracking, and integrated experimentation. Its features include predictive AI, advanced behavioral segmentation, and retention analysis. The platform also offers Session Replay and Heatmaps to visualize user interactions.
FullStory
AnalyzeFullStory is a digital experience intelligence platform that uses AI to analyze user behavior, detect friction, and provide actionable insights. FullStory specializes in digital experience intelligence, offering best-in-class session replay, advanced heatmaps, and frustration signal detection.
Pricing
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Amplitude
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FullStory
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At a Glance
Amplitude
Pricing
freemium
Key Features
Amplitude serves over 4,700 customers, including PayPal, Microsoft, and Shopify. · The platform processed 27.2 trillion events in 2025, a 27% year-over-year increase. · Amplitude reported Annual Recurring Revenue (ARR) of $374 million in Q1 2026, up 17% year-over-year.
FullStory
Best For
analyze
Pricing
paid
Key Features
FullStory employs tagless autocapture technology, automatically collecting all user interactions without manual event tagging. · In June 2026, FullStory launched three new solutions: Fullstory Model Context Protocol (MCP), StoryAI Agents, and Workflow Intelligence. · The platform expanded mobile support in September 2023 to include apps built with Jetpack Compose, Apache Cordova, Capacitor, and Ionic frameworks.
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