Ai Receptionists
AI Receptionist: Build vs Buy (2026) — Voice Platforms vs Turnkey
Should you build an AI receptionist on a per-minute voice platform (Retell, Vapi, Bland, Synthflow, PolyAI) or buy a flat-rate turnkey product (Rosie, Goodcall, AgentZap, Smith.ai)? DIY runs ~$0.13–$0.25/min all-in but costs engineering time; turnkey plans start at $49–$109/mo with zero code. For most small businesses under a few thousand minutes a month, buy wins on total cost of ownership. Here's the honest cost math, the effort and maintenance trade-off, and who each path fits.
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