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Head-to-Head Comparison

ActiveCampaign vs Zoho CRM

Compare features, pricing, integrations, and community reviews

ActiveCampaign

ActiveCampaign

AI Tools

ActiveCampaign is a customer experience automation platform with AI-powered marketing automation, email marketing, and CRM features for personalized customer journeys. ActiveCampaign offers a comprehensive customer experience automation platform that leverages AI for predictive sending, content optimization, and dynamic segmentation across email and other channels.

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Zoho CRM

Zoho CRM

AI Tools

Zoho CRM is an AI-powered customer relationship management platform designed to integrate sales, marketing, service, and analytics. It leverages Zia AI to provide intelligent automation, predictive insights, and comprehensive assistance across business operations. Zia AI assists with pattern recognition, customer research, email drafting, and personalized recommendations. It also offers predictive sales insights and automates various tasks. The platform's AI capabilities extend to writing assistance and resume parsing within the broader Zoho ecosystem.

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Pricing

Paid
Paid

Key Features

  • Marketing automation
  • CRM capabilities
  • Email marketing
  • SMS marketing
  • Integration with over 1,000 apps
  • AI-driven sales automation
  • Omni-channel customer engagement
  • Customizable workflows
  • Advanced reporting and analytics
  • Integration with numerous apps

Integrations

  • Google Analytics
  • Shopify
  • Stripe
  • Salesforce
  • Google Workspace
  • MailChimp
  • Zapier
  • Slack

Platforms

  • Web
  • iOS
  • Android
  • Web
  • iOS
  • Android

Pricing Tiers

ActiveCampaign

Lite$15/mo / monthly
  • Email marketing
  • Automation
  • Reporting
Plus$70/mo / monthly
  • Everything in Lite plus CRM
  • Lead scoring
  • Landing pages
Professional$159/mo / monthly
  • Everything in Plus plus Custom reporting
  • SMS marketing
  • Chat
EnterpriseCustom pricing / monthly
  • Everything in Professional plus Advanced CRM
  • Dedicated account manager
  • Custom onboarding

Zoho CRM

FreeFree / monthly
  • Supports up to 3 users
  • Access to essential CRM features
Standard$14/user/month / annual
  • Customizable CRM
  • Scoring rules
  • Email insights
Professional$23/user/month / annual
  • Sales automation
  • Social CRM
  • Google Ads integration
Enterprise$40/user/month / annual
  • Customization
  • Multichannel communication
  • Advanced AI features
Ultimate$52/user/month / annual
  • Dedicated account manager
  • Comprehensive onboarding
  • Business process automation

Community Verdict

ActiveCampaign

No reviews yet

Zoho CRM

No reviews yet

At a Glance

ActiveCampaign

Best For

Businesses seeking to enhance their marketing automation capabilities.

Pricing

Subscription SaaS — $1/contact

Key Features

Marketing automation, CRM capabilities, Email marketing, SMS marketing, Integration with over 1,000 apps

Integrations

Google Analytics, Shopify, Stripe, Salesforce

Zoho CRM

Best For

Small to medium-sized businesses looking for a comprehensive CRM solution with advanced automation features.

Pricing

Subscription SaaS — from Free

Key Features

AI-driven sales automation, Omni-channel customer engagement, Customizable workflows, Advanced reporting and analytics, Integration with numerous apps

Integrations

Google Workspace, MailChimp, Zapier, Slack

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