Comparisons
AI Visibility Tools in 2026: Everyone Measures, Nobody Earns
We pulled the live pricing pages of ten AI-visibility tools on one day — Moz, Profound, Otterly, Peec, Scrunch, AthenaHQ, Ahrefs Brand Radar, Surfer, Searchable and Semrush. The market has standardized on the tracked prompt: $99–189/month buys 50–100 prompts at SMB tier, six of ten vendors hide enterprise pricing behind a sales call, and Claude is the priciest add-on engine. Three vendors sell fixes, but every fix lands on your own site — while the pages AI engines actually cite are overwhelmingly third-party. That lane isn't on any of the ten price lists.
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