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Head-to-Head Comparison

ActiveCampaign vs HubSpot

Compare features, pricing, integrations, and community reviews

ActiveCampaign

ActiveCampaign

AI Tools

ActiveCampaign is a customer experience automation platform with AI-powered marketing automation, email marketing, and CRM features for personalized customer journeys. ActiveCampaign offers a comprehensive customer experience automation platform that leverages AI for predictive sending, content optimization, and dynamic segmentation across email and other channels.

ai
HubSpot

HubSpot

Automate

CRM, marketing, sales, and service hub. MCP server plus public OpenAPI for every object.

automate

Pricing

Paid
Freemium

Key Features

  • Marketing automation
  • CRM capabilities
  • Email marketing
  • SMS marketing
  • Integration with over 1,000 apps
  • Not available

Integrations

  • Google Analytics
  • Shopify
  • Stripe
  • Salesforce
  • Not available

Platforms

  • Web
  • iOS
  • Android
  • Not available

Pricing Tiers

ActiveCampaign

Lite$15/mo / monthly
  • Email marketing
  • Automation
  • Reporting
Plus$70/mo / monthly
  • Everything in Lite plus CRM
  • Lead scoring
  • Landing pages
Professional$159/mo / monthly
  • Everything in Plus plus Custom reporting
  • SMS marketing
  • Chat
EnterpriseCustom pricing / monthly
  • Everything in Professional plus Advanced CRM
  • Dedicated account manager
  • Custom onboarding

HubSpot

No detailed pricing available

Community Verdict

ActiveCampaign

No reviews yet

HubSpot

No reviews yet

At a Glance

ActiveCampaign

Best For

Businesses seeking to enhance their marketing automation capabilities.

Pricing

Subscription SaaS — $1/contact

Key Features

Marketing automation, CRM capabilities, Email marketing, SMS marketing, Integration with over 1,000 apps

Integrations

Google Analytics, Shopify, Stripe, Salesforce

HubSpot

Best For

automate

Pricing

freemium

Key Features

automate

Integrations

See website

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